Google Ads Keyword Planner helps you choose the right keywords to get your ad in front of the right customers.
Keyword Planner is a free resource to help advertisers build keyword lists for search campaigns, with tools to generate keyword ideas and estimate bids to help you refine your marketing strategy.
With Keyword Planner, you can get keyword and ad group ideas, see how keywords might perform, and choose the right bids and budgets for your campaign.
Find and Analyze Keywords
Search for words or phrases related to your products or services, and Keyword Planner will help you find the keywords that are most relevant for your business.
Keyword Planner gives you insight into keyword trends, such as how often people search for certain terms and how those searches have changed over time.
You can improve your chances of getting your ad in front of potential customers at the exact moment they are searching for what you offer.
Get Bid Estimates
Keyword Planner will give you suggested bid estimates for each keyword to help you determine your advertising budget.
Keyword Planner can help you use quality keywords instead of a higher quantity of keywords, show Search ads to customers based on language or location, get visibility into what your competitors are paying for their keywords, and make the most of your budget.
Make Your Advertising Plan
Once you’ve found the keywords you like, you can add them to your advertising plan, save your plan, or share it with others.
When you are ready, you can finalize and launch your campaign from your plan.
Get Started with Keyword Planner
Anyone with a Google Ads account can access the Keyword Planner tool after they create a campaign.
To access Keyword Planner, you first need to complete your Google Ads Account setup and create a campaign.
If your account is using Smart Mode, you’ll need to switch it to Expert Mode.
Then you can access Keyword Planner by clicking the “Tools” icon, selecting “Planning” from the section menu, and then choosing “Keyword Planner”.
Keyword Planner is available in the “Tools” menu under the “Planning” section; no separate account creation is necessary.
Create a Keyword Plan
Once you open Keyword Planner, you can create your keyword plan by searching for new keywords, clicking Discover new keywords, or uploading existing keywords.
You can search for keywords in Keyword Planner with the “Discover new keywords” option by entering keywords related to your products or services, or by entering a website to search for related content.
Understand Your Keyword Forecast
Your plan forecast shows you how many conversions, clicks, or impressions you are likely to get for your keywords based on your spend.
You can always view your forecast again by selecting Keyword Planner in the tools menu.
Create a Campaign from Your Plan
You can implement your plan by creating it as a campaign.
Insights and Recommendations
The Insights page helps you grow your business with insights and trends that are tailored to your business.
The Recommendations page helps you improve your campaign performance and efficiency with suggestions that are tailored to your needs.
