Evidence

SEO Case Studies With the Raw Exports Attached

Six properties I own, each written up with the Search Console and Bing exports attached and the parts that did not work left in.

6 case studies

What each case study proves, and on which property

SaaS proof

Generative Engine Optimization Case Study: 97 AI Citations for Every Organic Click

An AI tools directory that Microsoft Copilot cites roughly a hundred times for every organic click it sends, across 1,640 grounding queries, in five languages, with 52% of those citations on commercial-intent searches. One page alone has been cited 108,546 times. This is what it looks like when the answer engine becomes the audience.

ZPlatform.ai

Bing CopilotGoogle AI featuresGoogle organic
AI visibility

Small Business SEO Case Study: The Smallest Site Here Has the Highest AI Visibility Rate

This site earns 1,952 clicks (a fraction of the others) and yet 8.1% of its search impressions come from Google AI features, five times the rate of the largest property. It also holds 200 of 1,000 queries in the top three. The data points to specificity rather than scale, though a single property cannot isolate the variable.

MakeMoneyOnline.lk

Google organicGoogle AI features
AI visibility

LLM SEO Case Study: 87% of One Site’s AI Appearances Land on a Single URL

87% of this platform’s AI appearances land on one URL, and Copilot cites an average of 2 pages against 35 on my city-guide property. Because the question is “recommend me a site”, not “what is the answer”. It also takes 20% of its Bing impressions from queries aimed at newspaper classified sections that were the category default for generations.

MatchMaker.lk

Google organicGoogle AI featuresBing organic
AI visibility

Answer Engine Optimization Case Study: Holding Every Citation in One AI Answer

A pilgrim guide that is the only source Bing Copilot cites for “velankanni flag hoisting date 2026”, and 84% of citations for the feast itself. It also earns 42,901 clicks at a 3.2% CTR while averaging position 9.1, the clearest proof I have that intent quality, not position, decides what a ranking is worth.

VelankanniShrine.in

Google organicBing organicBing Copilot
AI visibility

Local SEO Case Study: When the Clicks Fall and the AI Citations Quadruple

A city guide with 3.9M Google impressions, 60,500 generative-AI appearances and 40,101 Bing Copilot citations, and one page pulling 396,968 impressions at a 0.09% click rate while being the single most-quoted page on the site. The strongest signal I have that page format shapes which channel a page wins, though with one property I cannot isolate the variable.

CoimbatoreJunction.in

Google organicGoogle AI featuresBing organic

Guides for doing this work

Applied in ZPlatform.ai, VelankanniShrine.in, MatchMaker.lk and MakeMoneyOnline.lk. The full topic is on the AI SEO hub.

Local SEO and structured pages

Applied in CoimbatoreJunction.in, VelankanniShrine.in and MakeMoneyOnline.lk.

Keyword research when the data is thin

Applied in SEOTamil.com.

SaaS SEO

Applied in ZPlatform.ai. The full topic is on the SaaS SEO method.

Every other guide and free tool is on the SEO page.