Introduction
Hi, business owners. This is Alston.
In this blog post, I want to talk about Reddit AI Search and why it’s going to be important in 2025.
Reddit’s Growing Role in Search and AI
We all know Reddit has become a major player in search and AI. One of the biggest challenges in AI is adding relevant data to train models or provide valid answers.
This is where Reddit comes in. Platforms like Google and OpenAI have partnered with Reddit because it’s full of real human discussions and diverse opinions.
In 2024, Reddit solidified itself as a major player in this space.
Metrics Proving Reddit’s Impact
To show you the real impact, let’s look at some numbers. I went into SEMrush and typed the keyword “best.”
We all know that “best” is a profitable keyword because it indicates buyer intent—the user already knows what they want and is seeking confirmation or ready to make a purchase.
When I added “Reddit” as part of the keyword, I found some fascinating trends. People are looking for real discussions on Reddit or even AI-generated answers based on Reddit. For example:
- Best VPN Reddit
- Best Restaurant Reddit
- Best Adjustable Laptop Stand Reddit
SEMrush found 378,000 keywords with almost 5 million searches. That’s how big Reddit has become.
Why People Turn to Reddit
Even if you go to Google and type a keyword like “best weight loss supplements,” you’ll notice something interesting.
When the first auto-suggestion includes “Reddit,” you know people are actively seeking Reddit answers.
Why? Because users want real human answers, not AI-generated summaries or sponsored marketing content. On Reddit, people share honest opinions without hidden agendas.
The Problem with Reddit’s Search Experience
However, Reddit’s search experience hasn’t been great. If you’ve used Reddit’s internal search feature, you know it often gives irrelevant results.
It’s difficult to find the right thread or specific answers. The experience can be frustrating—at least for me.
Reddit’s Game-Changing AI Search for 2025
That’s why I got excited when I read a Verge article about Reddit’s upcoming AI search feature. This is going to be a game-changer for SEO and small business owners in 2025.
Reddit is planning to integrate an AI-powered search directly into its platform. It has already launched a limited version for English-speaking users in the US and is working on a mobile app version that will roll out more broadly in 2025.
How Reddit AI Search Works
Based on the article, here’s what it looks like:
When you search for something on Reddit, it will provide an AI-generated summary of relevant discussions and link directly to the comments or posts.
No longer will you need to:
- Go to Google
- Search for a query
- Browse through listings one by one
Instead, you can just go to Reddit, search for what you need, and get an instant summary with links to the actual posts. This makes the search experience much smoother.
Impact on Google Search Market
This development is definitely going to have an impact on the Google search market. People already prefer Reddit answers because they feel more genuine.
Now, with AI-powered search, Reddit is positioning itself to become an even bigger part of the online search ecosystem.
Final Thoughts
This is going to be very interesting for 2025. I’d love to hear what you think about Reddit AI Search.
Let me know in the comments, and I’ll see you in the next post!