Find Competitor SEO Links With Semrush Bulk Backlink Analysis

Last Updated Date: November 27, 2025

TLDR:

  • Use Semrush’s Bulk Backlink Analysis to compare up to 200 competitor domains/URLs at once and quickly see their backlink strength.
  • Let “auto” scope decide whether to treat each input as root domain, subdomain, or URL, and only switch manually when you need specific granularity.
  • The bulk table shows key metrics like authority score, total backlinks, referring domains, monthly visits, and link types (follow/nofollow, text/image).
  • You can click any backlink count in the bulk table to open that domain’s full backlink report and inspect individual referring pages.
  • A practical workflow is to run one bulk analysis per competitor set, sort/filter for high-authority domains with many links, then export/add them to your outreach targets.

I use Semrush to Find Competitor SEO Links With Semrush Bulk Backlink Analysis whenever I need a quick, scalable view of competitors’ backlink profiles. The bulk backlink analysis lets me bulk analyze my competitors or a list of my domains up to 200 domains or URLs at a time, which saves hours compared with checking sites one by one.

Table of Contents

First I open the link building section and choose bulk analysis. From there I paste my list — you can enter up to 200 URLs or domains. I often paste a long list of competitor domains; for one project I entered around 187 links and clicked compare. The tool then goes and finds all the details for each entry.

Semrush bulk backlink analysis input box with a list of domains and counter showing 187 of 200
Bulk analysis input box showing ~187 domains ready to compare.

What result scope should I choose: auto, root domain, subdomain, or URL?

I typically leave the scope on auto. Auto detects which scope is most suited for each URL I entered. If I need more precision I pick root domain, subdomain, or url explicitly, but auto is a fast way to let Semrush decide the right level for each target.

After the compare runs, the table displays a wide set of metrics. I can see authority score, total backlinks, the domain linked to, monthly visits, follow versus nofollow, text based links, and image based links. All those data points are surfaced under bulk backlink analysis so I get an instant snapshot of each competitor at scale.

Semrush bulk backlink analysis table highlighting Authority Score with backlinks, domains, and monthly visits columns visible
Bulk backlink table with Authority Score highlighted and key columns visible.

Typical columns I examine first:

  • Authority score — how strong the linking domain looks
  • Backlinks — total count and quick access
  • Monthly visits — traffic signal for the referring domain
  • Link type — follow, nofollow, text, or image

Drill-down is simple. Each backlink count in the table is linked back to the full backlink report within Semrush. I click the backlink count for a domain and the detailed backlink list opens up. From there I can see what the backlinks are, who the backlinks are from, and inspect each referring page.

Semrush detailed backlinks table showing source page titles, link types, anchor/target URLs and first/last seen dates
The detailed backlink list for a domain showing referring pages, link types and dates.

How can I sort or filter results once I find competitor links?

The bulk report supports sorting and filtering. I sort columns from high to low or low to high to identify the best opportunities fast. Filters let me narrow on link type or authority so I focus on pages that matter.

What practical tip do I use most often?

I run one bulk analysis per competitor set, click through domains with high authority and high backlink counts, then export or add targets to outreach. The combination of bulk visibility and one-click drill-down into individual backlink lists is what makes this workflow efficient.

Can I analyze more than 200 domains at once?

No. The bulk backlink analysis supports up to 200 domains or URLs per run, so split larger lists into batches.

Will the tool show follow and nofollow status?

Yes. The report includes follow versus nofollow breakdown along with text-based and image-based link counts.

Does auto scope always choose the best level?

Auto does a good job detecting whether root domain, subdomain, or URL is more appropriate, but you can override it if you need specific granularity.

Can I open a domain’s full backlink list from the bulk report?

Yes. Click the backlink count in the table to open that domain’s full backlink report and review individual referring pages.

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Senior Digital Marketing Manager BSF, SEO Expert & Teacher

Alston Antony is a Senior Digital Marketing Manager and SEO Expert with more than 15 years of experience helping businesses turn SEO into a predictable customer acquisition system. He holds an MSc in Software Engineering (Distinction) from the University of Greenwich and is a Professional Member of the British Computer Society (MBCS). As a practicing Digital Marketing Manager at BSF, Alston applies the same SEO strategies he teaches to real businesses, validating them in the field before sharing them publicly. More than 7,000 professionals follow him through his private community. He runs a YouTube channel with over 4,000 subscribers and has taught more than 20,000 students on Udemy. Alston created the BARS SEO System, which doesn’t just teach SEO theory. He engineers SEO systems that bring customers.

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