Local marketing made simple: BrightLocal helps agencies, consultants, and local businesses rank higher, beat competitors, and grow revenue using a streamlined local‑search marketing platform.
BrightLocal provides local search marketing tools for agencies, consultants, and local businesses, designed to help marketers working with local businesses do their job better.
Core offerings and tools
BrightLocal offers a comprehensive suite of local‑SEO tools, including local ranking tracking, citation management, reputation management, and Google Business Profile optimization.
You can track local search rankings, conduct local SEO audits, monitor and manage online reviews, and manage business listings across multiple directories and platforms.
The platform serves as a local marketing command center, helping users track local rankings, build citations, and monitor reviews from one single interface.
Agencies and local SEO workflows
Local SEO tools for agencies let you track local rankings, audit local SEO, build citations, and generate online reviews — all from a single dashboard.
Agencies use BrightLocal to save up to 80% of the time spent on auditing, reporting, and ranking locations, and can run deep, automated audits for prospects and clients that show exactly where they rank and what needs improving for each keyword.
Agency‑focused features include customizable white‑label reports, client dashboards, and an Agency Lead Generator widget that provides free local SEO reports to visitors and captures contact details for follow‑up.
Citation and listings management
Citation Tracker helps you check the accuracy of your listings, spot duplicates, and uncover new citation opportunities by monitoring your presence across directories.
Citation Builder lets you build and fix business listings across a wide network of platforms and data aggregators, with a pay‑as‑you‑go model that does not require a monthly subscription if you only want to build citations.
Active Sync and listing management tools help you keep your NAP (name, address, phone) consistent across directories and Google Business Profiles without manual editing.
Review and reputation management
Reputation Manager lets you monitor, request, and respond to online reviews, as well as showcase reviews on your websites and landing pages.
You can create review campaigns, set up email and SMS templates, customize landing pages and widgets, and collect feedback at scale to improve your online reputation and visibility in local search.
BrightLocal also helps you monitor review performance over time, identify trends, and determine which review sources are influencing your local rankings and visibility.
Pricing and plans
BrightLocal offers tiered software plans (Track, Manage, Grow) starting at $39 per month, with higher tiers adding more locations, listings management, review management, and advanced reporting features.
All plans include customizable white‑label reporting, and there is a fully featured 14‑day free trial with no credit card required.
BrightLocal also offers stand‑alone services such as Citation Builder (starting at about $2 per citation) and fully managed local SEO services, with custom pricing for large multi‑location brands and agencies.
You can change your plan or cancel at any time; after canceling, reports are not updated but can be reactivated when you resubscribe.
About BrightLocal
Founded in 2008 in Brighton, UK, BrightLocal HQ shapes the company’s product roadmap and strategy, while engineering and development teams in Kraków, Kyiv, and the UK maintain the platform’s stability and innovation.
BrightLocal serves over 80,000 marketers and has helped agencies and brands like iProspect, Mediacom, Hilton, and IKEA improve their local search visibility through local SEO audits, reporting, and citation and reputation‑management solutions.
With more than 150 staff across four countries, BrightLocal regularly publishes local‑marketing research and offers expert‑led, free courses and certifications through BrightLocal Academy to help marketers and agency professionals grow their local SEO skills.
