Category
SEO
37 guides and free tools grouped by task, and 6 case studies published with their Search Console and Bing exports. The tools run in the browser with no signup.
SEO strategy
Where to put the effort across Google, AI search and social search.
- What Is SEO? A Simple Explanation for Beginners
What is SEO? Search engine optimisation explained with a 100-floor shopping mall: how it helps target customers find your page before they go elsewhere.
- Advantages of SEO: 5 Benefits for Your Business
The advantages of SEO for a business: being found by targeted customers, traffic with no per-click cost, a better site, brand trust and long-term growth.
- Disadvantages of SEO: 5 Risks to Know Before You Start
The disadvantages of SEO before you invest or hire: it is slow, nobody can guarantee rankings, competitors are ahead and bad advice can set you back.
- SEO Challenges: 5 Problems and How to Handle Each
The five SEO challenges every business runs into: slow results, no guarantees, established competitors, bad advice and effort, and what I do about each.
- Future-Proof SEO Strategy: Google, AI Search and Social
How I build a future-proof SEO strategy: Google as the foundation, content AI search can use, and social search where your customers look for a business.
- How Social Media Search Engines Work for SEO
How social media search engines work: posts and videos instead of links, fresh content and engagement, discovery intent, and making a business findable.
Indexing, penalties and technical checks
When a page is not in Google, or drops out of it.
- How Search Engines Work: Crawling, Indexing and Ranking
How search engines work in three stages: crawling finds pages, indexing organises them, ranking orders them by intent, and the SEO question to ask at each.
- Blogger Not Indexing in Google? Here Is How to Fix It (2026)
Your Blogger site not indexing in Google for months? Learn how to fix redirect errors, m=1 issues, and Search Console problems step by step. Tested solutions inside.
- How do I check Google algorithm penalty? Free tool
How do I check Google algorithm penalty? Pick the month your traffic fell and see every confirmed Google update from that window. Free, no signup.
- Google Algorithm Updates in SEO: Why Rankings Change
What Google algorithm updates are, why Google makes them, how they can lift or sink rankings, and what I check before reacting when a keyword drops.
- Google Penalty Recovery: How I Lost Almost All My Traffic
My live Google penalty recovery case study: two sharp traffic drops near core updates, the mistakes behind them and every fix so far, with real GSC data.
- What Is the Google Rich Results Test?
The Rich Results Test reports eligibility, not validity, not display, not ranking. Google's own docs say a pass guarantees nothing. Here is the gap.
- Semrush SEO Audit: How I Find and Fix Site Issues
How I run a Semrush SEO audit: Site Audit settings, which issues to fix first, On Page SEO Checker ideas for each page, and log files for bot activity.
Keyword research
Finding the queries, then getting the list into the shape the next tool needs.
- 40+ ChatGPT Prompts for SEO Keyword Research (Copy-Paste Ready)
Copy-paste 40+ ChatGPT prompts for SEO keyword research. Organized by task: idea generation, intent filtering, clustering, competitor analysis, and more.
- Google Keyword Planner for SEO: Free Ideas From Google
How I use Google Keyword Planner for SEO: set the city, read the search ranges, ignore the Ads competition label, and pull ideas from a competitor's site.
- Semrush Keyword Research: How I Find Keywords I Can Rank For
How I do Semrush keyword research: Keyword Magic Tool filters, Keyword Overview checks, Keyword Manager clusters, then tracking rankings after publishing.
- How to Find Low Competition Keywords With Reddit and Semrush
How to find low competition keywords: run Reddit in Semrush, filter for very easy difficulty, informational intent and long phrases, then find a niche.
- Semrush Competitor Analysis: Find Their Keywords and Links
How I do Semrush competitor analysis with five tools: Domain Overview, Traffic Analytics, Organic Research, Keyword Gap and Backlink Gap, and what to skip.
- Semrush Advertising Research: How I Research PPC Ads
How I use Semrush Advertising Research, Ads History, PLA Research and the PPC Keyword Tool to study competitors' paid keywords and ads, then plan my own.
- Convert SEO Keyword List to Comma Separated Keywords List Free tool
Convert SEO keyword list to comma separated keywords list in one paste. Drop a column from Excel, Ahrefs or Search Console in, get a joined line out.
- How to Convert SEO List to SEO Spintax Free tool
How to convert SEO list to SEO spintax in one paste: keyword list in, {a|b|c} spintax out, plus an expander to preview every variation. Free.
Writing and on-page
Briefing and checking a draft before it ships.
- Semrush SEO Writing Assistant: How I Write Better Articles
How I use the Semrush SEO Writing Assistant with the SEO Content Template: a brief from the top 10, then checks for readability, SEO, tone and originality.
- How do I check SEO keyword density? Free tool
How do I check SEO keyword density? Paste your draft and get every term ranked by frequency and density, scored with the correct phrase formula.
- How to Count SEO Words, Characters, Sentences & Reading Time Free tool
How to count SEO words, characters, sentences, paragraphs, reading time, speaking time in WebPage: all seven counted as you type. Free, no signup.
- How to Convert Text Case for SEO Free tool
How to convert text case for SEO: a free converter for uppercase, lowercase, Sentence case, Title Case, alternating and inverse. No signup, nothing uploaded.
- 300+ Common ChatGPT Words to Avoid (2026)
The most common ChatGPT words to avoid, all 283 of them, plus 335 phrases. Sorted by category, with copy-paste prompts that block them permanently.
Authority and links
Measuring domain strength, earning backlinks and building the internal links you control.
- How can I find my domain SEO power? Free tool
How can I find my domain SEO power? Score any domain 0-100 on real Ahrefs Domain Rating from the official API, not an estimate. Free, no signup.
- Ahrefs Domain Authority Checker: Free Chrome Extension
A free Chrome extension I built that shows the Ahrefs Domain Rating of the site you are on, or of any link you right-click, with no login needed.
- Semrush Backlinks: How I Find, Build and Audit Links
How I use Semrush for backlinks: filter a competitor's links into real prospects, audit my own profile, organise outreach and shortlist domains in bulk.
- I Built a Free AI Internal Linking Tool in Google AI Studio
A free AI internal linking tool I built in Google AI Studio. It reads your sitemaps, suggests contextual links with reasons and writes them into your HTML.
AI search
How AI answers retrieve and cite.
The full picture, with the case studies behind it, is on the AI SEO hub.
- How AI Search Engines Work, and What Changes for SEO
How AI search engines work compared with Google: answers with sources, fewer guaranteed clicks, and why a page must be worth opening from a citation.
- AI SEO Glossary: Important Words and Phrases
The important words and phrases to know in AI SEO, defined once in the plainest phrasing that is still correct. Grounding, fan-out, OAI-SearchBot, GEO, AEO and the rest.
- What Is a Query Fan-Out in SEO? A Passage Problem
What a query fan-out is in SEO: one question split into many sub-queries. Every explainer tells you to write longer pages. Retrieval scores chunks, so that's backwards.
Custom GPTs for SEO work
Building the assistant rather than prompting from scratch every time.
- Create a Custom GPT for SEO (ChatGPT Guide)
Build a Custom GPT that writes SEO outlines and meta titles on autopilot. Step-by-step guide with real instructions, screenshots, and no coding required.
- Free Local SEO GPT: Your AI Marketing Assistant
I built a free ChatGPT GPT for local business SEO. It handles keyword research, Google Business Profile, backlinks, and social media.
Domains and the business side
What to pay for, and what to ignore.
- The Cheapest Domain Registrars for SEO
Your registrar has no effect on SEO. Compare renewal price, DNS control and transfer friction instead, and measure every quote against Cloudflare's.
- The [email protected] SEO Job Scam
A fake SEO Manager offer landed in my inbox from [email protected]. Here is how the tally.so SEO recruiter scam works and how to spot it fast.
Case studies
Six owned properties, with the raw exports attached.
- Generative Engine Optimization Case Study: 97 AI Citations for Every Organic Click (ZPlatform.ai)
- Small Business SEO Case Study: The Smallest Site Here Has the Highest AI Visibility Rate (MakeMoneyOnline.lk)
- LLM SEO Case Study: 87% of One Site’s AI Appearances Land on a Single URL (MatchMaker.lk)
- Answer Engine Optimization Case Study: Holding Every Citation in One AI Answer (VelankanniShrine.in)
- Local SEO Case Study: When the Clicks Fall and the AI Citations Quadruple (CoimbatoreJunction.in)
- International SEO Case Study: 26 Tamil Pages, #1 in Google and Named in the AI Overview (SEOTamil.com)