Yandex Webmaster

What is it?

Yandex Webmaster is a free service provided by Yandex, designed to assist website owners and digital marketers to oversee their site's performance in Yandex search results. It offers various tools and insights to help improve a website's visibility and ranking on the platform.

Yandex Webmaster Features

This tool provides a broad spectrum of features to help you monitor and boost your website's presence within the Yandex search ecosystem. It allows for in-depth analysis and essential adjustments for optimal performance.

Site Indexation Analysis

Yandex Webmaster allows you to examine how well your website is indexed by the search engine, presenting details on the number of pages indexed and identifying any indexing errors that may hinder its presence. It gives details into how well Yandex crawler is accessing your web pages.

Search Query Data

With this capability, you can learn about the precise search terms that bring users to your site. This important information helps you understand what users are looking for and allows you to enhance your SEO efforts accordingly for better targeting.

Link Analysis

The tool provides comprehensive link analysis, demonstrating both internal and external links to your website. Examining these can help determine the impact of your linking structure and the authority that your site holds.

Mobile Optimization Check

Yandex Webmaster also checks your website's responsiveness for mobile platforms, identifying any issues that could cause bad user experience on mobile devices. This ensures a better experience for your mobile visitors.

Turbo Pages Implementation

If you use Yandex Turbo Pages, which are lightweight versions of your website, this tool shows you how well those pages perform and lets you examine the user's experience with them, which is needed to make any fixes or modifications.

Yandex Webmaster FAQ

How do I verify my website with Yandex Webmaster?

To verify your site, you'll need to add a verification record, either via a meta tag, an HTML file or a DNS record, which can be added to your site and then Yandex Webmaster will do its checking and verify the ownership.

How can I see search query data for my site?

Under the 'Search Queries' section of Yandex Webmaster, you can see a detailed report which includes all the keywords that have been used to find your site and it also displays the amount of traffic that each keyword brings.

What do I do if my site is not indexed correctly?

If your website is not being indexed effectively, use the "Site Indexation" functionality in the tools to determine the source of the problem, and it also allows you to resubmit a new site map, or fix the issues related to crawler access.

Can Yandex Webmaster help with Mobile issues?

Indeed, Yandex Webmaster includes mobile analysis tools which can flag any mobile usability issues and give solutions, this function helps ensure your site is accessible and user friendly for your mobile customers.

Conclusion

Yandex Webmaster is a very useful tool, especially for individuals and business owners who want to see how well their web site is performing in Yandex's search engine. It helps to find indexing problems, gives great insights into search queries, and checks mobile performance. This is the best set of tools to understand and improve your site's presence in Yandex. However, this tool is more focused for websites that want to rank high within Yandex and therefore may not give insights for other search engine visibility.