Moz Pro is the SEO growth platform designed for marketers who want to generate leads and increase conversions through actionable Insights.
Over 500,000 marketers trust Moz Pro to drive measurable ROI and improve their search visibility.
Moz Pro gives you powerful tools and AI‑powered Insights to understand your audience, target the right keywords, and convert qualified traffic.
Simplified SEO workflows to grow your business
If you feel overwhelmed by SEO, Moz Pro makes it simple with intuitive tools, new AI‑powered insights, and a centralized dashboard so you can focus on growing your business.
New Moz AI‑powered features help you save time, make data‑driven decisions, and create content that your audience will love and that Google will reward, with AI in Domain Overview and Keyword Suggestions.
Every Moz Pro plan includes easy‑to‑follow onboarding, whether you are a beginner or seasoned SEO, with customized tips both in‑app and via email.
Every Moz Pro plan includes
- Actionable SEO insights that give you helpful tips on what to do next, from recommendations for content based on target keywords to top‑priority site issues to fix.
- MozBar Premium, giving you full access to MozBar (the SEO toolbar for Chrome) so you can research on‑page elements of websites and search engine result pages as if Moz Pro is “on the go.”
- Help Hub access, where you can find ideas about common workflows, troubleshooting tips, and guides on how to get the most out of Moz Pro.
- 24‑hour online support, so if you are stuck, have a question, or just need direction, same‑day support from a real person is just a click away.
Drive results and build your SEO expertise
Moz Pro helps you deliver results today and grow your skills for tomorrow by combining powerful tools for higher SEO performance with rich learning resources so you can become the SEO expert everyone wants to hire.
With Moz Academy, you can learn SEO from basics to expert level through on‑demand courses and certifications.
Through Whiteboard Friday, you can watch easy‑to‑follow SEO video lessons from experts, updated weekly.
The Moz Blog keeps you current with SEO trends, updates, and best practices through expert articles.
The Learn Center offers a library of SEO resources tailored to your skill level and needs.
The Beginner’s Guide to SEO is the industry‑leading guide that has been read by over 10 million people and helps you start your SEO journey.
Core SEO tools and capabilities
Moz Pro simplifies your SEO with intuitive workflows, AI‑powered insights, and a centralized dashboard so you can focus on growing your business.
Domain Overview in Moz Pro gives you an at‑a‑glance look at your site’s authority, backlink profile, and key performance metrics, helping you track overall health and progress.
On‑page optimization
On‑page Optimization in Moz Pro helps you optimize your content, improve your customer experience, and boost rankings by making sure visitors can quickly understand what a page is about and easily find the information they are looking for.
Enter a keyword and page combination into Moz Pro to get a prioritized list of recommendations with easy‑to‑follow steps to optimize your page content and improve your rankings.
Uncover opportunities on pages with high ranking potential by sorting your pages by the Page Optimization Score, which rates how well each page is optimized for its target keyword or keywords.
Generate ideas from a list of similar topics derived from other top‑ranking sites, sorted by relevance to your keyword, and run an instant audit of your on‑page SEO to optimize pages for specific keywords and relevant topics.
Authority, rankings, and reporting
Moz Pro helps you understand your site’s authority and performance through Domain Overview and associated metrics.
Rank Tracker lets you monitor keyword rankings over time and compare your performance against competitors, helping you gauge the impact of your SEO work.
Custom white‑label reports let you build out client‑ready reports quickly within Moz and serve data in a clean, beautifully displayed format that clients love.
Agency‑focused capabilities
More than 20,000 marketers turn to Moz to help them find their competitive edge in an increasingly complex and ever‑changing world of search.
Agencies use Moz Pro to run high‑impact SEO campaigns, scale SEO efforts, and deliver sustained results with robust data, insights, and reporting.
Workflows and training help agencies uncover new SEO opportunities, including competitor insights, tips for on‑page optimization, content suggestions, and link building opportunities.
Agencies can perform a full SEO audit to gain a deep understanding of a client’s current SEO or to personalize new client pitches.
Custom white‑label reports can be delivered to inboxes weekly so agencies can stop spending countless hours on reporting.
Local SEO for agencies is supported by tools like Moz Local, which helps businesses transform online searches into sales by managing local marketing efforts in real time from one central dashboard.
