Digital Marketing For Small Business Owners Course (2024)

Introduction

FREE Digital Marketing For Small Business Owners Beginners Course

Are you a small business owner feeling lost on the internet?

You have a great product or service, but customers aren’t coming into your shop.

You see big companies and media sites dominating the online and local space.

And you’re wondering, how can you compete with them without breaking your bank account or spending a huge amount of money?

If you’re slowly nodding yes to these questions, then this video and video series is for you.

What I’m going to teach you is digital marketing for small business owners.

I’ll teach you exactly all the ways you can do digital marketing for your business at the level you’re comfortable with. It’s not going to be perfect, very advanced, or overly complicated.

I’m going to break this down into a very simple, easy-to-follow, beginner-friendly, and non-technical way. Even my mother can do it.

Actually, she’s doing it herself. She runs a tailoring education business.

She has a website, YouTube channel, social media pages, and she accomplished all these things which I taught her.

She has over 5,000 subscribers on her channel, a group with over 20,000 members, and a website that brings around 5,000 visitors a day.

I’m going to teach you the same things which you can apply to your business and see the results you want.

So if you’re ready to put in the work, I’ll teach you the best way to do digital marketing for your business.

About the Instructor

Before I go into the guide, just a brief intro about me, because you might be wondering how I’m qualified to teach you this. I am Alston Antony I run two digital marketing agencies.

I have 12+ years of experience in this field. I have also taught more than 30,000 students worldwide.

But I’m not going to focus this guide on me.

I’m going to focus entirely on you and your business.

The Importance of Digital Marketing for Small Businesses

Let me take a few minutes to explain why digital marketing matters.

You know the importance of digital marketing – that’s why you clicked on this video and you’re watching to this point.

But sometimes you might have missed some of the major benefits digital marketing brings to the table.

Knowing these benefits will extra motivate you to keep focused on learning digital marketing and applying it to your business.

Key Benefits of Digital Marketing

1. 24/7 Salesperson for Your Business: Digital marketing works around the clock, unlike a physical shop with limited hours.
2. Cost-Effective: Digital marketing can be tailored to fit various budgets, from $5 to $5,000.
3. Measurable Results: Every interaction, sale, and visitor can be tracked and measured accurately.
4. Levels the Playing Field: Even small businesses can compete with larger companies using creative digital marketing strategies.

Digital Marketing Methods for Small Businesses

Now let’s quickly see what methods are available for you in digital marketing, which you can apply to your own business:

1. Website: The basic component of digital marketing, serving as an online shop for your business.
2. SEO (Search Engine Optimization): Helps bring your website to the top of search engine results.
3. Content Marketing: Creating relevant content to attract your target audience.
4. Social Media Marketing: Utilizing platforms like Facebook, Twitter, Instagram, LinkedIn, and TikTok.
5. Email Marketing: Collecting emails and providing helpful information to potential customers.
6. Paid Advertising (PPC): Running targeted ads on various platforms.

Digital Marketing Strategy Evolution

Remember, digital marketing strategies are constantly evolving.

These are just the main ones, but many new strategies are emerging, especially with the development of AI.

Setting Up a Solid Digital Foundation

Before diving into specific strategies, it’s crucial to set up a solid digital foundation for your small business. This includes:

1. Understanding your target audience
2. Creating buyer personas
3. Setting SMART goals for your digital marketing efforts

In the upcoming videos, we’ll cover each of these aspects in detail, providing you with practical knowledge, worksheets, and tutorial guides to help you start applying these concepts to your business immediately.

Creating a Buyer Persona for Your Small Business

A buyer persona is a simple way to understand who your ideal customers are.

Think of it as a detailed description of a fictional customer who represents your target audience.

This fictional person will help you understand their needs, so you can tailor your products or services accordingly.

For a detailed guide and free template, check out our Buyer Persona Template.

Key Elements of a Buyer Persona

1. Demographics (age, gender, location)
2. Problems they’re facing
3. What they’re trying to achieve
4. How they shop
5. What influences their purchase decisions
6. Where they learn about products and services
7. Their interests and likes
8. How your product/service solves their problem
9. What might stop them from buying from you
10. One main message that resonates with them

Setting SMART Goals for Your Digital Marketing Campaign

When setting goals for your digital marketing campaign, it’s important to make them SMART:

• Specific
• Measurable
• Achievable
• Relevant
• Time-bound

Learn more about setting effective goals with our SMART Goals Worksheet.

Examples of SMART Goals

Instead of saying “I want to increase my web traffic,” set a goal like:

“I need to increase my web traffic by 20% within three months using Google search engine.”

Conclusion: Creating Your Digital Marketing Action Plan

As we conclude this introduction series, here are some key points to remember:

1. Choose Your Digital Marketing Channels: Focus on the channels most relevant to your business and audience.
2. Manage Your Resources: As a small business owner, it’s crucial to allocate your time, money, and effort effectively.
3. Create a Basic Plan: Start with a simple 3-month plan, focusing on key strategies like website development, SEO, and social media marketing. Learn more about SEO keyword research for your business website.
4. Continuous Learning: Digital marketing is always evolving, so keep learning and adapting your strategies.

Remember, you have total control over your digital marketing efforts.

Manage your time effectively, balancing between running your business and implementing these new strategies.

Start with a basic plan and grow from there.

For in-depth SEO strategies, check out our Semrush tutorial for beginners and business owners.

In the upcoming video series, we’ll dive deeper into each digital marketing strategy, starting with website creation for small businesses.

If you already have a website, you might want to focus on SEO or social media marketing next.

Check out our SEO beginners tutorial for business owners to get started.

For more digital marketing tips and updates, join my insider newsletter.

If you have any questions or doubts, feel free to ask in the comments.