Marketers use Ahrefs to see what people want, fix what holds websites back, ship what wins, and track growth across search, content, AI, and social.
Marketers at 44% of the Fortune 500 rely on Ahrefs to stay ahead in search and AI.
Ahrefs helps users dominate AI search, track brand mentions, citations, and sentiment across AI chatbots, and study what competitors are doing to reveal their PPC strategy and anticipate market trends.
Users create high‑quality content that ranks, match search intent, and fill content gaps with AI, while optimizing Google Business Profiles to attract more local customers and dominate local rankings.
Teams create, publish, and schedule posts across social channels, monitor brand mentions, and partner with the right influencers, all while gaining a high‑level view of their websites and building customizable reports with Ahrefs data.
Enterprise organizations use Brand Radar and Rank Tracker to monitor visibility and performance across search and AI, and Ahrefs scales with business security through single sign‑on, two‑factor authentication, and ISO27001 certification.
Core positioning and AI‑driven workflows
Ahrefs puts AI behind critical marketing tasks, turning raw data into insights in seconds so teams can move faster, reduce manual work, and make better decisions at scale.
With in‑house infrastructure, Ahrefs powers custom LLMs, enhances data with AI, and expands its databases continuously, giving marketers reliable traffic forecasts and advanced competitor‑positioning signals.
Businesses use Ahrefs to plan high‑impact content, optimize with AI‑powered workflows, uncover content‑gap insights, benchmark ad performance, and analyze competitor ad copy.
Teams identify ranking gaps, surface top backlink opportunities, automate site audits to scale organic growth, uncover competitor positioning, and monitor market shifts, backing every go‑to‑market decision with real search and content data.
Brands track share of voice in AI search, monitor visibility in SERPs and across the web, spot growth opportunities, protect brand presence, validate domain track records, and map out real organic competitors.
Portfolio owners monitor their pipeline and decide faster which companies deserve a deep dive, while power users integrate Ahrefs data into custom dashboards, internal tools, and automated reporting via 100+ flexible API endpoints.
Teams turn ChatGPT, Claude, or Copilot into personal marketing analysts with real‑time Ahrefs data and get high‑level insights at a glance, from Google Search Console and web analytics to LLM visibility and website trends.
All Ahrefs tools – marketing intelligence for every task
Ahrefs groups its tools into a unified platform for search, content marketing, website performance, PPC, and branding, giving marketers clear visibility across every channel.
Search & competitor intelligence
Site Explorer
Site Explorer gives an in‑depth look at any website’s organic traffic, paid traffic, and backlink profile, helping teams gain insights into competitors’ website structure and overall performance.
Keywords Explorer
Keywords Explorer helps marketers find evergreen topics, cluster them instantly, and use reliable keyword metrics to pick the best ones across 28.7 billion filtered keywords from Ahrefs’ 110 billion keyword database.
Rank Tracker
Rank Tracker lets teams track keyword rankings on desktop and mobile across 190 countries, visualize Share of Voice (SOV) against competitors, integrate GSC reports, and surface anonymous queries.
GSC Insights
GSC Insights unlocks hidden opportunities, anonymous queries, and better reporting from Google Search Console data, connecting raw GSC data with deeper Ahrefs signals.
Brand Radar
Brand Radar helps teams monitor brand mentions in AI chatbots, benchmark against competitors, and identify key AI content gaps to fill, so marketers can respond to shifts in AI visibility.
Content Gap
Content Gap shows which keywords competitors rank for but the user’s site does not, helping teams discover untapped keyword opportunities by comparing their domain with up to 10 competitors.
Link Intersect
Link Intersect finds websites that link to competitors but not to the user, identifying potential link‑building partners by showing sites that link to up to 10 competitors.
Content creation & optimization
Content Explorer
Content Explorer helps teams discover brand mentions and link prospects in a database of 16.9 billion pages, filtering by SEO and social metrics to surface high‑performing content opportunities.
AI Content Helper
AI Content Helper helps users create high‑quality, SEO‑optimized articles in a fraction of the time, ensuring topical coverage and surfacing competitor‑outranking insights.
Content Inventory
Content Inventory lets teams perform a content audit to identify underperforming content, surface outdated pieces, and uncover high‑potential content opportunities.
AI Content Grader
AI Content Grader compares an article against top‑ranking pages and gives detailed suggestions about how to improve each subtopic, so teams can incrementally improve and outrank competitors.
Technical SEO, site health & analytics
Site Audit
Site Audit lets teams audit and optimize their websites against 170+ on‑page and SEO technical issues, providing actionable recommendations, charts, and trend visualization to keep the site in top technical shape.
Web Analytics
Web Analytics gives teams insights into website traffic with a free, privacy‑first analytics platform, tracking key metrics like visitors and bounce rate, plus new channels such as LLM chatbots.
Branding, visibility & dashboards
Brand Radar (re‑used for visibility)
Brand Radar helps marketers monitor brand mentions in AI chatbots, benchmark against competitors, and identify key AI content gaps to fill, giving them a centralized view of brand visibility.
Dashboard
Dashboard provides a centralized view of the most important SEO projects, letting teams track key metrics from Ahrefs core tools with trend graphs and integrate Google Search Console data.
Portfolios
Portfolios let teams group and monitor the performance of up to 1,000 URLs as a single unit for competitor analysis, content tracking, and client reporting.
Report Builder
Report Builder lets teams build custom SEO reports with widgets from Site Explorer and Rank Tracker, measure the impact of their work, and share results as PDFs with stakeholders.
Alerts
Alerts keep teams informed about critical SEO changes through automated notifications for backlinks, mentions, and rankings, so they can respond quickly to new opportunities or risks.
Looker Studio Connectors
Looker Studio Connectors let teams integrate Ahrefs data into Looker Studio for enhanced reporting and analysis of SEO performance, supporting Site Explorer, Keywords Explorer, and Rank Tracker.
Local SEO & free tools
Ahrefs helps teams dominate local rankings and attract more customers through tools built for local‑search optimization.
Users can also create a free Ahrefs Webmaster Tools account to access simplified SEO tools and basic data without a paid plan.
