Whitespark provides powerful software and expert services to help businesses and agencies drive more leads through local search.
Founded in 2005 in Edmonton, Alberta, Canada, Whitespark initially offered web design and SEO services to local businesses and has grown over the past 20 years to support over 100,000 enterprises, agencies, and small businesses globally with its cutting‑edge software and services.
Local Rank Tracker
Whitespark’s Local Rank Tracker monitors your keyword rankings across multiple websites and search engines, helping you track and improve your SEO performance.
The Local Rank Tracker is designed to be one of the most accurate and delightful local rank trackers available, with precision monitoring for local search positions and visibility changes over time.
Whitespark’s Local Rank Tracker is suitable for both small local businesses and large multi‑location brands, with interfaces that make it easy to visualize and share ranking data with clients.
Core software and tools
Whitespark offers a suite of local‑SEO tools that include citation‑finder software, local rank tracking, Google Business Profile management, and review and reputation‑building tools.
Whitespark’s Local Citation Finder helps you discover where your business is listed online, identify duplicate citations, and ensure consistent NAP (name, address, phone) across directories.
Whitespark’s Local Ranking Grids tool helps you track and visualize your local search visibility and competitor profiles in intuitive grid formats, making it easier to explain local SEO results to clients.
Services and expert support
In addition to software, Whitespark provides expert citation‑building and citation‑audit services, helping businesses clean up inaccurate listings and build strong, consistent local citations.
Whitespark also offers SEO audits, Google Business Profile optimization, and enterprise‑level local search solutions, including Yext replacement services and enterprise location‑management services.
Consulting and managed services are available for agencies and enterprises that want Whitespark’s team to execute or oversee their local‑SEO campaigns.
Pricing and access
Whitespark offers tiered software and service plans that scale from small‑business needs to large multi‑location brands, with flexible pricing and credit‑based options for some tools.
Whitespark’s pricing page explains how much their software and services cost, including Local Rank Tracker, citation‑finding tools, and managed services, with transparent breakdowns of what each plan includes.
Whitespark also provides free tools and content, including local‑SEO guides and blog posts, to help businesses and marketers get started with local search marketing.
Guides, research, and support
Whitespark maintains a content hub of guides and research focused on local SEO, including the annual Local Search Ranking Factors survey and guides on building better small‑business websites and service pages.
Whitespark’s blog and YouTube channel share local SEO advice, software updates, and practical how‑tos for improving local search visibility and driving more traffic and conversions.
Support is available via contact forms and sales calls, and Whitespark positions itself as a transparent, expert‑led partner for agencies and businesses that want to grow through local search.
