Yoast SEO is a free WordPress plugin that helps your site perform better in search engines like Google and improves both SEO and content readability.
Yoast SEO provides tools to optimize individual posts and pages, manage technical SEO, and guide you through SEO best practices, all from inside the WordPress editor.
With over 13 million users, Yoast SEO is recommended for bloggers, business owners, and agencies who want to rank higher and make SEO easy to learn and implement.
Content SEO and live analysis
Yoast SEO lets you set a focus keyphrase for each post or page and then analyzes your content in real time, giving red, orange, and green traffic‑light scores for SEO factors like keyword usage, text length, internal links, and meta tags.
The plugin guides you to optimize your content for your chosen keyphrase and gives actionable feedback so you know exactly what to add, remove, or change.
Yoast SEO also offers readability checks that help you make your content easier to understand, checking transition words, passive voice, sentence and paragraph length, and word complexity.
Title, meta description and rich snippets
You can set a custom SEO title and meta description for each page, and Yoast SEO will warn you if they are too long or missing your keyphrase, and will show you how your result will (probably) look in Google.
Yoast SEO automatically generates Schema.org structured data for your pages, including rich‑snippet types like FAQ and HowTo, to help your content stand out in search.
You can manage social outputs for Facebook and X (Twitter), setting custom titles, descriptions, and images for each post to keep your shared links visually appealing.
Technical SEO and site setup
Yoast SEO automatically creates and updates XML sitemaps for your site, making it easier for search engines to discover and index your content.
The plugin provides access to your robots.txt file from inside WordPress and lets you control which parts of the site search engines can crawl.
Yoast SEO also adds canonical URL tags automatically to prevent duplicate‑content issues and lets you manage redirects to keep traffic flowing correctly after pages or URLs change.
Site structure and internal linking
Yoast SEO offers a text link counter that shows how many internal links lead into and out of each page, helping you manage your site’s structure.
In Yoast SEO Premium, an internal linking suggestion tool recommends relevant posts and pages as you write, making it easier to build a strong internal‑link network and pass link equity.
Premium versions also include an orphaned content finder and tools to help you keep your most important content updated and properly linked.
Yoast SEO Premium – Advanced features
Yoast SEO Premium unlocks AI‑powered features such as AI‑generated titles, meta descriptions, and AI‑assisted content optimization, saving time and improving SEO performance.
Premium includes AI‑supported word form analysis, which recognizes different grammatical forms of your focus keyphrase, and support for synonyms and related keyphrases to make your content more natural and richer.
Yoast SEO Premium bundles add‑ons like Local SEO, News SEO, and Video SEO, and provides access to a redirect manager, Google Docs integration, and advanced internal‑linking tools.
Pricing, training, and support
Yoast SEO Free gives you full access to core SEO tools, including SEO analyses, readability checks, sitemaps, and basic technical SEO, and is suitable for most WordPress sites.
Yoast SEO Premium is available for a yearly subscription with a single price that includes ongoing updates, Premium support, and access to all Yoast SEO Academy courses.
Yoast SEO Academy offers free and premium SEO training on Yoast SEO, SEO copywriting, keyword research, structured data, eCommerce SEO, and more, helping you grow your SEO skills while you use the plugin.
