Ubersuggest Review & Tutorial – Affordable Lifetime Deal SEO Tool 2025

Introduction

Neil Patel’s Ubersuggest is an all-in-one SEO tool which we can use to improve SEO and marketing for our business website.

In this comprehensive blog post, I will do a detailed review of Neil Patel’s Ubersuggest based on my hands-on experience and extensive testing of every feature.

The review will cover the pros and cons of using Ubersuggest, detailed pricing analysis, feature comparisons, and alternatives to Ubersuggest such as Semrush and Ahrefs.

Whether you’re a solo entrepreneur trying to grow your blog, a small business owner looking to bring in more search traffic, or a digital marketing professional managing multiple clients, this guide will help you figure out which tool makes the most sense for your needs in 2025.

What is Ubersuggest?

Ubersuggest is a keyword research tool acquired by Neil Patel in February 2017 and transformed into an all-in-one SEO tool with AI-powered features.

First, let me give you some context about what Ubersuggest actually is and its history.

There’s a bit of interesting history here that’s important to understand.

Ubersuggest used to be only a keyword research tool, which Neil Patel acquired in February 2017. It was originally created by Neil Patel and made live on neilpatel.com as a completely free keyword research tool.

Then Neil Patel started adding more tools into the app, and it gradually evolved into the comprehensive Ubersuggest SEO tool we see today. Whenever a new feature was introduced, new versions of the app would come out like Ubersuggest 2.0, Ubersuggest 3.0, Ubersuggest 4.0, Ubersuggest 5.0, Ubersuggest 6.0, Ubersuggest 7.0, and so on.

It used to be a completely free SEO tool, so it gained a lot of popularity, and everyone started sharing it with others. This made sense because there weren’t any other tools in the market that provided all these comprehensive SEO toolkits for free under one platform.

Moving forward quickly to 2020 and beyond, Ubersuggest is now a paid SEO tool with a freemium model that offers limited free access. You can read why Neil Patel started charging money in his official announcement here.

So what exactly is Ubersuggest in 2025?

Neil Patel’s Ubersuggest is now a comprehensive SEO tool that helps with various SEO tasks such as:

• Finding keywords to target and rank in Google & other search engines with detailed search volume and SEO difficulty scores
• Generating content ideas to help you write relevant content for your audience with top-performing blog post analysis
• Fixing your website’s SEO mistakes to make it optimized for search engines through comprehensive site audits
• Finding your competitor backlinks and top-ranking keywords through advanced traffic analysis
• Tracking your Google SERP positions with historical trends and visibility metrics
• AI-powered content creation with built-in writing assistance and topic research

Now let’s dive deep into exactly how to use Ubersuggest effectively.

Free vs Pro Version: The Reality Check

As I mentioned earlier, Ubersuggest is NOT a free SEO tool anymore, despite what you might read in many outdated articles online.

On the internet, you will find a lot of articles, reviews, and videos claiming this tool to be the best free SEO tool available. That’s because it used to be fully free, and now it operates on a freemium model with significant limitations.

Most of the resources on the internet contain outdated information from when Ubersuggest was completely free.

The free Ubersuggest tool has been converted into a paid model, but there is still a free Ubersuggest plan available with very limited features and data.

If you’re thinking of using Ubersuggest for free, then you need to be aware of exactly what you get:

Without creating an account: You can do a total of 3 searches per day before access gets restricted for the day. After that, you’ll see a screen asking you to upgrade, and you can’t close it.

With a free account: There’s an option to connect your Gmail and create a free account. You can then do a total of 5 searches per day before your account gets restricted for the day.

Then you’ll be asked to wait for 24 hours or upgrade to premium to continue using the tool.

Also, for those limited 5 searches, you will only see very basic data without access to historical trends, detailed SERP analysis, or advanced filtering options.

You can see how limited the free version really is, which is why any old content on the internet claiming it’s completely free is misleading.

For the rest of this review, I’ll be using the Ubersuggest PRO account to demonstrate all the features comprehensively.

Ubersuggest Pricing – Lifetime Deal & Monthly Pricing Options

Now let’s take a detailed look at the Ubersuggest pricing model and see what you actually get for your money.

The Ubersuggest cost can be paid monthly through subscription or by purchasing the Ubersuggest lifetime deal for a one-time payment.

Here are the current monthly pricing options as I’m writing this comprehensive review:

Individual Plan ($12/month): Perfect for solo creators or small sites, offering up to 150 keyword searches per day, 125 tracked keywords, and 1,000 page scans per domain.

Business Plan ($20/month): Ideal for multiple sites or small teams, supporting up to seven websites, two users, 300 daily searches, and 150 tracked keywords per domain.

Enterprise Plan ($40/month): Designed for agencies or larger teams, accommodating 15 websites, five users, 900 daily searches, 300 tracked keywords per domain, and 10,000 page scans.

Below are their one-time pricing options, where you pay once and get access for life:

The lifetime deal is particularly attractive because you pay once and get access for life with no renewal fees, plus you’ll receive all future updates without paying extra. According to Neil Patel, this represents savings of up to 90% compared to what other premium tools like Ahrefs or Semrush charge annually.

There’s also a 7-day free trial available, so you can try everything out before committing to any paid plan.

After going through this complete guide, you’ll know whether Ubersuggest is worth it for this price point.

Ubersuggest Alternatives & Detailed Comparisons

Before diving deep into Ubersuggest’s features, let me provide some important context about how it compares to other SEO tools.

When it comes to evaluating SEO tools’ data accuracy and features, we can’t determine whether a tool is good or not without comparing it directly with its competitors in real-world scenarios.

That’s why throughout this guide, I’ve compared Ubersuggest’s data with data from its alternatives to help you make an informed decision about the right solution for your needs.

I’ll compare it with both paid alternatives and free alternatives to give you a comprehensive understanding.

These are tools that provide all or some of the same functions as Ubersuggest.

Ubersuggest vs Ahrefs

Ubersuggest and Ahrefs operate differently in their approach to SEO data. Ahrefs is significantly better in backlinks checking, competitor analysis, and ranking tracking with more comprehensive data.

Ahrefs is often considered the gold standard in the SEO industry, particularly for backlink analysis. It’s a powerhouse SEO platform with massive data depth, especially for backlinks and keywords, offering professional-grade tools and reporting.

Ubersuggest, on the other hand, wants to democratize SEO by offering easy-to-understand features at a very affordable price point. While it’s helpful for basic keyword research, in terms of advanced SEO features and data accuracy, Ahrefs is way ahead.

However, if you’re running multiple sites, managing SEO for clients, or you want to dive deeper into the data, Ahrefs is absolutely worth the investment despite its higher cost.

Ubersuggest vs Semrush

Ubersuggest and Semrush are both comprehensive SEO tools, but they have distinct differences in their feature sets and target audiences.

Ubersuggest is a more budget-friendly option that covers the SEO basics well. It provides keyword suggestions based on a seed keyword and displays search volume, CPC, monthly search volume, and SEO difficulty for each keyword.

Semrush, however, allows for more detailed information about every keyword and has significantly more in-depth features. Semrush divides keywords into four key categories: Informational, Commercial, Navigational, and Transactional. This search intent data is crucial for marketers to understand user behavior.

Semrush also includes advanced features like local SEO tools, comprehensive site auditing (able to audit between 100,000 to 1 million pages monthly compared to Ubersuggest’s 2,000 to 40,000), detailed Google Ads data, brand monitoring, social media scheduling, and content marketing tools with topic research and AI-powered SEO writing assistance.

Moz vs Ubersuggest

Moz and Ubersuggest serve different market segments with their unique approaches to SEO.

Moz primarily targets the marketing departments of organizations across various industries and can support small, medium, and large established enterprises to help streamline marketing operations with comprehensive workflow management.

Ubersuggest, in contrast, is designed for small businesses and solopreneurs who want to beat their competition at the SEO and content marketing game without needing a full-time SEO team.

Interestingly, Ubersuggest actually pulls some of its data from Moz, particularly for backlink analysis, using Moz’s link index instead of maintaining its own comprehensive database.

Throughout this guide, I’ll focus on detailed comparison data from tools such as:

• Ubersuggest vs Google Keyword Planner
• Ubersuggest vs Ahrefs
• Ubersuggest vs Semrush
• Ubersuggest vs Moz
• Ubersuggest vs Keywords Everywhere
• Ubersuggest vs AnswerThePublic
• Ubersuggest vs SpyFu
• Ubersuggest vs BrandOverflow
• Ubersuggest vs MorningScore

All the data I extract from Ubersuggest throughout this guide will be systematically compared with the above SEO tools to give you a clear picture of its strengths and limitations.

Complete Ubersuggest Features Deep Dive

Ubersuggest Dashboard Overview

The Ubersuggest dashboard is the main screen you’ll see once you sign in to your account, and it’s designed with simplicity and functionality in mind.

The interface is minimalistic and beginner-friendly, with a clean layout where everything is easy to find. If you haven’t added any of your websites as projects yet, you’ll see an empty screen with prompts to create your first project.

In my detailed video walkthrough, I demonstrated how to create a new project in Ubersuggest step by step.

However, once you have existing projects added, the dashboard becomes a powerful command center that shows you:

1. Project identification: Shows the project name and associated domain name clearly
2. Website preview: Displays a screenshot of the website for easy visual identification
3. Organic traffic metrics: Shows the estimated monthly organic traffic your site receives
4. SEO health monitoring: Displays overall site’s SEO health score, critical issues count, last crawl date, and direct link to site audit tool
5. Keyword tracking overview: Shows summary of keywords you’re monitoring for Google SERP positions with current performance
6. Backlink profile: Displays total backlinks count for the website and a visual chart showing progress over time
7. Referring domains tracking: Shows total referring domains for the website with a visual chart displaying growth or decline trends

The dashboard is also fully responsive on mobile devices, so you can check reports or keywords on the go without losing functionality.

This overview provides essential data at a glance and includes direct links to the main SEO tools inside Ubersuggest for deeper analysis.

Google SERP Position Tracking (Rank Tracker)

The Ubersuggest keyword tracking tool is essential for monitoring your SERP position on Google and understanding your SEO progress over time.

This is particularly good for monitoring your SEO progress and identifying which keywords you should focus more attention on for better results.

As I demonstrated in my video tutorial, the rank tracking system works by having “a robot coming to your Google search results page” weekly to check your positions for whatever keywords you’re trying to rank for.

From the user experience perspective, I really like how the data is presented in a clear, actionable format:

1. Project overview: Shows which project you’re viewing tracked keywords for
2. Data freshness: Displays total number of tracked keywords and when the data was last updated
3. Device targeting: You can select whether you want to see ranking data for desktop or mobile devices
4. Location and language settings: Shows from which geographic location and language you are tracking rankings
5. Date range selection: Allows you to choose the time period for calculating average values and trends
6. PDF reporting: Generate and export this screen data into a comprehensive PDF report
7. Project settings: Access options to edit project name and other configuration settings
8. Average position metrics: Shows the average ranking position of all your tracked keywords
9. Position distribution chart: Visual representation showing, on average, which positions (top 3, top 10, etc.) your keywords are ranking in
10. Visibility trend analysis: This crucial metric calculates a value based on your search volume and position – when your visibility trend value increases, your organic traffic typically increases too
11. Detailed keyword table: Comprehensive table showing all tracked keywords with individual performance metrics
12. Keyword suggestions: Option to add new keywords for tracking, with tool suggestions based on your existing keywords
13. Data export: Export all ranking data to CSV format for further analysis or reporting
14. Individual keyword tracking: Your specific tracked keywords with detailed metrics
15. Position changes: Current positions with change indicators and options to view ranking trends over time
16. Search volume data: Monthly search volume for each keyword according to Ubersuggest’s database
17. SEO Difficulty (SD): Keyword SERP difficulty score according to Ubersuggest’s algorithm
18. Ranking page identification: Shows exactly which webpage is ranking for each specific keyword
19. Device-specific rankings: Shows ranking performance for different devices such as mobile or desktop

Important Terminology Tip: In Ubersuggest, you’ll frequently see “SD” next to keywords. SD stands for Search Difficulty – it’s a numerical value Ubersuggest calculates based on their analysis of ranking competition. To find low competition keywords, you need to look for lower SD numbers (though as I’ll explain below, this value can be inaccurate in many cases).

Pro Feature Tip: In Ubersuggest SERP keyword tracking, you can track keyword positions separately for PC and mobile devices, which is crucial since Google now uses mobile-first indexing.

SERP Tracking Data Accuracy Comparison

Let me show you how Ubersuggest’s ranking data compares with real Google results and other SEO tools:

Keyword	Google (Manual Check)	Ubersuggest	BrandOverflow	SEObility
lifetime deal	12th	12th	12th	12th
pitchground	11th	12th	12th	10th
stacksocial review	11th	12th	11th	12th
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Proof of Testing Results & Rank Tracking Conclusion

Based on my testing, Ubersuggest’s rank tracking is generally accurate for position monitoring, though there can be slight variations of 1-2 positions compared to manual Google checks.

Comprehensive Keyword Research Tool

Ubersuggest’s keyword research tool is the core foundation of the software and arguably its strongest feature.

This makes sense because when Neil Patel first introduced Ubersuggest to the world, it started as a simple, fast keyword research app that gave users enough data to start writing blog posts.

Now let’s dive deep into how to use Ubersuggest for effective keyword research and examine whether Ubersuggest’s data is actually accurate compared to other tools.

Do you want to rank your website, YouTube videos, or any other web resources in search engines?

The first crucial step is to find the right keyword ideas that balance search volume with ranking difficulty.

Finding low competition keywords is absolutely essential for successful SEO, especially if you’re a smaller website trying to compete with established players.

The keyword research process in Ubersuggest is divided into two main sections:

• Keyword Overview: Shows comprehensive SERP analysis and metrics for a single keyword
• Keyword Ideas: This is the keyword finder that provides in-depth analysis and generates extensive keyword suggestions

Let’s start with the main elements inside the “Keyword Overview” tool:

1. Keyword input and location: Enter the target keyword and select your geographic location for localized results
2. Search volume: Monthly search volume for the keyword according to Ubersuggest’s database
3. SEO Difficulty (SD): Keyword difficulty score indicating how hard it would be to rank, ranging from 0-100
4. Paid Difficulty (PD): Shows Google AdWords PPC competition level for that keyword
5. Cost Per Click (CPC): Average amount Google charges per click for ads targeting this keyword
6. Competition analysis: Shows average backlinks and domain score needed for top 10 rankings (crucial for understanding competition level)
7. Search trends: Historical search trends for the keyword over one year on both mobile and desktop (excellent for identifying seasonal keywords, declining markets, and device preferences)
8. Click-through rate metrics: Critical data showing how many searchers actually click – displays organic clicks, paid clicks, and no-clicks percentages
9. Searcher demographics: Age distribution of people searching for this keyword, providing valuable audience insights

Now, let’s explore the powerful “Keyword Ideas” tool that generates comprehensive keyword suggestions:

1. Root keyword input: Enter your main keyword and select target geographic location
2. Advanced filtering options: Comprehensive filters to sort by search volume, paid difficulty, cost per click, SEO difficulty, and include/exclude specific terms
3. Keyword suggestion categories: Generate suggestions, related keywords, question-based keywords, preposition keywords, and comparison keywords
4. Data export functionality: Export all keyword suggestions to CSV for offline analysis and strategy planning
5. Quick copy feature: One-click copying of keywords to your clipboard for easy use
6. Keyword suggestions: Individual keyword recommendations with comprehensive metrics
7. Search volume data: Monthly search volume according to Ubersuggest’s algorithm
8. Cost-per-click values: AdWords CPC data for paid search planning
9. Paid Difficulty (PD): Ubersuggest’s metric for measuring Google AdWords competition intensity
10. Search Difficulty (SD): Ubersuggest’s proprietary score based on analyzing top 10 ranking sites’ SEO authority
11. SERP analysis: In-depth breakdown showing URLs currently ranking for each keyword
12. Estimated traffic: Projected monthly visits each ranking page receives for this keyword
13. Backlink analysis: Number of backlinks each ranking webpage has according to Ubersuggest
14. Domain Score (DS): Ubersuggest’s proprietary metric evaluating overall domain authority and SEO power
15. Social sharing metrics: Total social media shares across platforms like Facebook and others
16. SERP data export: Export detailed ranking analysis to CSV for competitive research

For truly successful keyword research, finding low competition keywords is absolutely critical. Let me show you exactly how Ubersuggest’s keyword data compares with other industry-leading SEO tools.

For this comprehensive testing, I analyzed several crucial factors essential for ranking success:

• Search volume accuracy: To properly qualify keyword opportunities
• SEO difficulty precision: To accurately rate keyword competitiveness (absolutely critical for success)
• Cost per click data: To measure commercial keyword value and monetization potential
• Keyword suggestion volume: Total generated keyword suggestions per root keyword

For this comprehensive analysis, I tested three different types of keywords targeting the United States:

• “cloud computing” – A broad two-word keyword in the competitive digital technology niche
• “weight loss workout” – A high-volume keyword in the highly competitive health and fitness industry
• “polar backup review” – A specific long-tail keyword with lower competition that I currently rank for

Let’s examine detailed keyword research data comparisons with Google Keyword Planner, Semrush, Ahrefs, Moz, BrandOverflow, SerpStat, MorningScore, and GetKeywords:

Search Volume Data Comparison

Keyword	Ubersuggest	Google KWP	Semrush	Ahrefs	Moz	BrandOverflow	Serpstat	MorningScore	GetKeywords
cloud computing	33,100	10k-100k	33,100	67,000	30,300	33,000	33,000	27,100	37,700
weight loss workout	27,100	10k-100k	27,100	1,400	850	33,100	27,100	27,100	28,000
polar backup review	480	100-1k	390	400	850	210	N/A	390	80
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SEO Difficulty Score Comparison (Critical Analysis)

Keyword	Ubersuggest	GetKeywords	Semrush	Ahrefs	Moz	Serpstat	MorningScore	BrandOverflow	Google
cloud computing	43	82	87	86	73	61	Very High	N/A	N/A
weight loss workout	29	82	92	45	61	47	Very High	N/A	N/A
polar backup review	19	60	72	4	36	N/A	Medium	N/A	N/A
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AdWords Cost-Per-Click (CPC) Comparison

Keyword	Ubersuggest	Google	GetKeywords	Semrush	Ahrefs	Serpstat	MorningScore	BrandOverflow	Moz
cloud computing	$29.45	$20.88	$14.31	$11.04	$45.00	$21.57	$22	$12.01	N/A
weight loss workout	$1.79	$1.87	$1.87	$1.07	$3.00	$1.80	$2.10	$2.1	N/A
polar backup review	$1.64	$5.58	$3.54	$12.85	$1.20	N/A	$4.20	$12.01	N/A
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Keyword Suggestion Volume Comparison

Keyword	Ubersuggest	Google	Semrush	Ahrefs	Serpstat	MorningScore	Moz	BrandOverflow	GetKeywords
cloud computing	38,504	716	68,800	38,741	56,047	1,116	1,000	N/A	N/A
weight loss workout	2,418	1,577	14,246	11,853	9,236	198	1,000	N/A	N/A
polar backup review	10	0	1515	1,381	N/A	110	1000	N/A	N/A
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Keyword Research Analysis & Final Verdict

After extensive testing and comparison, here’s my honest assessment of Ubersuggest’s keyword research capabilities:

What I genuinely liked about Ubersuggest keyword research:

• Incredibly user-friendly interface that’s perfect for beginners – clean layout where everything is easy to find
• City and country-level search targeting for localized SEO campaigns
• Logically categorized keyword suggestions including related terms, questions, prepositions, and comparisons
• Substantial volume of keyword suggestions – generating thousands of ideas per root keyword
• Comprehensive filtering system to quickly navigate through large keyword suggestion lists
• Easy data export – export suggestions and SERP data to CSV for offline analysis
• Generally accurate search volume and PPC values that align well with Google’s data and other premium tools

Critical limitations I discovered during testing:

• No global search volume option – you must specify individual countries rather than seeing worldwide data
• Significantly inaccurate SEO difficulty scores – often shows competitive keywords as “easy,” which can mislead your strategy
• Unreliable backlinks data for ranking pages – substantially underreports the actual link profiles
• No featured snippet consideration in SERP ranking analysis, missing a crucial ranking factor
• Limited search intent data – lacks the detailed intent categorization (informational, commercial, navigational, transactional) found in premium tools

Bottom Line: Ubersuggest excels as a beginner-friendly keyword discovery tool with solid search volume data, but the inaccurate difficulty scores and limited competitive analysis make it challenging to rely on for advanced SEO strategies.

Content Ideas: Finding Your Next Viral Topics

The Ubersuggest Content Ideas tool is a powerful feature that can transform your content marketing strategy by showing you exactly what’s working in your niche.

You can leverage this tool for multiple strategic purposes:

• Generate content ideas on what topics to write about based on proven performance
• Understand your audience interests by analyzing what content gets the most engagement
• Find content that gets shared most on social media platforms for viral potential
• Identify your direct competitors and analyze their content strategy
• Discover additional keyword opportunities hidden in successful content
• Learn how to write converting titles by analyzing top-performing headlines
• Find backlink opportunities by identifying content that naturally attracts links

Pro Strategy Tip: Use the advanced filtering options to sort content ideas by Facebook shares, Pinterest shares, and include/exclude specific keywords to find exactly the type of content that resonates with your target audience.

Let’s examine the main elements of the “Content Ideas” tool interface:

1. Keyword and location input: Enter your target keyword and select geographic location for localized content insights
2. Advanced filtering system: Comprehensive filters to sort content by social shares, engagement metrics, and keyword inclusion/exclusion
3. Article titles analysis: Shows successful article titles that you can use as inspiration for your own content
4. Estimated traffic data: Displays projected monthly organic visits each piece of content receives
5. Backlink analysis: Shows the number of backlinks each piece of content has attracted naturally
6. Social sharing metrics: Displays total social media shares across major platforms
7. Data export functionality: Export all content analysis data for offline strategic planning
8. Quick copy feature: Copy content lists to clipboard for easy reference and planning

The Content Ideas tool essentially shows you top-performing blog posts for any keyword and gives you a sense of what’s popular in your niche, helping you create content that has a higher probability of success.

Traffic Analyzer: Deep Competitive Intelligence

The Traffic Analyzer is Ubersuggest’s comprehensive competitive analysis suite, divided into three powerful sections that provide essential insights for competitor research.

This multifaceted tool includes:

• Overview dashboard with key domain metrics and performance indicators
• Top pages analysis showing highest-traffic content on any domain
• Keywords breakdown revealing which terms drive the most search traffic

This tool is invaluable for competitor SEO analysis, allowing you to:

• Find top-ranking pages in Google for your competitors
• Identify keywords bringing the most search engine traffic to competitor websites
• Analyze competitor content strategies and identify gaps in your own approach
• Discover new keyword opportunities based on competitor success

Traffic Analyzer Overview Dashboard

The overview section provides a comprehensive off-page SEO analysis snapshot for any website, essentially functioning as the organic research section similar to what you’d find in Semrush.

Here are the main elements inside the Traffic Analyzer Overview tool:

1. Organic keywords count: Shows total number of organic keywords the website ranks for according to Ubersuggest’s database
2. Monthly organic traffic: Displays estimated monthly organic visitors the website receives from search engines
3. Domain Score (DS): Ubersuggest’s proprietary metric evaluating overall SEO authority and website power
4. Backlinks analysis: Shows comprehensive count of backlinks pointing to the website
5. Traffic trend visualization: Monthly traffic chart showing growth or decline patterns throughout the year
6. SEO keywords position distribution: Visual representation of keyword rankings across different SERP positions
7. Top pages preview: Quick snapshot of highest-performing content from the Top Pages analysis
8. Top keywords preview: Summary of most valuable keywords from the Keywords analysis section

Additionally, you can connect your Google Search Console account to pull real search data directly into Ubersuggest, providing more accurate insights for your own websites.

Traffic Analyzer Data Accuracy Comparison

Let me show you how Ubersuggest’s traffic analysis data compares with premium tools like Semrush, Ahrefs, Moz, SerpStat, and MorningScore:

Backlinks Count Comparison Analysis

URL	Ubersuggest	Semrush	Ahrefs	Serpstat	Moz
neilpatel.com/ how-to-start-a-blog	392	90	5,570	N/A	1,300
saaspirate.com	2,365	3,029	20,200	677	1700
neilpatel.com	3.1M	5.3M	2.91M	370,800	3.4M
alstonantony.com	595	1680	741	37	2,000
firstpost.com	17.7M	24.3M	37.1M	1.4M	12.6M
webmd.com	53.75M	71.88M	137M	N/A	143.6M
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Organic Traffic Estimation Comparison

URL	Ubersuggest	Semrush	Ahrefs
neilpatel.com/ how-to-start-a-blog	103,542	13,500	28,500
saaspirate.com	3,441	565	700
neilpatel.com	3.2M	802.1K	2.6M
alstonantony.com	7	2	0
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Traffic Analyzer Overview Assessment

Based on my comprehensive testing of the Traffic Analyzer overview, here are my findings:

Positive aspects I appreciated:

• Beginner-friendly data presentation that makes complex SEO metrics easy to understand
• Comprehensive fundamental data covering all essential metrics needed for off-page SEO analysis
• Historical trend analysis showing visitor trends for the entire year instead of just current month data

Significant limitations I discovered:

• Technical reliability issues – sometimes the tool gets stuck on loading screens, requiring browser restart
• Inflated traffic estimates – Ubersuggest tends to overestimate organic keyword counts and monthly traffic compared to actual performance
• Incomplete backlinks database – significantly underreports backlinks compared to industry-leading tools, affecting domain score accuracy

Traffic Analyzer: Top Pages Analysis

This section reveals the highest-performing webpages for any website in search engines, providing crucial competitive intelligence for content strategy.

Let’s examine the main elements of this powerful analysis tool:

1. Domain and location input: Enter target website domain and select geographic location for analysis
2. Country-specific data: Choose which country’s SERP data you want to analyze for localized insights
3. Page title and URL analysis: Complete webpage titles and URLs for easy identification and reference
4. Estimated traffic metrics: Projected monthly organic visitors each page receives from search engines
5. Backlinks count: Number of backlinks pointing to each individual webpage
6. Social sharing analysis: Total social media shares each webpage has received across platforms
7. Data export capability: Export comprehensive page analysis to CSV for offline strategy development
8. Quick copy functionality: Copy page data to clipboard for immediate use in planning

Top Pages Analysis: My Assessment

After extensive testing of the top pages analysis feature:

Strengths of the top pages tool:

• Substantial data coverage for most entered websites with comprehensive page listings
• International flexibility showing different keyword sets and page performance for various countries
• Complete page intelligence displaying titles, URLs, traffic estimates, backlinks, and social engagement

Notable limitations I encountered:

• Limited data depth compared to premium SEO tools with more comprehensive databases
• Inflated traffic estimates that don’t align with actual website performance in many cases
• Inaccurate backlinks reporting significantly underreporting actual link profiles of analyzed pages

Traffic Analyzer: Top Keywords Deep Dive

This section reveals the organic ranking keywords and their comprehensive statistics on Google, showing you exactly what terms drive traffic to any website.

Here’s a detailed breakdown of the Traffic Analyzer Top Keywords tool interface:

1. Domain and country selection: Enter target website and choose geographic location for analysis
2. Regional data switching: Select which country’s keyword performance data to analyze
3. Exact keyword identification: Specific search terms the website ranks for
4. Monthly search volume: Search demand for each keyword according to Ubersuggest’s database
5. Current ranking position: Exact SERP position the website holds for each keyword
6. Estimated organic traffic: Projected monthly visitors received from each specific keyword
7. Search difficulty analysis: SEO competition level for each keyword according to Ubersuggest’s algorithm
8. Data export functionality: Export keyword analysis to CSV for strategic planning
9. Quick copy feature: Copy keyword data to clipboard for immediate use
10. Competition intelligence: Average backlinks count and domain score for top-ranking pages
11. SERP URL analysis: Specific webpage URLs ranking for each keyword
12. Page traffic estimates: Projected monthly visits for individual ranking pages
13. Page backlinks count: Number of backlinks pointing to each ranking webpage
14. Domain Score (DS): Ubersuggest’s SEO authority metric for ranking domains
15. Social engagement metrics: Social media shares for each ranking webpage
16. SERP data export: Export detailed ranking analysis to CSV for competitive research

Top Keywords Analysis: Final Evaluation

After thorough testing of the top keywords analysis functionality:

Excellent features I discovered:

• Extensive keyword database showing substantial keyword lists with volume and current position data
• International keyword analysis providing different keyword data for various countries and regions
• Comprehensive SERP intelligence displaying organic ranking data with detailed metrics for each result
• Flexible data management with options to export data to CSV or copy to clipboard for planning

Critical accuracy issues I identified:

• Unreliable SEO difficulty values – most SD scores don’t accurately reflect true keyword competitiveness
• Inaccurate backlinks intelligence – the average backlink count shown in SERP data is frequently wrong
• Individual page backlinks errors – webpage-level backlink counts are significantly inaccurate in most analyzed cases

SEO Analyzer: Site Audit & Backlinks Analysis

Neil Patel’s SEO analyzer consists of two crucial components that form the foundation of technical SEO and off-page optimization analysis:

• Site Audit: A comprehensive technical SEO tool that identifies on-page and technical SEO errors while providing actionable recommendations for fixes
• Backlinks Analysis: Detailed backlink profile examination showing all links created for a website with quality metrics

Comprehensive Site Audit Analysis

The Ubersuggest SEO audit will thoroughly analyze your website and provide customized results according to your specific site issues and optimization opportunities.

By systematically fixing these identified errors, you can significantly improve your website’s optimization for search engines and user experience.

However, it’s important to note that Ubersuggest’s site audit tool is more straightforward compared to premium alternatives, scanning fewer pages and providing less technical depth than industry-leading tools.

Let’s examine the comprehensive website analysis provided by Ubersuggest:

1. Overall SEO health score: Comprehensive score after evaluating multiple technical SEO factors and on-page elements
2. Organic monthly traffic: Estimated monthly organic visitors your website receives from search engines
3. Organic keywords count: Total number of keywords your website currently ranks for
4. Total backlinks analysis: Complete count of backlinks pointing to your website
5. Crawled pages breakdown: Shows number of crawled pages categorized by status – broken, issues, blocked, redirects, and healthy pages
6. Critical SEO issues: High-priority problems that significantly impact SEO performance with direct link to detailed analysis
7. SEO warnings: Medium-priority issues that should be addressed for optimal performance
8. SEO recommendations: Suggestions for further optimization opportunities and best practices
9. Desktop speed analysis: Page loading performance metrics for desktop users
10. Mobile speed analysis: Page loading performance specifically for mobile devices (crucial for mobile-first indexing)
11. Issues overview dashboard: Summary data for all identified SEO problems across your website
12. Detailed issues access: Direct links to view comprehensive lists of all SEO issues requiring attention

The site audit analyzes numerous SEO factors, including:

• Missing or improperly configured sitemap.xml files
• Pages with duplicate meta descriptions that could confuse search engines
• Pages with duplicate title tags affecting search result presentation
• Pages without H1 headings missing crucial content structure
• Pages with no meta descriptions reducing SERP click-through rates
• Pages returning 4XX status codes indicating broken links or access issues
• Pages with poorly formatted URLs that aren’t SEO-friendly
• Pages with excessively long title tags that get truncated in search results
• SSL certificate issues affecting security and rankings
• Pages with insufficient word count that may lack content depth
• Pages blocked by meta robots tags or X-Robots-Tag HTTP headers
• Pages using outdated Flash technology
• Pages with slow loading times affecting user experience and rankings
• Pages with multiple title tags creating confusion
• Pages completely missing title tags
• Pages with disabled gzip or deflate compression reducing loading speed
• Pages with duplicate meta description tags
• Pages with excessively long URLs that may be truncated or difficult to share
• SSL certificates approaching expiration dates
• Pages without declared doctype affecting browser rendering
• Pages without declared character encoding causing display issues
• Pages with temporary redirects instead of permanent ones

Rather than comparing on-page audit capabilities extensively (since results vary significantly by website and timing), I’ll reference some of my favorite complementary SEO tools for technical website analysis:

• MorningScore – For comprehensive SEO monitoring and reporting
• Screaming Frog – For detailed technical crawling and analysis
• SurferSEO – For content optimization and on-page analysis
• Ahrefs Site Audit – For professional-grade technical analysis

Site Audit Assessment & Conclusion

After extensively testing Ubersuggest’s site audit functionality:

Positive aspects I appreciated:

• Exceptionally beginner-friendly interface with clear explanations and actionable recommendations
• Comprehensive reporting with detailed overview and step-by-step explanations for each issue
• Logical organization with direct linking to relevant sections for different types of issues

Significant limitations I encountered:

• False problem identification – incorrectly flagged issues like missing sitemaps when they existed, and reported 404 errors for JSON URLs
• Inaccurate speed data – loading time measurements don’t align with actual performance testing most of the time
• No PDF report generation – missing professional reporting capabilities found in other tools

Comprehensive Backlinks Audit & Analysis

• This powerful tool provides complete off-page SEO analysis for any website you analyze
• Specifically focuses on comprehensive backlink data and link profile analysis
• Excellent for finding competitor backlinks and tracking your website’s link-building progress
• Includes backlink gap analysis to identify competitor links you’re missing

However, it’s important to note that Ubersuggest uses Moz’s link index instead of maintaining its own comprehensive database, and as I mentioned in my testing, “all of these tools have lackluster data because they’re third parties” dealing with filtered or incomplete crawler data.

Let’s examine the main elements of the backlinks analysis interface:

1. Domain SEO score: Overall SEO authority rating according to Ubersuggest’s algorithm
2. Total backlinks count: Complete number of backlinks pointing to the analyzed URL
3. Referring domains analysis: Number of unique domains linking to the target URL
4. Monthly organic traffic: Estimated search engine traffic received monthly
5. Link growth visualization: Historical chart showing backlinks and referring domains growth over time
6. Backlink velocity tracking: Shows new backlinks gained and lost backlinks over time (crucial for natural link-building patterns)
7. Advanced filtering options: Comprehensive filters to sort backlinks by various criteria and quality metrics
8. Data export functionality: Export complete backlink analysis to CSV for offline analysis
9. Link details analysis: Shows page titles, backlink URLs, and target landing pages
10. Domain authority metrics: SEO score for each linking domain
11. Page authority scoring: SEO score for each specific linking page
12. Link type classification: Identifies dofollow vs nofollow link types
13. Anchor text analysis: Shows exact anchor text used in each backlink
14. Discovery timeline: First seen date when each backlink was initially identified
15. Link freshness tracking: Last seen date showing when backlinks were last confirmed as active

Important Note on Backlink Velocity: As I emphasized in my detailed analysis, “backlink velocity is really important for your growth, so you need to make sure that you have gradual growth when it comes to link building, no big spikes and no loss of lots of links.” This makes the velocity tracking feature particularly valuable for maintaining natural link patterns.

Backlinks Audit Assessment & Final Verdict

Based on my comprehensive testing of Ubersuggest’s backlinks audit capabilities:

Valuable features I discovered:

• Complete backlink intelligence showing most essential data required for analyzing link profiles
• User-friendly data presentation in an intuitive format that’s easy to understand for beginners
• Backlink gap analysis functionality to identify competitor links missing from your profile

Critical limitations affecting usability:

• Significantly limited database – results show substantially fewer backlinks compared to industry-leading SEO tools
• Incomplete historical data – you can see counts but can’t drill down into specific lost or new links over time
• Third-party data dependency – relying on Moz’s database instead of independent crawling may include spam links and filtered results

Ubersuggest Chrome Extension: SEO Data Everywhere

Neil Patel’s Ubersuggest Chrome extension plugin is genuinely an excellent addon for any digital marketer or SEO professional working in their browser.

This is essentially a browser extension that adds substantial SEO data directly into your search experience, providing instant keyword intelligence without leaving your current workflow.

The Ubersuggest plugin can be easily installed in your Chrome browser and immediately begins enhancing your search experience.

It displays crucial metrics including monthly searches, cost-per-click values, SEO difficulty scores, backlink counts, and other essential SEO factors directly in your browser.

This overlay functionality works across multiple platforms, showing valuable data on Google, Amazon, and YouTube search results.

In the convenient sidebar, you’ll discover keyword suggestions along with their search volume data and traffic trends, making it easy to identify opportunities without switching between tools.

When you click “View More” or click on specific links, the extension redirects you back to the main Ubersuggest platform.

To access in-depth results and advanced features, you’ll be prompted to sign up for Ubersuggest premium plans.

If you’re already a Ubersuggest user, especially with a premium subscription, I highly recommend keeping this plugin active as it significantly streamlines your SEO workflow.

Currently, the extension officially supports the Chrome web browser, though it may work with other Chromium-based browsers.

Pro Usage Tip: You can also try installing this addon on any Chromium-based browser (like Edge, Brave, or Opera), and it will likely work with them as well due to shared extension architecture.

Help & Academy: Learning Resources

What I like to call the “Ubersuggest Academy” is their comprehensive help section that provides educational resources and support.

Knowledge Base & Documentation

The knowledge base contains several helpful articles explaining various metrics, methodologies, and step-by-step tutorials for using different features.

While the current documentation covers basic functionality, I would prefer the guides to be more detailed and comprehensive, covering all essential features with practical use cases and advanced strategies.

Coaching & Video Resources

This section contains several recorded coaching calls where Neil Patel discusses Ubersuggest functionality and digital marketing strategies in general.

These resources are particularly useful for beginners entering the SEO world. While I didn’t find them completely focused on tool-specific use cases (they cover broader digital marketing concepts), from a beginner’s perspective, this educational approach is very valuable for understanding SEO fundamentals.

Customer Support Experience

The support system allows you to submit questions and get help with specific issues you encounter.

I tested their support team with several SEO-oriented questions and consistently received detailed responses within 24 hours.

I’m genuinely happy with the responsiveness and quality of their customer support team.

Frequently Asked Questions

What is Ubersuggest?

Ubersuggest is a keyword research tool that Neil Patel acquired in February 2017 and transformed into a comprehensive all-in-one SEO tool with AI-powered features.

It operates on a freemium model where they offer limited free access, affordable monthly pricing, and lifetime deal options for unlimited access.

Is Ubersuggest completely free to use?

No, Ubersuggest is not completely free anymore. It used to be a fully free SEO tool where Neil Patel mentioned it would remain free forever.

However, it later transitioned to a freemium model with very limited free access (3-5 searches per day) and comprehensive paid plans for unlimited usage.

How much does Ubersuggest PRO cost?

Ubersuggest PRO offers two pricing structures:

• Lifetime Deal: Starting at $120 for individual use (3 websites) up to $400 for agency plans (15 websites)
• Monthly Subscription: Starting at $12/month for individual plans up to $40/month for enterprise plans

The lifetime deal represents significant savings of up to 90% compared to annual costs of premium alternatives like Ahrefs or Semrush.

How accurate is Ubersuggest’s SEO data?

Data accuracy is crucial for SEO success. You need accurate search difficulty for finding low competition keywords and comprehensive backlink data for proper competitive analysis.

Based on my extensive testing, I found that Ubersuggest provides accurate data for search volume, CPC values, keyword suggestions, and on-page analysis most of the time. However, critical metrics like Domain Score, SEO difficulty scores, and backlink counts are frequently inaccurate compared to industry standards.

As one expert noted in my research, “none of these difficulty scores actually mean anything in SEO for the most part” and “seems like this is probably overestimating some of its metrics.”

Who should use Ubersuggest?

Ubersuggest performs multiple SEO functions, making it a decent all-in-one SEO solution, but it’s not suitable for everyone based on my analysis.

I would recommend this tool for:

• SEO beginners who need an easy-to-understand interface with helpful guidance
• Solo entrepreneurs and small business owners managing one or two websites
• Budget-conscious marketers who want basic SEO functionality at an affordable price
• Small teams where SEO isn’t the primary marketing focus but still needs attention

I would NOT recommend Ubersuggest if:

• SEO is your primary marketing strategy requiring accurate difficulty scores
• You’re running larger campaigns needing detailed competitive analysis
• You require comprehensive backlink intelligence for link-building strategies
• You’re managing multiple client accounts needing professional-grade reporting

What are the best Ubersuggest alternatives?

There are numerous alternatives to Ubersuggest, each with different strengths:

• Premium alternatives: Semrush, Ahrefs, Moz Pro, MorningScore, BrandOverflow
• Budget alternatives: GetKeywords, KeywordTool.io, AnswerThePublic, KWFinder
• Free alternatives: Google Keyword Planner, Google Search Console, Bing Webmaster Tools

To see detailed data comparisons between Ubersuggest and these alternatives, refer to the comprehensive comparison tables throughout this guide.

Ubersuggest Pros & Cons: The Complete Analysis

Throughout this comprehensive guide, we’ve discussed the advantages and disadvantages of Ubersuggest based on hands-on testing and real-world usage.

Let me summarize the main benefits and limitations to help you make an informed decision:

Major Advantages of Ubersuggest

• Exceptionally beginner-friendly tool with an intuitive interface that makes SEO accessible to newcomers
• Comprehensive educational resources providing tooltips, guides, and explanations for every aspect of the tool
• Complete SEO functionality offering most functions required for a full SEO campaign under one platform
• Highly affordable pricing with both monthly subscriptions and lifetime deal options
• Neil Patel’s credibility backed by a well-known and respected digital marketer
• Fully mobile-responsive platform working seamlessly across all device types
• Google Search Console integration connecting your verified website data directly into the platform
• International targeting capabilities allowing country and city-level analysis and targeting
• Responsive customer support providing helpful assistance within 24 hours
• Clean UI and helpful recommendations making it easy to navigate and take action
• AI-powered content generation with built-in writing tools for content creation
• Chrome extension functionality providing SEO data directly in search results

Critical Limitations & Concerns

• Privacy concerns – Google Search Console integration allows Ubersuggest to view all your verified website data
• Technical reliability issues – occasionally gets stuck on loading screens, requiring browser refresh or restart
• Misleading “free” positioning – despite claims online, the free plan offers very limited functionality (3-5 searches/day)
• Significantly inaccurate core metrics – keyword difficulty, backlink counts, and referring domains are frequently wrong compared to industry leaders (Ahrefs, Semrush, Moz)
• Limited advanced functionality – missing features like keyword gap analysis, lost backlink tracking, comprehensive competitor analysis, and advanced reporting
• Overestimated traffic data – tends to inflate search volumes and traffic estimates beyond realistic levels
• Incomplete backlinks database – shows only 10%-50% of actual backlinks compared to comprehensive tools
• Third-party data dependency – relies on other providers’ data (like Moz) rather than maintaining independent databases
• Limited audit depth – site audits scan fewer pages (2,000-40,000) compared to premium tools (100,000-1,000,000 pages)
• No search intent data – lacks detailed intent categorization (informational, commercial, navigational, transactional) found in advanced tools
• Restrictive for experienced SEOs – may feel limiting for professionals requiring comprehensive data and advanced features

Final Conclusion & Recommendations

So is Ubersuggest worth it? Here’s my honest answer: It depends on your specific needs and SEO experience level.

Ubersuggest is an excellent tool for SEO beginners and those looking for an affordable, all-in-one SEO solution on a budget, especially through their lifetime deal pricing.

If you’re new to SEO or don’t need super advanced tools, Ubersuggest is a great starting point that delivers real value. It’s incredibly easy to use, and the price is hard to beat. You’ll be able to find keywords, track progress, fix issues, and grow your site, all without needing a full-time SEO team.

However, if you’re running bigger campaigns, need more detailed reports, or want deeper competitive intelligence and backlink data, you’ll probably feel limited at some point. It’s not perfect, but for a lot of people, it’s good enough to get started and see meaningful results.

If you plan to use Ubersuggest for free, then I strongly advise you to look into alternatives because the free plan is extremely limited and won’t provide the data depth needed for effective SEO.

My specific recommendations based on different user types:

✅ Choose Ubersuggest if you are:

• A complete SEO beginner looking for an easy-to-understand platform
• A solo entrepreneur or small business owner managing 1-3 websites
• Working with a limited budget and want the lifetime deal value
• Looking for basic keyword research, content ideas, and site audit functionality
• Someone who values simplicity over advanced features

❌ Choose alternatives if you are:

• A professional SEO or agency requiring accurate competitive intelligence
• Managing large-scale SEO campaigns with multiple client websites
• Focused heavily on link-building strategies requiring comprehensive backlink data
• Need advanced features like keyword gap analysis, broken backlink opportunities, and detailed SERP analysis
• Require professional-grade reporting and white-label capabilities

The main limitations that I hope will improve in future updates are:

• Inaccurate keyword difficulty values that mistakenly show competitive keywords as easy to rank for
• Incomplete backlinks detection showing only 10%-50% of actual backlinks in my research
• Limited advanced functionality compared to enterprise-level SEO platforms

I genuinely hope these data accuracy issues will improve in the future to make Ubersuggest a truly solid all-in-one SEO tool where you don’t need anything else except Ubersuggest for your SEO needs.

Getting started with Ubersuggest:

• Start with the 7-day free trial to explore all features before committing
• Consider the lifetime deal if you hate subscriptions – pay once and get access for life with all future updates
• Install the Chrome extension to get keyword data directly in Google search results
• Take advantage of the AI writing tool integration with 10,000 words per month for content generation

Remember, as one expert wisely noted in my research: “SEO isn’t magic. It’s consistency. The best tool is the one you open, apply and learn from every day.”

I hope this comprehensive guide, review, and comparison has been incredibly useful for your decision-making process. If you found this analysis helpful, please share it with your friends and colleagues who might benefit from this detailed Ubersuggest evaluation.

Whether you choose Ubersuggest or decide to explore other alternatives, the most important thing is to start taking action on your SEO strategy consistently and learn from the data you collect along the way.