MarketMuse helps you research, plan, create briefs, and write top‑tier web content to outrank competitors and own the market.
MarketMuse is a content intelligence platform that uses AI to accelerate content planning, creation, and optimization, helping publishers, content creators, and SEO teams realize 5x+ improvements in search performance.
Automated Content Inventory and Research
MarketMuse produces an automated, up‑to‑date inventory of your entire content inventory, automatically tracking all pages, topics, and page/topic combinations without manual uploads.
MarketMuse applies industry and personalized metrics to each page, such as Topic Authority, Personalized Difficulty, Page Authority, and Content Score, to assess content quality and inform content decisions, helping you prioritize what to create, update, or delete.
MarketMuse’s patented topic modeling technology analyzes hundreds to thousands of pages of content, removing low‑quality outliers and classifying parts of speech to understand how topics relate and how you compare to competitors.
Find Content Opportunities and Build Authority
MarketMuse’s AI analyzes your site and competitors to identify high‑value topic clusters, coverage gaps, and quick wins based on your existing topical authority, so you can focus on topics where you are most likely to rank and outperform competitors.
MarketMuse locates gaps in your competitors’ content and shows you topics they’ve missed, so you can create content that covers subjects more comprehensively and differentiates your site.
MarketMuse calculates “Personalized Difficulty” and “Competitive Advantage” scores for each topic, telling you how easy or hard it will be for your site specifically to rank for a topic versus a generic site, helping you prioritize efforts with the highest ROI.
Structured Content Planning
MarketMuse generates a structured content plan in minutes, outlining what to create and update, how much effort is needed, and how to fill gaps, so you can build a plan that systematically increases your market share.
Content Plan documents analyze your site and a topic to show which pages need to be updated or created, provide a list of recommended items, and group them into clusters and content groups with clear guidance on how to cover the topic thoroughly.
MarketMuse inventories are updated regularly, so you always make decisions based on fresh data, without manual site crawls or stitching together datasets from multiple tools.
Optimize, Brief, and Write
MarketMuse helps you create detailed content briefs with topic guidelines, keyword sets, competitor insights, and structure recommendations, so writers and editors can produce content that aligns with your strategy and SEO requirements.
MarketMuse provides AI‑driven writing support that factors in topic relevance, expertise, structure, and SEO, outperforming generic AI‑writing assistants by focusing on building comprehensive, expert‑level content.
MarketMuse offers optimization recommendations for existing pages, suggesting improvements in structure, depth, internal links, and topic coverage, and can help you cluster pages and unify the reader’s journey with smart linking.
Core Features and Metrics
- Content Inventory: Automatic inventory of all pages, topics, and page/topic combinations, continuously updated.
- Topic Model: Proprietary algorithm that calculates the relationship and relevance between a topic and its subtopics, used across the platform.
- Personalized Difficulty: A 1–100 metric that reflects how hard it is for your site specifically to rank for a topic.
- Topic Authority: A score that reflects your domain’s breadth and depth of coverage on a topic and how likely you are to succeed with it.
- Content Score: For a given focus topic, MarketMuse builds a model of subtopics, then scores your content and competitors’ content based on how well they cover those subtopics.
- Page Authority: A metric that calculates the overall authority of a page relative to other pages on the same domain.
- Competitive Advantage: The difference between a topic’s general Difficulty and your Personalized Difficulty, showing how much easier it is for you to rank than a generic site.
Plans and Pricing
MarketMuse offers tiered plans designed for individuals, teams, and enterprises, with a free tier that lets you get started without a credit card.
- Free ($0): Best for individuals with low content volume who want to put their best foot forward with every piece of content, access basic insights, and improve content quality.
- Optimize ($99/month or $999/year): Best for individuals publishing regularly, focusing on high‑level site and topical insights, basic briefs, and optimization guidance.
- Research ($249/month or $2,499/year): Best for teams that want to accelerate content output, with more Content Analysis documents, documents‑based workflows, and broader research capabilities.
- Strategy ($499/month or $5,499/year): Best for agencies and large teams at mid‑market and enterprise companies publishing a lot of content, with multiple sites, extensive documents, advanced inventory, dashboards, and team collaboration features.
MarketMuse is built by SEO and content practitioners who wanted to replace manual SERP analysis and spreadsheet‑based workflows with a single, AI‑driven platform that delivers clear, actionable insights for every stage of the content process.
