Transform your metrics and competitor SEO and PPC research into AI‑powered actions to grow visibility in search and AI.
Upgrade your pages to win in AI and SEO, and close the gaps where competitors are answering questions your site does not.
Proven results can appear in as little as 6 days, giving you fast‑moving insights to adjust your strategy.
SpyFu data also turns ChatGPT into a marketing results engine, taking your first question like “What should I do?” and turning it into a structured action plan.
Core value proposition and data scale
SpyFu lets you download your competitors’ most profitable keywords and ads, learn from their mistakes, and build on their biggest wins without experiencing the same losses.
The platform proves ROI with daily performance tracking, monitoring traffic, clicks, impressions, keyword rankings, and ad performance, updated every 15 minutes.
SpyFu streams billions of data points, offering live SEO and PPC intelligence refreshed every 15 seconds across 38 countries, with search + clickstream + AI signals.
The platform indexes 7.2 trillion search results, covers 13.1 billion keywords with advanced metrics, and tracks 152 million websites for competitive research.
SpyFu provides 20x more paid keywords and ads and 2x more organic rankings than Semrush and Ahrefs, with 40,000 SERP updates processed every second and 18+ years of historical data.
You can also build custom stacks and automate exports with the SpyFu API, using fast, documented endpoints.
PPC competitor research
Search for any competitor and see every keyword they’ve ever bought on Google and every ad test they’ve run, then make their successes your own and avoid their mistakes.
The Google Ads Competitor Keyword Spy Tool lets you type in a competitor domain and download their PPC keywords, see how many clicks they get, and how much they pay for each keyword, with no download limits.
Monitor PPC competitors by tracking every domain bidding on your Google Ads, catching changes in ad spend over time, and watching for emerging competitors or strategy shifts.
Find competitors’ keywords you don’t already buy by entering your domain so SpyFu shows the core keywords your top Google Ads competitors buy but you don’t.
Google Ads Advisor analyzes your competitors’ Google Ads bidding history and recommends the most profitable keywords you’re not already buying for your campaigns.
Competitor Google Ads Campaign and Ad Test History lets you browse your competitors’ full Google Ads campaign history, including every ad split test they’ve ever run and the early keywords that didn’t work out.
PPC Negative Match Recommendations help you scan your account for costly, overly‑broad keyword matches that your competitors already tried and failed.
PPC Ad Rank Tracker lets you track your ranking progress and impression share on important keyword groups and suggests expansion keywords and actions to take.
SEO competitor research
Search for a competitor and see every keyword they rank on, then uncover the exact content and backlinks that let them outrank you.
Research Competitors’ SEO Keywords by entering their domain, then download their SEO keywords and see what they rank on and how many clicks they receive.
Spy on your SEO competition by tracking every website in your SEO niche, catching changes in rankings and content over time, and watching for emerging competitors.
The Multi‑Competitor Keyword Tool lets you type in your domain to see instantly the most important keywords you’re not ranking for but your competitors are.
Complete Keyword Ranking History lets you trace the ranking history of any page or website on a keyword to discover which algorithm change or site optimization caused their rise or fall.
Custom Branded SEO Client Reports lets you create custom‑branded SEO reports to land and retain clients, prove your value, highlight opportunities, and show competitor actions.
Check Competitor Backlinks by Keyword to find out which backlinks your competitors have that you don’t and see the exact links that let them outrank you on a specific keyword.
Influencer Marketing – Social Outreach for Backlinks helps you target influencers whose links will help you rank on a specific keyword using a custom audience on Facebook or Twitter, or build a relationship directly.
Track your SEO Keyword Rankings to monitor your progress and impression share on important keyword groups, then get suggested expansion keywords and actions to take.
Keyword research tools
The Google Keyword Tool Alternative lets you generate targeted keyword ideas and filter by search volume, CPC, SEO difficulty, number of advertisers, click‑through rate, and more.
Keyword Groups and Bulk Upload lets you paste a list of keywords and have SpyFu organize them into groups while adding search volume and CPC data for each.
PPC Ad Test Winners and Losers lets you learn the secret tricks of the most successful advertisers for any keyword by seeing the results of every ad test ever run, then taking the successes and avoiding the mistakes.
Google Ads Keyword Advice for Your Campaign lets you type in a keyword and see the most profitable keywords in that niche, giving you all competitor‑driven Google Ads research in one click.
Quality Backlinks for Specific Keywords lets you enter a keyword and see the sites and backlinks that help you rank on that keyword, with recommendations that are 100% safe and actively indexed by Google.
PPC and SEO SERP Analysis lets you do deep SERP analysis for each keyword, uncovering specific ranking factors and understanding how weak sites still manage to rank.
SEO Keyword Ranking History lets you trace the ranking history of any page or website on a keyword to discover which algorithm change or site optimization caused their rise or fall.
Domain leads and top lists
Domain Leads and Top Lists lets you create your own custom list of domains, filtered by industry, location, ad spend, search traffic, social media, and technologies.
Top Websites by Google Ads Spend and Search Traffic lets you browse lists of 50 million+ websites, sorted by top advertisers by state and city, then drill in by SEO traffic, social media, and other filters.
Highest CPC and Most Searched Keywords gives you metric‑driven lists of the highest CPC and search volume keywords, with metrics sourced from Google Keyword Planner.
Step‑by‑step guides and workflows
Step‑by‑Step Guides walk you through using SpyFu and other tools to complete specific workflows, helping you get things done and be successful.
Find the Keywords Most Important in Your Market: discover core niche keywords, organize them into concepts, expand the groups, and take action.
Increase Your Rank on Specific Keywords: research the right keywords, set a baseline, run an on‑page technical audit, then optimize and track progress.
Starting a New Google Ads Campaign: get a Google Ads account set up correctly, find the most “sure‑win” keywords, start with winning ad copy, and refine based on data.
Researching Your Competitor’s Marketing Strategy: search for your competitor’s domain and your own domain, then dig into history and compare strategies.
Planning a Content Marketing Campaign: don’t shoot for perfection, understand your goals, set a baseline, and build a scalable content plan.
Use Keyword Tools in Your Research: understand third‑party tools versus Google’s keyword tool, learn how to use keyword tools effectively, and review the top options available.
Pricing and plan overview
SpyFu pricing starts at $29 per month when billed annually, with monthly and annual options and 3 months free plus 25% savings when you pay yearly.
The Basic plan includes 10k row search results, 10k row data exports, one Live Site tracking project, 10+ years of historical data, limited AI features, reports & automation with 5k weekly tracked keyword rankings and 10 automated reports, pre‑built Google Ads campaigns, GSC integration, white‑labeled reporting, API access, and one user.
The Pro + AI plan includes unlimited search results, unlimited data exports, 10 Live Site tracking projects, 10+ years of historical data, RivalFlow for AI & search visibility on 1 site, ChatGPT integration, AI Brand Monitoring, 15k weekly tracked keyword rankings, 100 automated reports, pre‑built Google Ads campaigns, GSC integration, white‑labeled reporting, API access, and one user (with extra seats available).
The Team / Agency plan includes unlimited search results, unlimited data exports, unlimited Live Site tracking projects, 10+ years of historical data, RivalFlow for 10 sites, ChatGPT integration, AI Brand Monitoring, 50k weekly tracked keyword rankings, unlimited automated reports, pre‑built Google Ads campaigns, GSC integration, white‑labeled reporting, API access, and 5 users with extra seats available.
SpyFu also offers a 30‑day money‑back guarantee with no forms, no questions, and no hoops to jump through, plus cancellation anytime via email, live chat, phone, or your account page.
