What is Moz Link Explorer?
Moz Link Explorer is a free backlink checker tool provided by Moz, a leading SEO software company. It’s like a detective for your website’s backlinks, allowing you to analyze your own link profile and spy on your competitors. It helps you discover link opportunities, monitor your link-building efforts, and gain key insights for all your link-building needs.
Moz Link Explorer Features
Moz Link Explorer offers a range of features to help you understand and improve your backlink profile:
- Domain Authority (DA): A Moz-developed metric that predicts how well a website will rank on search engine result pages (SERPs). It’s like a score for your website’s overall SEO strength.
- Page Authority (PA): Similar to DA, but predicts the ranking strength of a specific page.
- Spam Score: Identifies potential spammy links pointing to your site.
- Inbound Link Count: Shows the total number of links pointing to a website or page.
- Linking Domain Count: Shows the number of unique domains linking to a website or page. This is often more important than the total link count, as links from diverse domains are generally more valuable.
- Anchor Text Analysis: Analyzes the anchor text used in backlinks, helping you understand how people are talking about your brand and how they link to you.
- Top Content: Discover your most popular content based on the number of backlinks.
- Recently Discovered and Lost Links: Monitor when you gain and lose linking domains in your backlink profile to identify link building opportunities.
- Competitor Backlinks: Find competitor backlinks you’re missing out on.
- Link Intersect: Find out who is linking to your competitors but not to you.
- Broken Link Analysis: Identify broken links to your site, allowing you to reclaim lost link equity and traffic.
Follow vs. NoFollow Links: See Follow vs. NoFollow link counts.
Moz Link Explorer Usecases
Moz Link Explorer is a valuable tool for various users and purposes:
- SEO Professionals: Conduct in-depth backlink analysis, identify link-building opportunities, and track the progress of link-building campaigns. For example, you can use the “Link Intersect” tool to find websites that link to your competitors but not to you, presenting potential link-building targets.
- Content Marketers: Identify popular content based on backlinks, helping you understand what resonates with your audience and inform your content strategy.
- Website Owners: Monitor your website’s backlink profile, identify potential spammy links, and track your Domain Authority and Page Authority over time.
- Digital PR Professionals: Identify websites and publications that are linking to your competitors, providing potential outreach targets for your own PR efforts.
- Businesses: Compare link metrics for up to 5 sites at a time to see where you’re excelling and where your competition is outpacing you.
Conclusion
Moz Link Explorer is a powerful and insightful tool for anyone serious about SEO and link building. It provides a wealth of data about your own backlink profile and your competitors’, allowing you to make data-driven decisions to improve your website’s search engine ranking. With its user-friendly interface and key metrics like Domain Authority and Linking Domains, it’s an essential tool in any SEO’s toolkit. It has 45.5 trillion links, 8.7 trillion URLs and 1 billion domains.
