Bing Webmaster Tools provides a suite of free reports, tools, and resources to help you improve your site’s performance in Bing search and across Microsoft’s search ecosystem.
Search is evolving and so has Bing Webmaster Tools, with expanded search data, crawl diagnostics, indexing insights, keyword performance, URL inspection, and IndexNow integration to keep your content optimized as search continues to change.
Search Performance Reporting
Track impressions, clicks, and average position across pages and keywords using up to 16 months of data.
You can compare data between periods in the Search Performance reports to identify patterns of change, measure campaign effectiveness, and gain seasonal insights.
The Performance Report now includes data from both web search and Bing Chat, providing a consolidated view of clicks, impressions, and click‑through rates for web and chat combined.
Performance data for Bing Web + Chat
This update empowers webmasters to access crucial metrics, including clicks, impressions, and click‑through rates for web and chat combined.
The report breaks out key numbers like click‑through rates for web pages and chat answers, pages indexed and URLs crawled, and performance in verticals like images, videos, and news.
Top Insights and Recommendations
Top Insights is a curated and prioritized list of the top SEO issues that Bing has identified for your website, renamed and evolved into “Recommendations”.
Top Insights introduces a suite of personalized and prioritized recommendations enabling webmasters to identify and focus on the most impactful tasks for website optimization.
Top Insights shows you content quality issues, how to improve indexing coverage, help you track progress and impact, and help you optimize structured data and backlinks.
Search Performance API
The updated Search Performance API now reports on all traffic, not just web traffic, allowing performance data to be pulled into other applications and automating analysis workflows.
The API lets you correlate Bing search data with other data sources, supports segmentation, and enables custom dashboards and reports for deeper insights.
URL Inspection and Indexing
The URL Inspection tool lets you analyze indexing status, crawlability, HTTP response codes, and blocked resources for specific URLs.
IndexNow integration lets you submit your latest content to Bing for faster indexing and discovery, and you can see insights into the source of your URL submissions, whether through Cloudflare, WordPress, manual submission, or other means.
IndexNow now reaches 2.5 billion submitted URLs and accounts for 17% of new URLs clicked in web search results.
IndexNow Insights
IndexNow Insights shows you detailed information on individual errors, including content quality, robots disallowed, not crawled, indexed, and dead‑links.
You can drill down for further details on non‑indexed URLs, sample URLs, submission times, and mitigation steps to get those URLs indexed.
Site Explorer and Sitemaps
Site Explorer helps you navigate your website’s structure as seen by Bing, identify indexed pages, crawl blocks, and error responses, and discover issues with specific URLs.
The Sitemaps report lets you submit and monitor your sitemap, with Bing processing sitemaps at least once every 24 hours for indexing updates.
You can also submit new sitemaps and resubmit known ones with a single click, and fix any detected sitemap issues to reduce negative consequences for indexation.
Backlink and SEO Insights
Backlink Insights lets you view referring domains, anchor text, and link profiles for both your own site and competitors.
Site Explorer lets you research competitors’ backlink profiles so you can identify relevant sites to reach out to for your link‑building efforts.
You can also monitor your keywords, check search performance metrics for your top keywords, and use the reports to look for rising keywords to optimize for and falling ones to investigate further.
Monitoring and Alerts
Sign in or sign up for Bing Webmaster Tools and get access to free reports, tools, and resources, including notifications, alerts, and help documentation for Bing Webmaster Tools.
Stay on top of messages and alerts for your sites, subscribe to notifications, or use the notifications console to manage your site’s alerts and recommendations.
The Bing Webmaster guidelines cover a broad range of topics and help you get your site indexed and discovered on Bing.
