Create SEO Article Brief With Semrush SEO Writing Assistant

Last Updated Date: November 27, 2025

TLDR:

  • Access Semrush SEO Writing Assistant under Content Marketing → SEO Content, where you can start a new brief or resume existing ones, and transfer keyword data from Keyword Magic Tool or SEO Content Templates
  • Export seamlessly to Google Docs or WordPress to continue editing while keeping SEO recommendations synced, with HTML formatting preserved for clean publishing
  • Get real-time SEO scoring across readability, tone, originality, and keyword usage with color-coded highlights showing exactly what needs improvement to boost your overall score from low (e.g., 3.5/10) to target levels
  • Use Smart Writer AI to rephrase, expand, or summarize sections without consuming credits if you reject the output, helping you meet word count targets efficiently
  • Track target keywords and word count goals with specific metrics like readability percentages and recommended keyword inclusion visible in the right panel as you write

I use the Semrush SEO Writing Assistant when I want to create and refine an SEO article brief quickly. Create SEO Article Brief With Semrush SEO Writing Assistant is my go-to workflow for focusing on target keywords and the core optimization metrics while writing content. In this guide I explain exactly how I set it up, what to watch for, and how the tool scores and helps improve the draft.

Table of Contents

How do I open and start to Create SEO Article Brief With Semrush SEO Writing Assistant?

SEO Writing Assistant lives under Content Marketing → SEO Content → SEO Writing Assistant. As soon as you click in, any previous writing assistant task appears and you can either resume it or create a new text. You can enter a keyword to get recommendations or transfer data from other Semrush tools like Keyword Magic, Competitor Research, or an SEO Content Template. I often transfer keyword data into the document so recommendations appear automatically.

SEMrush SEO Writing Assistant showing a saved document 'how to start a web hosting business' in the list
My document list in the SEO Writing Assistant showing a saved brief.

How do I move my draft into Google Docs or WordPress while I Create SEO Article Brief With Semrush SEO Writing Assistant?

I move drafts to Google Docs because Semrush has integrations with Google Docs and the WordPress editor. That lets me edit where I prefer while keeping the SEO recommendations in sync. I also have control over basic HTML formatting inside the assistant so I can export clean content for publishing.

SEMrush SEO Writing Assistant interface showing a magnified 'Move to Google Docs' button in the top right
Click the ‘Move to Google Docs’ button to open your draft while keeping SEO suggestions in sync.

How does the assistant highlight issues when I Create SEO Article Brief With Semrush SEO Writing Assistant?

I paste or type my text into the editor. The tool highlights issues in different colors for readability, SEO, tone of voice, and originality. Hovering over a highlight reveals suggestions like rephrase, ignore, or accept. The right-hand panel provides a manual and layout options so I can learn about each recommendation as I work.

Close-up of SEMrush suggestion popup with Rephrase button shown over highlighted text
Hovering over a highlight reveals the Rephrase action — I use this popup to quickly accept or change suggestions.

What scoring and targets should I expect when I Create SEO Article Brief With Semrush SEO Writing Assistant?

The assistant gives an overall score. In my test the draft ranked 3.5 out of 10. Clicking a category shows targets — for example, readability target 64% while my text was 61%, or a words target of around 1,093 words when I had only 257. Title issues, keyword usage, and word count all appear as actionable items. I do not fix every single suggestion, but I prioritize the ones that move the score and user value the most.

SEMrush SEO Writing Assistant showing readability 61.8 with target 64.7 and words 257 of 1,093
Readability score and word-count targets shown clearly in the right panel.

How do I use keywords while I Create SEO Article Brief With Semrush SEO Writing Assistant?

I add the target keyword directly into the document. As soon as I enter the keyword, recommendation highlights change color, signaling that the assistant recognizes the usage and is updating the score. The tool tracks recommended keywords and shows which ones I have used so I can improve SEO coverage while I write.

Close-up of SEMrush SEO Writing Assistant keyword suggestions with cursor on a green keyword tag
Selecting recommended keywords from the suggestions list — I use this to add target phrases to the draft.

How does Smart Writer work when I Create SEO Article Brief With Semrush SEO Writing Assistant?

Smart Writer is available up to your plan limit. I use it to rephrase, expand, or summarize sections. When I choose expand, Smart Writer outputs a longer version that I can accept, reject, or ask to try again. Rejecting keeps the original and does not consume credit. The rephrase and summarize options save time while keeping the SEO recommendations live.

SEMrush editor with Smart Writer controls (Rephraser, Compose, Ask AI) and right-hand scoring panel visible
Smart Writer controls and tone/readability panel visible while editing the draft.

What is my workflow summary for Create SEO Article Brief With Semrush SEO Writing Assistant?

  • Open SEO Writing Assistant and transfer keyword or template data.
  • Paste or write the draft, or import from a published URL.
  • Use the highlighted suggestions for readability, SEO, tone, and originality.
  • Add target keywords and track the score improvements.
  • Use Smart Writer to rephrase, expand, or summarize as needed.
  • Export to Google Docs or WordPress when the brief is ready.

How do I import an existing post when I Create SEO Article Brief With Semrush SEO Writing Assistant?

You can import a text from a URL if you already published a post. The tool will analyze that URL, highlight issues, and provide recommendations so you can improve the existing content.

Does Smart Writer consume credits if I reject its output?

Rejecting Smart Writer output keeps your original text and does not consume credit. Accepting or generating alternatives may count against your plan limits depending on usage.

Which metrics does the assistant score when I Create SEO Article Brief With Semrush SEO Writing Assistant?

The assistant scores readability, SEO, tone of voice, and originality. Each category has targets and specific recommendations, such as word count targets, keyword inclusion, and title issues.

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Senior Digital Marketing Manager BSF, SEO Expert & Teacher

Alston Antony is a Senior Digital Marketing Manager and SEO Expert with more than 15 years of experience helping businesses turn SEO into a predictable customer acquisition system. He holds an MSc in Software Engineering (Distinction) from the University of Greenwich and is a Professional Member of the British Computer Society (MBCS). As a practicing Digital Marketing Manager at BSF, Alston applies the same SEO strategies he teaches to real businesses, validating them in the field before sharing them publicly. More than 7,000 professionals follow him through his private community. He runs a YouTube channel with over 4,000 subscribers and has taught more than 20,000 students on Udemy. Alston created the BARS SEO System, which doesn’t just teach SEO theory. He engineers SEO systems that bring customers.

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