SEO Strategy

SEO strategy shouldn’t require a 6-month agency contract to understand. The fundamentals are learnable, the workflows are repeatable, and the results are measurable – if someone explains it without the jargon.

I have an MSc in Software Engineering with an SEO-focused dissertation. I’ve built 100+ websites from scratch. I’ve been hit by Google core updates, recovered from traffic drops, made expensive mistakes, and documented all of it publicly.

The guides here cover everything from how search engines actually work to advanced keyword research, competitor analysis, penalty recovery, and AI search optimization. Every strategy is one I’ve used on a real site – not a hypothetical example invented to fill a word count.

If you’re a business owner who wants SEO that compounds over time rather than tricks that get reversed in the next algorithm update, start with the fundamentals.