In this course, you will learn how to use the Semrush projects toolkit.
In this guide, I will show you how to use Semrush project toolkit to setup your Semrush account and start using it to grow your website traffic and rank higher on Google in 2025.
You will learn how to use the Semrush project toolkit, a set of powerful features that help you manage your SEO campaigns from start to finish.
You will also learn how to use Semrush for keyword research, competitor analysis, content optimization, technical SEO, link building, rank tracking, and analytics.
This guide is focused on Semrush projects and if you want full Semrush tutorial go here.
What is Semrush Project Toolkit?
The Semrush Project Toolkit is a set of powerful features that help you manage your SEO campaigns from start to finish. It allows you to:
| Tool | Usefulness |
|---|---|
| Site Audit | Analyzes your website’s health by checking for issues related to crawlability, content, links, and coding. |
| Position Tracking | Monitors your website’s ranking for target keywords in the Google top 100 organic and paid results. |
| Organic Traffic Insights | Combines your Google Analytics, Google Search Console, and Semrush data to provide insights into your website’s organic traffic. |
| On Page SEO Checker | Provides recommendations based on collected data and analysis to improve your website’s SEO. |
| Backlink Audit Tool | Helps you maintain a strong and clean backlink profile to protect your website from penalties. |
| Link Building Tool | Assists in the process of acquiring new backlinks, tracking their status, and measuring results. |
| Social Tracker | Tracks your social media performance and provides insights to improve your strategy. |
| Social Poster | Allows you to post to all your social media accounts from one place and schedule posts in advance. |
| PPC Keyword Tool | Helps manage your PPC campaigns by organizing keywords, removing duplicates, and optimizing your keyword list |
The Semrush Project Toolkit helps you to launch, track, and improve your online marketing efforts with data-driven insights and recommendations.
Semrush Projects Toolkit Tutorial
By following this Semrush projects toolkit tutorial, you will master Semrush and take your SEO to the next level.
Introduction
Semrush is a great all-in-one SEO tool to help you analyze any website for potential competition, see how well your SEO efforts are working, and identify ways to improve your site’s organic traffic.
However, setting up Semrush projects can be a daunting task.
It’s hard to know where to start and what you need to do to get the most out of Semrush.
This guide will show you how easy it is to set up Semrush projects, Site audit, On-Page SEO, Backlink Audit, Organic Traffic Insights, Brand Monitoring, PPC and Social Media with just a few clicks of your mouse.
You’ll also find some great tips for getting the most out of Semrush so that you’re able to track your progress over time.
So let’s get started!
Semrush Project
Before you start Semrush, you’ll need to set up a project for it.
A Semrush project is a group of tools that Semrush will use when analyzing your website and any sites or keywords you may want Semrush to check.
I’ve found the best way to start this process is by adding all my websites and keywords to Semrush projects.
After you’ve added all of your sites and keywords, Semrush projects will become an invaluable tool that you’ll use daily.
These Semrush Projects will save time and help you get more out of Semrush.
So let’s go ahead and create your first Semrush Project:
Go to Semrush Projects and add a new project.
Enter the name of your Semrush Project in the appropriate field(s) and start.
Project Dashboard
Once Semrush is finished creating your project, you’ll be taken to the Semrush Projects dashboard.
The Semrush Projects Dashboard will allow you to use all modules within it.
It will contain tools such as:
- Position Tracking: Get daily updates on positions in Google’s top 100 organic and paid search results.
- Site Audit: Detect issues related to crawlability, content, links and coding.
- On-Page SEO Checker: Collect ideas on strategy, content, backlinks and more.
- Backlink Audit: Detoxify your backlink portfolio and strengthen your website rankings.
- Organic Traffic Insights: Uncover “not provided” keywords combining GA, GSC, and Semrush data.
- Brand Monitoring: Track your brand’s performance across the web and uncover backlink prospects.
- Link Building Tool: Uncover backlink opportunities in your niche.
- PPC Keyword Tool: Create a keyword list for your ad campaigns.
- Social Media Tracker: Track the social media accounts of your competitors and compare their metrics to yours.
- Social Media Poster: Automate your posting on social media.
- Content Analyzer: Revise and improve your content track performance of any article.
- Dashboard will also show overall stats based on Semrush data or Google data:
You need to authorize and connect your Google Analytics and search console to get Google data.
Domain analytics shows authority score, organic traffic, organic keywords, paid keywords, and referring domains.
Traffic analytics shows visitors, avg visit duration, bounce rate, and more.
Keyword analytics shows focused ranking distributions with top changes to keywords.
Backlink analytics shows the overall backlink profile for your website along with their SEO power.
Now let’s look at each of the tools available with the Semrush project toolkit.
Site Audit
The Semrush site audit tool is a great way to analyze your website and see where improvements can be made.
You can set up a crawl/site audit.
So let’s start using Semrush to audit our website:
Go to Semrush, Site Audit.
Enter your website address in the appropriate field.
You can set up advanced setting such as crawl depth, number of links to crawl, etc.
Then Semrush will start analyzing it.
Once Semrush finishes crawling your website Semrush will let you know what action needs to be taken with the following issues:
- Title tag errors – Semrush will detect any title tags that are too long or short.
- Meta description errors – Semrush will analyze the length of meta descriptions and determine whether or not there are any missing meta descriptions.
- H1 errors – Semrush will let you know if your H1 tags have been set up correctly and in a valid format.
- Image alt tag errors – Semrush will find improperly configured image alt text for images on your website.
- Internal link errors – Semrush will check every internal link on your site to ensure that they’re set up correctly.
- External link errors – Semrush will check every external link on your website, including links in navigations and footers.
- Canonical URL errors – Semrush will find any canonical URLs that are not configured correctly or redirects that need to happen for canonical URLs to work correctly.
- 404 errors – Semrush will find any broken links on your website and let you know if they’re pointing to pages that no longer exist or redirects that need to take place.
- and many more.
It will show you how healthy your website is and any pages that may need attention.
It’s a complete SEO audit and on-page and technical SEO analysis in one place.
Overall it will check for over 130 factors to see how well your website is technically optimized.
It will also show site health scores for indexation, speed, security and more.
You can start fixing the problems Semrush finds, and progress will get automatically recorded over time.
Once you start fixing your site, you can compare crawls and see how Semrush improves your site over time.
Semrush will make it easy for you to optimize your site and improve its overall performance.
Position Tracking
You can start tracking your position on Google or Baidu today!
Just go to Semrush, Position Tracking, enter the keyword(s) you want to track, and Semrush will return any related keywords automatically.
Semrush will continue to monitor your positions over time, so you can see how well your SEO efforts are working.
You can also track visibility, estimated traffic, average position and more.
It will also show chart trends, ranking distribution and compare your positions over time.
It will also show top, positive impact and negative impact keywords.
With Semrush, you can also set up alerts to know whenever your website gets a specific position on the search engines.
You can import keywords automatically from the Semrush keywords database too.
You can also import competitors keywords automatically from the Semrush competitor database.
Importing keywords list from Google Analytics and file too.
It will also reveal a lot of advanced keyword ranking metrics, including:
- Ranking Distribution – Semrush will show how well your website ranks for any search terms you’d like to track. Semrush uses data from both Google and Baidu.
- Positive Impact – Semrush provides positive impact metrics, so you’ll know exactly which queries are sending clicks, impressions, and even conversions to your site. Semrush reports on keyword-level data.
- Negative Impact – Semrush will provide negative impact metrics, so you’ll know which search queries are sending clicks and conversions away from your site. Semrush reports on term level data.
- Traffic Ranking Distribution – Semrush shows how well your website ranks for any search terms by comparing the traffic from those keywords to your total organic, referral, and direct site visits. Semrush is a 100% accurate representation of your search visibility in real-time. It will also show you up to 10 keywords with the highest/lowest estimated traffic for any given website.
- Top Pages – Semrush will show you all the search queries that send traffic to your website.
- Top Keywords – Semrush will show you all the keywords with the highest/lowest estimated traffic for any given website.
- Cannibalization – Semrush will show you how much traffic Semrush thinks your website is losing due to cannibalization. Semrush calculates cannibalization rates for paid and organic keywords separately.
- Positions History – Semrush shows the history of rankings by showing average ranking positions for each month over time so that you can see changes in search engine visibility over time.
- Competitors Discovery – Semrush shows you all the keywords Semrush thinks your competitors are ranking for, giving you an invaluable perspective into their current and future efforts. Semrush delivers estimated search volume, estimated clicked traffic, domain pr Semrush will also show you top positive impact (clicks) highest negative impact (losses) keywords.
- Devices & Locations – It shows you the estimated traffic Semrush thinks your site gets on desktop and mobile devices in different geographical locations. Semrush reveals rankings for countries, regions, cities, languages and devices.
- Featured Snippets – Semrush will show you how often Semrush thinks your site is showing up as a featured snippet in Google searches, and Semrush shows snippets for both organic and paid search results.
- and more.
Organic Traffic Insights
The Organic Traffic Insight dashboard combines Google Analytics, Google Search Console, and Semrush.
Semrush then merges the data into one report to insights into your site’s organic traffic.
Semrush reveals keyword-level data, making it easy to track which search queries send clicks and conversions to your site.
With this tool, you can discover not provided keywords.
It will show organic visitors, sessions, bounce rate, average time on site, pages per session, get to first-page search results.
You can this data organized based on web pages.
On-Page SEO Checker
The Semrush On-Page SEO Checker tool allows you to find the most important on-page optimization factors for your website and then use this data to optimize your pages.
It’s formerly known as “SEO Ideas”.
You select which pages you want to optimize along with their target keywords, and Semrush will give you recommendations and suggestions for your webpage.
You can also set crawler user agent along with the auto-scheduling option, so Semrush will only work on your web pages at specified times.
It also enables you to improve keywords from Google Search Console and Organic Research.
Semrush provides recommendations and suggestions based on the top factors influencing search engine rankings.
Like other tools, you can get actionable results in minutes, not hours or days.
You will be able to see the On-page report.
You’ll be able to see which errors should be fixed first, what factors influence search engine rankings, and much more.
It will contain sections such as:
- Overview – Semrush provides an overview of the most crucial on-page optimization factors. Semrush gives you a list of recommendations and suggestions to make your website search engine friendly.
- Optimization Ideas – Semrush will show you all the possibilities and options Semrush has for your website. Semrush shows you the highest priority issues and suggestions on how to improve them.
- Top 10 Benchmarking – Semrush shows you the top 10 websites ranked for your keyword, so you can compare Semrush’s suggestions to what is already working on some of the most successful sites online. Semrush will also show average scores between your site and these top 10 websites, so you know how far Semrush recommends going with any changes you make.
- Idea Tasks – Semrush will show you all the actions Semrush recommends for your site, and Semrush provides a way to prioritize these actions as high, medium, or low priorities.
This Semrush tool is designed to help you with on-page SEO and improve search rank and visibility.
Backlink Audit
The Semrush Backlink Audit tool provides you with a complete backlink profile of any website.
It’s used to detoxify your backlink profile and make it more search engine friendly.
Semrush reports spam, harmful environment, link networks, manipulative, irrelevant, complementary, malware and suspicious links.
It also helps to strengthen your website ranking and reputation.
Semrush shows the number of websites linking to your competitors, along with anchor text distribution and quality metrics.
You can set up the module by campaign scope.
You can set up brand settings to analyze your brand’s presence across the backlinks.
It also enables you to set your brand’s domain categories and target countries. Semrush will only monitor the links that are relevant to these settings.
Once set up, it will start to provide a report to show you the size and quality of your links.
It contains sections such as:
- Overview – Semrush provides an overview so you can quickly see what Semrush has discovered about your backlink profile. Semrush also includes a summary of all the components with the backlink audit tool.
- Audit – Semrush provides an audit so you can see all of Semrush’s findings on your backlink profile. Semrush gives you the details on backlinks, how to fix any errors Semrush has found, along suggestions for improving your backlink profile. It also provides actions to take.
- Remove – Semrush gives you the option to send a contact message to remove any harmful, irrelevant or low-quality backlinks Semrush has found. It also tracks link removal requests and provides the feature for follow-up too.
- Disavow – Semrush provides an option to file a disavow request so Semrush can remove any harmful, irrelevant or low-quality backlinks Semrush has found. Semrush can keep track of all your disavow requests in one place and make sure no links are left behind when you are done filing your disavow requests. You need to export your disavow file to Google.
- Lost & Found – It shows you all your lost & found links in one place with data on new, broken and lost links.
- Target Pages – Semrush will provide a list of pages and shows its referring domains or backlinks along with referring traffic.
Overall, Backlink audit is a critical Semrush tool to help resolve any backlinks problems for SEO optimization.
Link Building Tool
The Semrush Link Building tool provides a way to uncover backlinks opportunities in your niche.
You need to provide target keywords and competitors to set up, and Semrush will start analyzing it for potential opportunities.
Semrush provides a list of websites linking to your competitors, along with anchor text distribution and quality metrics.
You can see a summary of data as domain prospects.
Now let’s see sections within this tool:
- Prospects – Semrush provides a list of link prospects in your niche. It will also backlink URL type, rating and action needed.
- In Progress – Semrush will provide you with a list of backlink prospects you are currently working on & their status.
- Monitor – Semrush provides you with a list of backlink prospects that Semrush monitors on your behalf. This section will also show the results if any new opportunities are found.
Overall this is great for link building outreach, and the Semrush link building tool is a great way to find prospects in your niche for backlinks.
Social Media Tracker
The Semrush social media tool is a great way to track your competitors’ brand’s engagement across all social media channels.
You can add companies or brands to track.
Then Semrush will provide a breakdown of their social activity.
It currently supports Facebook, Twitter, Instagram, LinkedIn, YouTube & Pinterest.
Semrush also provides a list of posts with complete data on reach, engagement, sentiment and more.
The Semrush Social media tool is a great way to keep track of your competitor brand’s presence across all social media channels, and it can help you.
Semrush social media tool will find top content on social media channels for your brand competitor, along with the most popular posts and influencers of Semrush.
Semrush also provides a list of top referrer domains along with social shares. Semrush will also provide you with the engagement level of your brand competitor, along with influencers’ reach on different social channels.
Overall, Semrush is a great way to keep track of your competitors plus your presence across all social media channels.
Social Media Poster
The Semrush social media poster tool is a great way to post on social media networks, including Facebook (Business pages), LinkedIn, Instagram, Google My Business, Pinterest, and Twitter.
Semrush allows you to schedule posts across different social networks accounts.
It can provide full content embed support, image sizes and character limits.
You can use it to schedule and manage your social media posts.
It also allows you to create ads using AD manager.
It contains sections such as:
- Calendar – Semrush will allow you to see scheduled posts for each social network, which you can create, edit, or delete.
- Queue – Semrush will provide a list of all social media posts that are scheduled.
- Posts – See all of your social posts.
- Content ideas – You can list content ideas that Semrush find relevant to your niche using the RSS feed.
Overall, Semrush is great for scheduling and managing social media posts across different networks.
You can use it to streamline your workflow, increase productivity and improve your social media results.
Brand Monitoring
Semrush brand monitoring tool is a great way to keep track of your online presence.
It helps you to track and uncover backlink prospects.
To start, add your brand words or names and include and exclude words.
You can also select a target country.
Email weekly reports with a list can also be set up for it.
This tool contains sections such as:
- Mentions – Semrush will provide a list of all mentions for your brand across the web with emotion, SEO stats and action.
- Statistics – Semrush provides you with a list of top domains with the most mentions, estimated reach, domain traffic, and more.
- Resources – Add a resource to track where you can add domains from which you want to track mentions.
It’s a great help, especially for brand managers and PR professionals.
It also will help to discover unliked backlink opportunities.
Content Analyzer
The Semrush content analyzer tool is excellent to do a content audit.
Content audit helps you identify content that needs optimization.
Based on your sitemap, you get started by selecting folders or content you want to analyze.
It will give an overall view of how our content performs using stats, including sessions, page views, bounce rate, search queries, clicks, impressions and more.
It also supports collaboration with your team members.
You can share these reports with your clients for a detailed understanding of their web content.
Overall, Semrush is great for doing a content audit; it can help you identify pages that need improvement and also helps to increase your on-site optimization.
PPC Keyword Tool
The Semrush PPC keyword tool helps with your PPC campaigns.
You can use it to create a keywords list for your ad campaign.
You can import keywords to analyze from the new line, Semrush, TXT file, CSV and XLSX.
Then you can group keywords into AD suited groups and make a better campaign out of it.
It also supports location, language, match types, negative keywords and more.
Based on it, it will generate a keywords report that will include keyword, group, volume, CPC (USD), AdWords Competition, & match type.
Overall it is good to find keywords for your PPC campaigns.
Conclusion
In summary, Semrush tutorial for beginners project toolkit is an excellent tool for SEO, online marketing and more.
It can help you to track your website performance with Semrush projects.
Semrush has many sections, including keywords, competitors, social media, content ideas, brand monitoring and PPC keyword tools.
Each section contains different tools within them Semrush has many tools which are helpful for SEO professionals and online marketers.
Semrush also offers a free trial that you can try to see how Semrush works.
I hope this article has given you an insight into Semrush and how it can help your SEO efforts.
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