Serpstat helps you find out who your real search competitors are, get traffic, visibility, number of backlinks, and other SEO metrics, and unveil hidden keyword opportunities based on competitors’ keywords.
You can check the ads of your competitors to speed up PPC campaign creation and save time on manual research.
Serpstat is trusted by 1.1M+ users and covers 1.50B domains, 8.62B keywords, 529B backlinks, 5.6B keyword suggestions, 230 countries, and 2.21B Google SERPs.
Why SEO professionals use Serpstat
Neil Patel, Co‑Founder at Neil Patel Digital, likes Serpstat because it allows him to easily see which keywords bring up featured snippets on the results page.
Harsh Agrawal, Founder and CEO of ShoutMeLoud, describes Serpstat as a comprehensive keyword research tool that helps identify winning keywords.
Jena Apgar, Marketing Strategist at 2xMyBiz.com, loves that Serpstat tracks SEO over time, showing keyword growth across a site and competitors.
John Newton, Marketing Director at Oxygen Finance, says Serpstat helps understand how a site and competitors’ sites perform in paid and organic search and what to improve.
Uliana Pliatsko, Business Development Manager at Closely, praises Serpstat for its competitor analysis and multi‑user account teamwork.
Anastasiia Zmushko, SEO Team Lead at MatchOffice, notes that Serpstat helps track positions in SERPs, see changes, and perform perfect competitor research.
Janeiro Blackmon, Digital Marketing Consultant at DesignBlaze Marketing, highlights the site audit tool and competitor information, as well as the training and support provided.
Ivan Kychatyi, Co‑Founder of UAtalents, appreciates the user‑friendly UI and the insights Serpstat delivers, especially around site audit.
Ivana Taylor, Marketing Strategist at DIY Marketing, loves the site audit feature for cleaning up old articles and redirections.
SEO tools and features included in Serpstat
Serpstat offers a full suite of SEO tools to analyze websites and competitors, create content, collect keywords, check backlinks, find on‑page SEO issues, cluster keywords, and track rankings daily.
Keyword Research
Find all keyword options, similar keywords, and additional suggestions for your site.
Analyze your competitors by keyword search results and discover new opportunities.
Expand content for each page by adding missing keywords and analyzing volume, keyword difficulty, CPC, and PPC competition.
Rank Tracking
Track your site rankings for target keywords across Google.
Choose any region—country, state, or city—and set up scheduled reports for your rank tracking project.
Track rankings of your closest competitors and monitor changes over time.
Backlink Analysis
Track lost and new backlinks to and from your site.
Check the domain rating (DR) for websites and analyze link quality.
Collect common link donors of your competitors and identify potential link‑building partners.
Find malicious links you need to get rid of and analyze the results of your link‑building campaigns.
Make a list of all anchors and link types to review your backlink profile.
Website SEO Audit
Run a quick and advantageous SEO audit of any site or page to find technical issues that affect optimization and visibility.
Audit results are displayed by priority and include detailed issues and recommendations for their elimination.
Batch Analysis
Analyze up to 100,000 keywords or a list of domains and compare the most important metrics.
Check competitors’ organic traffic and compare data across any five search databases at the same time.
Select authoritative sites for placing links and analyze the SEO of your site’s subdomains.
Competitor Analysis
Find your SEO and PPC competitors and collect the best keywords they use for SEO and PPC.
Identify the most popular pages of competitors that attract traffic and evaluate their content strategy.
Compare domain ranks, visibility, and traffic to understand where your brand stands.
PPC Analysis
The PPC Research tool helps PPC specialists set up work with an ads manager correctly, based on competitor‑ad‑analysis results, keywords, and landing pages.
Check product groups that competitors promote using PPC and analyze trending landing pages.
Find out cost‑per‑click and keyword competition indicators and explore competitor ad examples.
Keyword Clustering
The Keyword Clustering tool helps you automatically group large numbers of keywords to compose the right structure for your site.
Group keywords for PPC to upgrade your advertising results and use Text Analysis to get on‑page recommendations.
Group keywords by site pages to align your architecture with search intent.
AI for content
Serpstat offers AI‑driven tools for writers, content marketers, copywriters, SMM managers, PR specialists, editors, SEO or PPC specialists, based on artificial intelligence and machine learning.
These tools help speed up content creation and save time for other tasks.
Use AI to generate meta tags, articles, paraphrase text, detect AI content, and export text from YouTube videos, among other features.
Projects Insights
Get AI‑driven insights about changes in visibility, traffic, and organic keyword counts for your projects.
Quickly spot sudden increases and decreases to adjust your SEO strategy in real time.
Local SEO
Make your brand more visible in local search results and attract new customers by increasing organic traffic.
Get access to all listing directories in the location of your business and complete your profile for all listings in one convenient interface.
Set up automatic content posting and attract customers by publishing new, unique content.
Manage reviews, get the average review rate, and identify which reviews need an urgent reply.
Search Volume and SERP Crawling
Scan the top of SERPs in Google for your target keywords.
Select any region, including a city, and set up scheduled scanning and reporting.
Get your data in JSON format via API and generate reports for 100,000 keywords in one hour.
Analyze search volume for thousands of keywords in bulk.
API Integrations
Use automatic Serpstat data integration with other platforms and in‑house developments to work with any site.
Leverage ready integrations and apps for fast, streamlined workflows.
White Label and reporting
White Label lets you set up automatic reports and notifications about changes in your projects, with a full‑service SEO reporting solution for professionals.
Specify contacts with read or edit mode and disable the Serpstat logo on graphs while uploading and displaying your own logos.
Keyword Trends
Get a list of the most popular searches for a selected region.
See how trending requests change as the report updates throughout the day.
Build a content plan based on popular queries and use them to improve page positions and name articles or videos.
Scale and data volume
Over 1.1M+ users trust Serpstat, with 1.46B domains, 7.03B keywords, 1.1T backlinks, 4.54B keyword suggestions, and 230 countries covered.
You can sign up and try more than 55 SEO features during a freemium limited‑access or 7‑day free trial.
