What is SEO Keyword Research and How to Do It?

SEO keyword research is the foundation of every successful digital marketing strategy. As I always tell my students, “keyword research is all about finding the actual terms people enter into Google and these keywords offer you insights into people’s desires, needs and what people are looking for.”

In this comprehensive guide, I’ll walk you through everything you need to know about keyword research, using the exact methods I’ve been teaching for years.

What is a Keyword?

A keyword in the SEO industry stands for a specific word or phrase that people type into search engines to find the content they are looking for. But let me break this down from three different perspectives to give you a complete understanding.

What is keyword

What Keywords Mean for Searchers

A keyword is a word or a phrase that a person uses to search for a product or any information on the web. For example, if you want to buy some new clothes, you might type “clothes” or “best t-shirts for the winter season” in the search engine. These search queries reveal the searcher’s intent and help us understand their pain points and needs.

What Keywords Mean for Website Owners

As a website owner or content creator, you need to choose the right keywords for your product, blog post, article, or page. Then you can use these identified keywords to SEO optimize your website and get your content on top of search engine results. By choosing the right keyword for your product, you will be able to bring potential targeted visitors to your website who are actually looking for what you offer.

What Keywords Mean for Search Engines

Search engines such as Google, Bing, and Yandex use keywords to rank the search engine results. A search engine uses keywords to understand the content of a web page and rank it accordingly based on various SEO factors including semantic connections and entity relationships.

Understanding Keyword Types

Keyword types

Now we know what keywords are, let’s explore the different types of keywords. This contextual grouping helps us classify keywords based on common criteria for better understanding. Most of the time, the definition for these keyword types will vary from person to person, but here’s how I categorize them in my keyword research process.

SEO Keywords: Keywords for SERP Ranking

SEO Keywords are terms created from SEO terminology; basically, they represent organic or SERP keywords that we target for search engine optimization.

Seed Keywords

Seed keywords are words or phrases that are considered a starting point for their industry. These are the foundation of your keyword research process. For example, if I write a blog post on “Best Practices in SEO: Evergreen Search Engine Optimization Principles & Tips”, then “SEO” is my seed keyword.

Primary Keywords

The primary keyword in SEO is your target or main phrase that you want to rank high for in search engines. This is your main focus keyword for each piece of content. For example, if I am writing a blog post on “Best Practices in SEO 2024: Evergreen Search Engine Optimization Principles & Tips”, then “Best Practices in SEO” is my primary keyword.

Secondary keywords or related keywords are the additional keywords that are related to your primary keyword. These keywords help broaden the web page’s reach in SERP and add more content depth for people searching for these related terms. For example, if I am writing a blog post on “Best Practices in SEO 2024”, then one of my secondary keywords might be “search engine optimization techniques”.

LSI Keywords (Semantic Keywords)

The first important thing is that there is no such thing as “LSI keywords” in the traditional sense; it’s an improper term we often use in the industry. The acronym “LSI” stands for Latent Semantic Indexing, a natural-language processing technique created in the 1980s.

Since Google doesn’t use the LSI NLP model (they have confirmed this), what they actually do is use semantic connections and entity relationships to understand the meaning of web pages. For example, words such as “phone” and “apple” might have two different meanings, but when we put them together, they point to “Apple brand phone.”

It’s an advanced SEO keyword strategy used by search engines to find and rank webpages even if the exact keyword isn’t mentioned on the webpage but the content is still relevant for users. You don’t need to complicate this process:

  • You can use general knowledge or common sense to figure out semantic keywords
  • Use synonyms and related terms
  • Leverage Google’s autocomplete and “People also ask” sections
  • Use keyword research tools that provide semantic keyword data (often called “NLP data”)

Time-Based Keywords: Timespan-Based Keyword Research

Timespan-based keywords are in demand only during specific time frames. Understanding these patterns is crucial for content planning and SEO strategy.

Short-term Fresh Keywords

Short-term fresh keywords are recently created terms that have explosive search traffic but experience a harsh fall when the hype is over. These are perfect for predictive keyword research when you want to capitalize on trending topics. Examples include new movie releases, viral events, or breaking news topics.

Long-term Evergreen Keywords

Long-term evergreen keywords have been around for a while and have the potential to bring consistent traffic over extended periods. These form the backbone of most successful SEO strategies. For example, ‘Learn SEO for free’ is a long-term evergreen keyword because it has been searched for decades and will continue to be relevant in the future.

Seasonal Keywords

Seasonal keywords have specific time frames when they become highly relevant and then drop off. Understanding seasonal patterns helps in content calendar planning. For example, ‘Christmas gifts’ is a seasonal keyword relevant from November to December.

Dying Keywords

Dying keywords have lost their value in search engine results over time. These are often related to outdated technologies, closed businesses, or industries that are declining. For example, keywords related to “film-roll cameras” as the market shifted to digital photography.

Keywords by Length: Word Count and Search Intent

Length-based keyword classification is crucial for understanding search intent and competition levels. As I always teach, “longtail keywords give a better idea about the topic” and are often easier to rank for.

Short or Single Word Keywords

Short or single word keywords have only one word or very short phrases. These are typically the most competitive keywords to rank for because the SERP results are dominated by high-authority websites with significant SEO power. However, they shouldn’t be completely ignored in your strategy.

Regular or Mid-tail Keywords

Regular or mid-tail keywords contain between 2 and 6 words. These are the most common keywords you’ll encounter during keyword research and typically have medium to hard SEO competition levels.

Long-tail Keywords

Long-tail keywords are keyword phrases with typically 6 to 20 words. While they aren’t searched as frequently, they have lower SERP competition and higher conversion rates due to their specific intent. These are often called “low-hanging fruit” because they’re easier to rank for and likely have great conversion potential.

Buyer Keywords: Understanding Search Intent

Buyer keywords help you identify potential customers based on their search intent. Keyword intent reveals what searchers want to achieve when they type your keyword into the search engine. Understanding this helps you identify where your audience is in the buying cycle.

Informational Keywords

Informational keywords are used by people seeking to learn something new about a topic. These target users at the top of the funnel. For example, creating content about “SEO guide” targets informational intent because it helps people learn about SEO fundamentals.

Navigational keywords are used by people who want to find specific solutions or are considering purchase options. These users know what they’re looking for but are comparing options. For example, “Semrush keyword tool” represents navigational intent because the searcher knows about the tool and wants specific information.

Transactional Keywords

Transactional keywords indicate immediate commercial intent – users are ready to buy or take action. These are bottom-of-funnel keywords with the highest conversion potential. For example, “Semrush review” or “Semrush discount” show transactional intent because users understand their problem, know the solution, and are evaluating a specific product.

Why Keyword Research is Crucial for SEO Success

As I always tell my students, “keyword research is basically the blueprint stage” of any SEO campaign. Picking the wrong keywords can lead to a domino effect that wastes months of effort and resources. Here’s why proper keyword research is so important:

  • Foundation of Strategy: Every successful SEO campaign starts with understanding what your audience searches for
  • Resource Optimization: Targeting the right keywords prevents wasting time and money on impossible rankings
  • User Intent Alignment: Understanding search intent helps create content that actually serves user needs
  • Competitive Advantage: Proper research reveals opportunities your competitors might be missing

How to Choose Keywords for SEO: Keyword Validation Factors

Before diving into keyword research methods, you need to understand the factors that determine keyword value. As one of my advanced students puts it, “the most important reasons to pick keywords is number one: is it relevant to what we offer, number two: does it have good intent, and number three: can we actually compete on this keyword.”

Search Volume and Value

Search volume measures how many people search for a particular term, but you shouldn’t focus solely on high-volume keywords. The search value – the perceived business value a keyword brings – is equally important. For example, even fifty searches for “best accident lawyer in New York” can be worth thousands in revenue for a law firm.

Remember to use localized search volume data for geo-targeted businesses rather than national or international numbers. Most keyword research tools provide location-specific data with advanced targeting options.

Keyword Difficulty in SERPs

Keyword difficulty measures how hard it is to rank for specific terms. As I teach in my courses, “to find a keyword that’s easy to rank for we need to find a keyword that has a difficulty less than 30.” Higher difficulty scores mean more competition and resources needed.

SEO keyword difficulty is determined by factors including:

  • Search Intent: What the searcher wants from their typed keyword
  • On-page SEO: How well competing sites optimize their content and pages
  • Off-site SEO: The backlink authority and off-page optimization of ranking sites

Since search engines don’t provide official difficulty data, we estimate using third-party SEO tools and historical ranking patterns.

Cost Per Click (CPC) Analysis

CPC indicates how much advertisers pay for clicks in paid search. Higher CPC usually means more competition in both paid and organic results, but also indicates higher commercial value. For example, “digital marketing online course” might have a CPC around $26, showing strong commercial intent and competition.

Low CPC can indicate either low commercial value or an untapped opportunity with less competition.

Organic Click-through Rate (CTR)

Organic CTR shows the percentage of clicks you can expect from different ranking positions. As the data shows, “the number one spot gets roughly 30% organic CTR, number two gets about 15% – that’s a 100% difference in organic clicks.” This is why “ranking on the first page is basically pointless unless you’re in the top three.”

CTR also depends on SERP features. As one expert notes, “more SERP features means fewer clicks” because users get answers directly in the search results without clicking through to websites.

Search trends reveal how and when people search for information. Seasonal demand affects keyword popularity throughout the year. Smart marketers use this data to prioritize SEO efforts around peak search periods. For example, “winter clothing” peaks during cold months while “spring clothing” rises in warmer seasons.

Keyword Relevance and Business Fit

Not every keyword suits every business. A keyword perfect for one company might be irrelevant for yours. Consider factors like your product offerings, geographical location, target audience, budget constraints, and even ethical considerations when selecting keywords.

Keyword Research Planning: The Complete Framework

Before jumping into keyword tools, you need a systematic approach. As I outline in my training, there are four main stages: industry research, seed keyword generation, keyword research methods, and keyword clustering.

Stage 1: Market Research – Study Your Niche and Brainstorm Keyword Ideas

You should never perform keyword research blindly or use tools without first understanding the industry. Learn about your niche thoroughly because “industry research is more important than keyword research” – it helps you understand search terms, pain points, and hidden opportunities.

Ask yourself these critical questions:

  • What are the pain points of your audience?
  • What topics are discussed in this industry?
  • What solution are you offering?
  • Where does your audience seek information or spend time?
  • Where is your target audience located?
  • What are your audience demographics?

Next, create your seed keyword list from these sources:

  • Market research tools and industry reports
  • Keyword research & SEO tools
  • Content research & writing tools
  • Online communities and forums (Reddit, specialized forums)
  • Questions & answer sites and “People also ask” sections
  • Social media networks (Twitter, Instagram, Pinterest, TikTok, LinkedIn)
  • Direct customer conversations and surveys
  • News and press releases
  • Shopping and ecommerce sites (Amazon, Shopify, Etsy, eBay)
  • Niche sites, blogs, and industry publications
  • Competitor websites and industry leaders

Stage 2: Keyword Research Methods

I teach four distinct keyword research approaches, each serving different purposes:

Traditional Keyword Research: Starting from scratch to find and validate new keywords without prior data.

Competitor Keyword Research: An advanced strategy that mines competitors’ ranking keywords to leverage existing industry data.

Existing Content Research: Another advanced strategy analyzing keywords your site already ranks for to discover opportunities and expansions.

Predictive Keyword Research: Anticipating emerging or time-sensitive keywords when little to no existing data is available, perfect for new product launches or trending topics.

Traditional Keyword Research: Step-by-Step Process

This is the most common approach – starting with nothing and building a comprehensive keyword strategy. Here’s my proven process:

Steps 1 & 2: Use Your Seed List to Generate Keywords

Take your prepared seed keywords and input them into your chosen keyword research tool. While you can do this manually with limited options, using software makes the process faster and more efficient. A single seed keyword can generate hundreds or thousands of related terms.

Step 3: Filter Your Bulk Keywords List

Now filter your expanded keyword list using criteria like:

  • Average SEO competition score
  • Number of words in the keyword
  • Keyword type and search intent
  • Search volume ranges
  • Geographic location
  • CPC and advertiser competition
  • Include/exclude specific terms

Step 4: In-Depth Analysis

Perform detailed analysis on your filtered keywords:

  • What is the search intent behind each keyword?
  • What is the expected click-through rate?
  • How well are competitors optimized on-page (meta tags, content quality)?
  • What’s the off-page SEO strength of ranking sites (backlink profiles)?
  • What SERP features appear for these keywords?

Steps 5 & 6: Organizing and Prioritizing Keywords

This is the most crucial stage – planning logical steps for creating SEO content and running campaigns. Organize keywords based on:

  • Business relevance and potential value
  • Competition level and ranking difficulty
  • Search intent and buyer’s journey stage
  • Content creation resources required

Competitor Keyword Research: Advanced Strategy

Competitor-based keyword research discovers keywords your competitors rank for – essentially reverse engineering their SEO strategy. This is “the best way to fast-track keyword research because we use all your competitor’s efforts” rather than reinventing the wheel.

Steps for Competitor-Based Keyword Research

Step 1: Identify your competitors using SEO tools or Google searches in your target markets.

Step 2: Use tools like SEMrush to view competitor keyword data. Look for options like “View Organic Keywords” or “View Ranking Keywords” to see their complete ranking profile.

Steps 3-6: Follow the same filtering, analysis, and organization process as traditional keyword research.

The major advantage is speed and proven demand validation. The drawback is dependency on tool databases and potentially missing unique opportunities your competitors haven’t discovered.

Existing Content Keyword Research: Mining Your Current Rankings

This specialized method finds better keywords based on content you already rank for. As I explain in my Google Search Console tutorial, this approach uncovers “low-hanging fruit” opportunities where you can improve existing rankings quickly.

14 Google Search Console Techniques

Here are the advanced techniques I teach for existing content keyword research:

  • Ranking Keyword Tracker: Monitor your keyword positions over time
  • Find Popular SEO Keywords: Identify your highest-traffic terms
  • Find Content Ideas: Discover topics your audience searches for
  • Find Low-Hanging Keywords: Locate easy, profitable ranking opportunities
  • Find Poor Search Intent Keywords: Identify misaligned content
  • Identify Negative Keywords: Remove irrelevant traffic sources
  • Find Similar, Related and Semantic Keywords: Expand content depth
  • Compare SEO Keywords: Analyze performance differences
  • Collect Keyword Data for PPC: Fuel paid campaigns
  • Monitor Brand Keywords: Track brand awareness
  • Predictive Keyword Research: Spot emerging trends
  • Find Seasonal Keywords: Plan content calendar
  • Find Dying Keywords: Identify declining opportunities
  • Buying Intent/Commercial Keywords: Focus on revenue drivers

Low-Hanging Fruit Strategy

As I teach in my courses, “low-hanging fruit keywords are the most important because if we can just move a few keywords up a couple of positions, we get a substantial increase in long-tail traffic and traffic in general.” Focus on keywords where you rank positions 2-15 but receive low clicks – these can often be improved quickly through:

  • Optimizing meta titles and descriptions
  • Improving content quality and depth
  • Building targeted backlinks
  • Enhancing user experience signals

Predictive Keyword Research: Anticipating Future Trends

This advanced strategy predicts which keywords will become popular for new or emerging topics. Use this approach when launching new products, covering trending topics, or entering markets with limited historical data.

For example, when launching a new SaaS application, research similar products in the niche and substitute the product name:

  • [Product] review
  • [Product] lifetime deal
  • [Product] vs [Competitor]
  • [Product] tutorial
  • How to use [Product]

Stage 3: Keyword Clustering – Group Your Keywords

This is my favorite stage of keyword research. Keyword clustering involves expanding selected keywords and grouping them based on common factors or themes. Even if keywords don’t meet all your criteria initially, add them to increase content depth and authority.

A keyword cluster groups keywords by common themes – also called topic clusters, keyword groups, or semantic keyword groups. Each cluster contains core topics related to the main theme, with subtopics supporting the primary content.

Clusters can power your content pages with sub-sections or create supporting content for your main articles. You can cluster keywords manually or using automated tools.

Common Keyword Research Mistakes to Avoid

Since the early days of SEO, keyword research has evolved significantly. Here are critical mistakes that can waste time and resources:

Only Targeting a Few Keywords

Modern SEO isn’t about ranking for just a couple of keywords per page. Each webpage can potentially rank for hundreds or thousands of related terms thanks to Google’s advanced understanding of content and semantic relationships.

Aiming for Top 20 Instead of Top 3

Your goal should be top 3 rankings, not just first page. “Ranking on the first page is basically pointless unless you’re in the top three.” With decreasing organic result visibility, aim for the highest positions possible.

Keyword Stuffing

Blindly filling content with keywords without adding value is considered keyword stuffing and can get you penalized. Google has sophisticated countermeasures against this outdated tactic.

Ignoring Long-tail Keywords

Don’t dismiss low-volume long-tail keywords. They often have low competition and high conversion rates, making them valuable “low-hanging fruit” opportunities requiring fewer SEO resources.

Ignoring Zero-Search Keywords

Since Google uses semantic data, include relevant terms even without search volume. These contribute to rankings for related keywords and search volume can change over time. Take a quality viewpoint rather than pure quantity approach.

Ignoring Search Intent

Understanding search intent is crucial for keyword selection. Misunderstanding intent can lead to targeting irrelevant keywords or missing valuable opportunities.

Avoiding High Competition Keywords

Don’t completely ignore competitive keywords. Start working on main industry keywords early to build authority over time. Even if you don’t rank immediately for primary terms, you can rank for related long-tail keywords through comprehensive content.

Advanced Keyword Research Strategies

Finding Untapped Keywords

Use keyword gap analysis to find “untapped keywords your competitors rank for that you don’t.” Tools like SEMrush’s Keyword Gap feature can reveal thousands of opportunities by analyzing competitor domains you’re not targeting.

Unknown Keyword Discovery

Mine user-generated content from platforms like Reddit and TikTok for “unknown keywords” – emerging terms not yet captured by traditional tools. Sort posts by recent activity and engagement levels to identify trending topics before they become mainstream.

The 80/20 Rule for Keyword Selection

Follow this proven approach: “80% of your keywords should have some sort of quantifiable reason to go after them, while the other 20% are more of a gamble.” This ensures most efforts target proven opportunities while allowing room for experimental, emerging keywords.

Essential Keyword Research Tools and Techniques

Google Keyword Planner: Free SEO Research

Google Keyword Planner offers powerful free keyword research capabilities. Key features include:

  • Discover New Keywords: Start with known keywords or competitor websites
  • Understanding Keyword Data: Average monthly search volume, competition levels, and bid estimates
  • Location Impact: See how geographic targeting affects competition
  • Search Volume Forecasts: Get volume data for existing keyword lists
  • Competitor Keywords: Extract keywords from competitor websites

Process: Enter seed keywords, select target language and location, analyze results, and export data to CSV or Google Sheets for further analysis.

Advanced Topic Research with TopicMojo

TopicMojo provides comprehensive market research for keyword brainstorming. Key modules include:

  • Topic Model: Generate trend data, search volumes, related searches, and breakout searches
  • Question Finder: Discover long-tail keyword questions and subtopics
  • Tree Model: Visualize keyword relationships and semantic connections
  • Grouping Feature: Cluster related keywords around main targets
  • Queries Section: Find additional content ideas and long-tail suggestions

AI-Powered Keyword Research Workflow

Modern AI tools can streamline keyword research:

  • Niche Selection: Use AI tools like GravityWrite’s Niche Idea Generator
  • Long-tail Generation: Generate specific, targeted long-tail keywords
  • Google Validation: Verify keywords using Google Autocomplete and search results
  • Difficulty Analysis: Use tools like Mangools KWFinder to check competition
  • Content Creation: Generate SEO-optimized content around validated keywords

Free Keyword Research Template

I’ve created a comprehensive Excel template to organize your keyword research process. It contains four essential tabs:

Market Research: Answer industry research questions and generate seed keyword lists

Find Seed Keywords: Add seed keywords with 14 potential sources and progress tracking checkboxes

Expand Keywords: Add main keywords with grouping functionality and priority color-coding

Grouping Keywords: Organize main keywords with automatic search volume calculations

Download the free template: https://go.alstonantony.com/keyword-research-template

Google regularly updates its algorithms to provide better search experiences. Understanding these updates helps you adapt your keyword research strategy:

  • Google Panda: Penalized keyword stuffing and low-quality content
  • Google Penguin: Targeted over-optimized anchor texts
  • Google Hummingbird: Improved understanding of search intent and user queries
  • RankBrain: Enhanced search intent understanding through machine learning
  • BERT Update: Improved natural language processing capabilities
  • Passage Ranking: Identifies key passages within pages for relevancy

These updates emphasize the importance of understanding user intent and creating comprehensive, valuable content rather than focusing solely on keyword optimization.

Watch My Keyword Planning Video

Practical Keyword Research Tutorials

How to Use Google Search Console for Keyword Research

Google Search Console is a powerful, free tool for understanding the keywords people use to find your website. It’s especially valuable when combined with other SEO tools like Ubersuggest for comprehensive keyword analysis.

TopicMojo Topic Research Tutorial & Walkthrough

In this comprehensive video, I demonstrate how to perform topic research for SEO and brainstorm keyword ideas using TopicMojo with live, practical examples.

Google Keyword Planner Complete Guide

Learn how to use Google Keyword Planner for comprehensive, free SEO keyword research. This tutorial covers everything from basic keyword discovery to advanced competitor analysis techniques.

SEO Best Practices for Keyword Research

Based on my years of experience teaching SEO, here are the essential principles that remain relevant regardless of algorithm updates:

Keyword Research Best Practices

  • Blueprint Foundation: Keyword research is basically the blueprint stage – picking wrong keywords creates a domino effect
  • Market Understanding: Understand the market before keywords (example: restaurant industry dynamics)
  • Intent Over Volume: Prioritize search intent over search quantity
  • Competition Reality: Consider short-term vs long-term growth, algorithm updates, and data limitations
  • Don’t Ignore Low-Volume Keywords: Include no-search or low-search keywords for comprehensive coverage
  • Don’t Avoid High Competition: Include challenging keywords for long-term authority building
  • Multi-Search Engine Approach: Don’t ignore secondary search engines
  • Localization Strategy: Include geographic targeting in your keyword strategy

Content Marketing Integration

  • Content as Centerpiece: Content remains the centerpiece for SEO success
  • Keyword Expansion: Target hundreds or thousands of keywords per page, not just a few
  • Ongoing Optimization: Content isn’t a one-time job – continuously optimize for users and SEO
  • Natural Integration: Don’t focus excessively on keyword percentages or counts
  • Unique Positioning: Make yourself memorable and unique (for positive reasons!)
  • Content Strategy: Choose between skyscraper content vs laser-focused approaches
  • Mobile Optimization: Ensure content looks and feels great on all devices
  • Schema Implementation: Schema markup is the present and future of SEO

What Makes a Good Keyword?

There’s no universal answer to this question because it depends on your specific situation. The definition of a good keyword varies for each business and website. Choose keywords that make the most sense for your unique circumstances, considering factors like:

  • Business relevance and alignment with your offerings
  • Search intent matching your content goals
  • Realistic competition levels for your domain authority
  • Sufficient search volume for your traffic goals
  • Commercial value and conversion potential

Advanced Keyword Research Database Strategy

For serious SEO practitioners, building a comprehensive keyword database is essential. Here’s the advanced approach I recommend:

Database Categorization System

  • Low Hanging Fruit: Keywords ranking positions 2-15 (quick wins)
  • Existing Keywords: Rankings positions 16-50 (improvement opportunities)
  • Clustering Opportunities: Rankings positions 51-100 (content expansion)

Intent Scoring System

  • Transactional Intent: Score 3 (highest priority)
  • Commercial Intent: Score 2 (medium priority)
  • Informational Intent: Score 1 (lower priority)

Relevance Scoring Framework

Add a relevance column scoring how aligned each keyword is with your core business offerings. Use a simple 1-3 scale where 3 represents perfect alignment and 1 indicates loose relevance.

The Future of Keyword Research

Keyword research continues evolving with technological advances. Key trends include:

  • AI Integration: Artificial intelligence tools streamlining research processes
  • Voice Search Optimization: Longer, conversational keyword phrases
  • Visual Search: Image-based search queries becoming more prevalent
  • Semantic Understanding: Search engines better understanding context and intent
  • User-Generated Content Mining: Real-time keyword discovery from social platforms

Conclusion and Next Steps

Effective keyword research remains the foundation of successful SEO campaigns. As I’ve demonstrated throughout this guide, it’s not just about finding high-volume terms – it’s about understanding your audience, analyzing competition, and creating a strategic approach that aligns with your business goals.

Remember the key principles:

  • Start with thorough market research and industry understanding
  • Use multiple keyword research methods (traditional, competitor, existing content, predictive)
  • Focus on search intent over search volume
  • Apply the 80/20 rule for balanced opportunity targeting
  • Continuously optimize and expand your keyword strategy

What’s Next?

In upcoming lessons, we’ll cover On-Page SEO, Content Marketing, and Link Building strategies. Subscribe to my YouTube channel or join the newsletter below to stay updated when the next lesson goes live.

For more advanced SEO strategies, check out our Semrush Tutorial and explore our Local SEO GPT AI Assistant for location-based businesses.

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Thank you for taking this course! Please share this comprehensive guide with anyone who might find it useful. If you found value in this content, I’d appreciate your feedback at: https://alston.dubb.com/v/basic-seo-feedback

This guide incorporates insights from advanced SEO keyword research strategies, practical tools like Google Search Console and Google Keyword Planner, AI-powered research techniques, and years of proven methodologies. Use it as your comprehensive reference for building successful, data-driven SEO campaigns.

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