Neil Patel Ubersuggest Review & Tutorial: Testing It’s SEO Data For Business

Last Updated Date: November 27, 2025

TLDR:

  • Ubersuggest is a beginner-friendly, all-in-one SEO tool (keywords, rank tracking, content ideas, site audit, backlinks) aimed at freelancers, SMBs, and business owners.
  • Keyword volume and CPC data are generally solid, but SEO difficulty and backlink counts can be less accurate than tools like Ahrefs and SEMrush, so high-competition keywords and link data should be cross-checked.
  • Content Ideas, Traffic Analyzer, and Site Audit are the standout features for planning topics, understanding domain-level performance, and fixing on-page issues.
  • The Chrome extension is handy for quick SERP/YouTube checks, but it inherits the same limitations in difficulty and backlink metrics.
  • The free plan is heavily limited (only a few searches per day), making the paid plans or lifetime option more realistic for regular use.

I created this Neil Patel Ubersuggest Review & Tutorial to give you a straightforward, no-fluff walkthrough of Ubersuggest. I explain every major feature, show how the data is presented, compare it with other tools I use, and point out what works well and where to be cautious.

If you want an all-in-one overview that helps you decide whether Ubersuggest fits your SEO workflow, you are in the right place.

Table of Contents

Overview: What is Ubersuggest and who should read this Neil Patel Ubersuggest Review & Tutorial?

I started using Ubersuggest when it was a free keyword research tool. Today it is a freemium all-in-one SEO product with keyword research, rank tracking, content ideas, site audit, backlink analysis, and a Chrome extension. In this review and tutorial I cover the differences between the free and pro plans, what each major module does, and how accurate the data is compared to tools like Google Keyword Planner, Ahrefs, SEMrush, and others.

What does the Ubersuggest dashboard show and how do I use it?

High‑quality screenshot of the Ubersuggest projects dashboard with NEILPATEL header, left navigation and visible metrics for organic monthly traffic, tracked keywords and backlinks.
Ubersuggest project dashboard showing organic traffic, tracked keywords and backlinks — ideal for a dashboard overview.

The dashboard gives an eagle-eye view of projects: monthly traffic (as reported by Ubersuggest), number of tracked keywords, backlinks, referring domains and an on-page SEO score. Site audit results, crawl date, and growth percentage are visible at a glance. I found this great for quick reporting to clients or to prioritize fixes before off-page work.

How reliable is the Rank Tracker in Ubersuggest?

Ubersuggest position tracking dashboard with average position, ranking distribution and keyword table
Position Tracking dashboard showing average position, ranking distribution and tracked keywords — the clearest view of rank-tracking data.

Rank tracking is Google-only and separates desktop and mobile. You can set country and city targets, export the report as PDF and see visibility trends and ranking distribution. In my tests the Ubersuggest rank positions were very close to Google and other tools, so it is reliable for daily tracking and reporting.

How do I use the keyword research tools in this Neil Patel Ubersuggest Review & Tutorial?

Clear Ubersuggest Keyword Overview page with search volume 201,000, SEO difficulty 78, CPC $2.65 and monthly volume trend chart.
Clean Keyword Overview showing search volume, SEO difficulty, CPC and the volume trend — minimal overlay so the data is clear.

Keyword research is split into Overview and Keyword Ideas. Overview shows monthly search volume, SEO difficulty (SD), paid difficulty, CPC, top-ranking pages and a trend graph. Keyword Ideas returns related keywords, questions, prepositions and comparisons and includes filters for volume, CPC and SEO difficulty. I use the filters to find long-tail, low-competition keywords quickly.

How accurate are Ubersuggest search volume and SEO difficulty metrics?

Crisp Ubersuggest screenshot displaying keyword ideas, monthly volumes, CPC and SEO Difficulty (SD) values for 'weight loss'.
Clear view of search volume, CPC and the SEO Difficulty column for the tested keywords.

Search volume and CPC in Ubersuggest are generally accurate and comparable to other tools I checked. The big caveat is SEO difficulty. For several test keywords (for example cloud computing and weight loss workout) Ubersuggest reported much lower difficulty than Ahrefs, SEMrush and GetKeywords. In short: trust Ubersuggest volume and CPC, but cross-check SEO difficulty when you target competitive terms.

Keyword suggestion coverage — how many ideas will I get?

Ubersuggest generates a strong set of suggestions. For cloud computing it returned tens of thousands of related phrases (in my session it surfaced ~38,500 related terms), which is useful for long-tail discovery. SEMrush and other dedicated keyword tools sometimes returned more suggestions, but Ubersuggest beats Google Keyword Planner for breadth.

How useful is the Content Ideas section for creating articles and headlines?

Ubersuggest Content Ideas results list with page titles, estimated visits column, backlinks column and social share counts visible
Content Ideas results showing article titles, estimated visits, backlinks and social shares.

Content Ideas is one of my favorite Ubersuggest features. Enter a topic and it lists popular articles, estimated visits, backlinks and social shares. It helps you find proven angles and titles. I would like a sorting control (by traffic, backlinks or shares) but the curated list is still very practical for content planning.

What does the Traffic Analyzer show and how accurate is it?

Ubersuggest Traffic Analyzer Domain Overview showing organic keywords, organic monthly traffic, domain score, backlinks and a monthly traffic trend chart
Domain Overview: organic keywords, monthly traffic, domain score and backlinks with trend chart.

The Traffic Analyzer provides domain-level data: organic keywords, monthly traffic estimates, domain score, total backlinks and nofollow counts. It also lists top pages and top keywords for the domain. Ubersuggest presents this data in a beginner-friendly format, but my cross-tool comparisons show Ubersuggest sometimes overestimates traffic and undercounts backlinks versus Ahrefs and SEMrush.

How consistent is Ubersuggest backlink data compared to Ahrefs and SEMrush?

Ubersuggest Backlinks report for neilpatel.com showing domain score 90, backlinks 3,124,322, referring domains 46,628 and a backlinks‑over‑time chart.
Backlinks report for neilpatel.com showing domain score, total backlinks, referring domains and growth chart.

Backlink counts in Ubersuggest are useful for SMBs and solo founders, but they are lower than Ahrefs and SEMrush on many checked URLs. If you rely heavily on backlink discovery and historical link tracking, I still recommend Ahrefs for the deepest database. Ubersuggest is fine for quick audits and spotting major referring domains.

What does the Site Audit and SEO Analyzer find and fix?

Site Audit scans for on-page issues: broken images, pages with low word count, missing sitemaps, critical errors and warnings. The UI includes tooltips and explanations, which makes it excellent for beginners. It also reports desktop and mobile speed estimates, though those speed numbers can differ from GTmetrix or Pingdom. I missed an exportable PDF report for client delivery.

How does the Chrome extension help with quick research?

Chrome Web Store page showing the Ubersuggest extension listing and an embedded demo video thumbnail, with a small presenter inset.
Ubersuggest Chrome Web Store page with a demo video thumbnail and presenter inset.

The Ubersuggest Chrome extension overlays monthly searches, CPC, SEO difficulty and backlinks on SERPs, YouTube and limited Amazon results. It’s handy for on-the-fly checks when you are browsing. While domain score and difficulty sometimes reflect the same limitations discussed earlier, the extension speeds up research and is worth installing if you use Ubersuggest regularly.

Support, help and learning resources — is Ubersuggest backed by good help?

The help academy includes basics, and coaching links from Neil Patel are present. I tested support with a feature question and received a professional reply within 24 hours. Support was responsive even without explicitly stating I was a pro user, which is a positive.

Pros and Cons — should business owners buy Ubersuggest?

  • Pros: Beginner-friendly interface, clear tooltips, country/city targeting, affordable monthly and lifetime pricing, integrated suite (keyword research, content ideas, site audit, backlink checks) and responsive support.
  • Cons: Limited free plan (3–5 searches/day), occasional loading hiccups, SEO difficulty and backlink counts can be inaccurate vs premium tools, no global search aggregate, and missing advanced backlink features like lost-link detail exports.

Final verdict in this Neil Patel Ubersuggest Review & Tutorial

Ubersuggest is an excellent tool for beginners, freelancers and small businesses who want an affordable all-in-one SEO solution. It provides accurate search volume and PPC estimates, practical content ideas and an easy-to-use site audit. For advanced backlink research and precise domain-level link data, combine Ubersuggest with a specialist like Ahrefs or SEMrush. If you expect to use the free tier long-term, be aware it is now limited and may block you after a few searches.

Is Ubersuggest still free and what are the limits?

Ubersuggest is freemium. Without an account you get about three searches per day. After creating an account you get roughly five searches per day. For unlimited access you need a Pro monthly subscription or a lifetime deal if available.

How accurate are Ubersuggest keyword volumes and difficulty?

Search volumes and CPC estimates are generally accurate and comparable to other tools. SEO difficulty scores are often lower than Ahrefs and SEMrush for competitive keywords, so cross-check difficulty before committing to a competitive target.

Ubersuggest provides backlink data, referring domains, and link growth charts. However, its database is smaller than Ahrefs, so it may miss backlinks or undercount totals. It currently lacks robust lost-link inspection and some advanced backlink monitoring features.

Who should buy Ubersuggest as part of their SEO stack?

Ubersuggest is ideal for beginners, freelancers, small business owners and budgets that need an affordable all-in-one tool. Advanced SEOs who require a comprehensive backlink database or the deepest keyword difficulty modelling may still need Ahrefs or SEMrush alongside Ubersuggest.

What is one practical way to get started with Ubersuggest right now?

Create a project for your site, run a site audit to fix critical on-page issues, use Keyword Ideas with filters to find long-tail targets, and use Content Ideas to plan 3–5 articles that map to low-difficulty keywords and proven social/traffic winners.

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Senior Digital Marketing Manager BSF, SEO Expert & Teacher

Alston Antony is a Senior Digital Marketing Manager and SEO Expert with more than 15 years of experience helping businesses turn SEO into a predictable customer acquisition system. He holds an MSc in Software Engineering (Distinction) from the University of Greenwich and is a Professional Member of the British Computer Society (MBCS). As a practicing Digital Marketing Manager at BSF, Alston applies the same SEO strategies he teaches to real businesses, validating them in the field before sharing them publicly. More than 7,000 professionals follow him through his private community. He runs a YouTube channel with over 4,000 subscribers and has taught more than 20,000 students on Udemy. Alston created the BARS SEO System, which doesn’t just teach SEO theory. He engineers SEO systems that bring customers.

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