I walk through how to use the Organic Traffic Insights tool in Semrush to find the “not provided” keywords you see in Google Analytics and to make sense of Google Analytics data and Google Search Console data by combining both with Semrush. This post explains how I set up the project, connect my Google accounts, and read the combined data so I can analyze keywords and landing pages in one place.
Table of Contents
- How do I set up Semrush Organic Traffic Insights to find not provided keywords?
- How does Semrush combine Google Analytics and Google Search Console data?
- What specific metrics and keyword details will I see?
- How do I use Semrush filters and position tracking with this combined data?
- Why use Organic Traffic Insights instead of checking Google Analytics and Search Console separately?
- Frequently asked questions
How do I set up Semrush Organic Traffic Insights to find not provided keywords?
I find the tool under Keyword Research > Organic Traffic Insights. From there I set up a project and click Setup. The tool asks me to connect to a Google account and gives a short description of the connection steps. I select the Google account I want to connect, then allow access to Google Analytics and Google Search Console data for the property.
How does Semrush combine Google Analytics and Google Search Console data?
Once connected, Semrush shows which accounts are linked, the selected location and device, and pulls data for the date range I choose (for example, last 7, 60, or 90 days). The tool merges metrics from Google Analytics and Google Search Console with Semrush keyword data so I can see everything in a single dashboard without visiting Search Console separately.
What specific metrics and keyword details will I see?
For each landing page, Organic Traffic Insights lists keywords found by Semrush and Google Search Console and shows engagement metrics from Google Analytics. I can review:
- Users, new users, total sessions, engaged sessions
- Average engagement time and engagement rate
- Clicks, impressions, and CTR from Search Console
- Semrush keyword details such as current position, volume, keyword difficulty, traffic share, and last updated
For a specific URL I can see how many keywords Semrush found (for example, 21 keywords), whether a keyword is new, its current position, and volume and difficulty. This gives context to the not provided keywords in Google Analytics by revealing which actual search queries are driving traffic.
How do I use Semrush filters and position tracking with this combined data?
All of the familiar Semrush filters are available inside Organic Traffic Insights. I can filter by metrics, select the search console property to pull data from, and even send keywords into position tracking to monitor rankings within Semrush itself. The dashboard also provides session data in a graph so I can quickly assess trends.
Why use Organic Traffic Insights instead of checking Google Analytics and Search Console separately?
The main benefit is that I get a single page that combines Semrush findings with Google Analytics and Search Console metrics. That means I no longer have to jump between tools to understand what keywords are actually driving visits and how those pages are performing in search and in engagement.
Frequently asked questions
Do I need to connect both Google Analytics and Google Search Console to use Organic Traffic Insights?
Yes. Connecting both accounts allows Semrush to merge Analytics engagement metrics and Search Console clicks and impressions with Semrush keyword data for each landing page.
Can I choose the date range and device in the tool?
Yes. You can select date ranges such as last 7, 60, or 90 days and choose location and device to get the specific data you need.
Will Organic Traffic Insights show me the exact keywords labeled as “not provided” in Google Analytics?
Organic Traffic Insights surfaces keywords found by Semrush and Search Console for each URL, which helps reveal the likely queries behind the not provided entries in Google Analytics.
Can I push keywords from Organic Traffic Insights into Semrush Position Tracking?
Yes. The tool allows you to send selected keywords into Position Tracking so you can monitor rankings directly within Semrush.
Does the amount of available data depend on my Semrush plan?
Yes. Depending on your plan you will see more or fewer results, but the core functionality of combining Semrush, Google Analytics, and Search Console data is available.
