SEO APIs
SEO Tools for Excel: what it does, what it costs
SEO functions as Excel formulas — €129 a machine per year, and not a subscription.
SEO Tools for Excel at a glance
Every row is a verified field or an honest absence. A row is dropped rather than filled with an em dash, so the length of this table says how complete the record is.
| What it is | SEO functions as Excel formulas — €129 a machine per year, and not a subscription. |
|---|---|
| Category | SEO APIs |
| Best suited for | Anyone who already builds their SEO analysis in spreadsheets |
| Starting price | €129 per machine per year, with bulk discounts from two licences |
| Free plan | No |
| Free trial | 14-day trial key on request |
| Main strength | Formulas compose, so you can build analyses no fixed tool offers |
| Main limitation | Windows and Excel only — no Mac, Linux, Google Docs or OpenOffice |
| Evidence | Primary-source researched |
| Closest alternatives | Screaming Frog SEO Spider, URL Profiler, Google Search Console |
| Pricing checked | 20 August 2026 |
| Record checked | 20 August 2026 |
What SEO Tools for Excel is
SEO Tools for Excel turns SEO data into spreadsheet formulas. `HtmlTitle`, `HtmlH1`, `HtmlMetaDescription` and `CheckBacklink` work like any other Excel function — point them at a URL and the answer appears in the cell. For anyone who already thinks in spreadsheets, that is a more natural interface than any dashboard, and it composes: the output of one function is the input to the next.
Two features take it beyond convenience. Connectors let you wire any external API into Excel through a simple XML format, so a service with no integration anywhere becomes a formula you can use. And the Spider turns those connectors into a crawler — give it a root URL or a list and it works through them. Integrations for Google Analytics and Majestic come built in, which covers automated KPI reporting and backlink analysis without leaving the sheet.
Licensing is refreshingly plain and worth reading carefully. It is €129 per machine per year, with bulk discounts of 20% for two licences, 25% for five and 30% for ten — and the vendor states outright that it is not a recurring subscription: you decide each year whether to renew. A licence can be moved between computers up to ten times. The hard constraint is platform: Windows and Excel only, with no Mac, Linux, Google Docs or OpenOffice support.
What you can use it for
- Pull titles, headings, meta descriptions and status data into a spreadsheet by formula
- Verify that backlinks are still live in bulk
- Wire any external API into Excel with a custom connector
- Crawl a URL list or a whole site from within Excel
- Build automated KPI reports from Google Analytics data
The features that matter for SEO
Each one says what it does and the SEO job it serves. A vendor feature list without that second half tells you nothing you could not read on their own site.
SEO data as Excel functions
Provides functions such as HtmlTitle, HtmlH1, HtmlMetaDescription and CheckBacklink that work in any cell.
The whole idea. Formulas compose — one function's output feeds the next — so you can build an analysis no fixed-report tool would offer, and re-run it by pressing recalculate.
Custom API connectors
Integrates any external API or service through a documented XML format.
The most powerful feature here. A service nobody has built an integration for becomes a spreadsheet function, which makes this a genuine extensibility layer rather than a fixed toolset.
Built-in Spider
Crawls from a root URL or a supplied URL list, driving the connectors.
Turns per-URL functions into a site-wide crawl without exporting to a separate crawler and reimporting the results.
Google Analytics and Majestic integrations
Ships with connectors for Google Analytics and Majestic.
Covers the two jobs people most often want joined to page data — performance and backlinks — inside the sheet where the reporting already lives.
Bulk backlink verification
Checks whether specified backlinks are still present.
Link decay is invisible unless something checks. A spreadsheet column that verifies a whole list is the cheapest possible monitor.
Not a recurring subscription
Sells a year of use per machine, with renewal at your discretion.
Rare and genuinely useful — you can license it for a project year and simply not renew, without a cancellation to remember.
Ten licence transfers
Allows a licence to be unregistered and reactivated on a different computer up to ten times.
Matters for a consultant who changes machines, and the limit is worth knowing before you burn transfers casually.
Pricing and limits
Starting price: €129 per machine per year, with bulk discounts from two licences Checked 20 August 2026 Vendor’s own pricing page
| Plan | Price | What it includes |
|---|---|---|
| Pro licence | €129 /year | The vendor states this is not a recurring subscription — renewal each year is your choice, and the licence keeps working with any release during its year.
|
Strengths and limitations
Strengths
- Formulas compose, so you can build analyses no fixed tool offers
- Custom connectors integrate any API, making it genuinely extensible
- Built-in spider drives those connectors across a whole site
- Not a recurring subscription — renew only if you want to
- Bulk discounts from two licences, up to 30%
Limitations
- Windows and Excel only — no Mac, Linux, Google Docs or OpenOffice
- Licensed per machine, so a team pays per seat
- Third-party data needs your own API keys and quotas
- Assumes real spreadsheet fluency; the learning curve is the formulas
- Licence transfers are capped at ten
Who it is for, and who should skip it
Worth it if
- Anyone who already builds their SEO analysis in spreadsheets
- Pulling data from services with no other integration
- Bulk verification and reporting work at low cost
Skip it if
- You use a Mac, or work in Google Sheets
- You want dashboards rather than formulas
- You need a hosted tool a whole team can open
Alternatives to SEO Tools for Excel
Each one answers when it is the better choice, which is the only thing a list of competitors is useful for.
- Screaming Frog SEO Spider Choose it when crawling is the main job and you want a purpose-built crawler.
- URL Profiler Choose it when you want bulk list enrichment as a desktop app rather than as formulas.
- Google Search Console Choose it when you want your own site's real performance data, free.
Sources and verification
Last verified 20 August 2026 0 days ago
Pricing 20 August 2026 Plans 20 August 2026 Features 20 August 2026
- Purchase SeoTools for Excel Pricing page verifies pricing, plans, limits checked 20 August 2026
- SeoTools for Excel homepage Official site verifies features checked 20 August 2026
- Download SeoTools Documentation verifies features checked 20 August 2026
What changed
- 20 August 2026 — Filed under SEO APIs rather than site auditing. Its distinguishing feature is the connector layer that turns any external API into a spreadsheet function, which is what buyers are actually choosing it for — the auditing functions are available in cheaper and more convenient forms elsewhere.
Questions
How much does SEO Tools for Excel cost?
€129 per machine per year, with 20% off two licences, 25% off five and 30% off ten. A 14-day trial key is available on request. Verified on 20 August 2026.
Is it a subscription?
No — the vendor says so explicitly. You buy a year per machine and decide next year whether to renew, and your licence works with any release during that year. There is nothing to cancel.
Does it work on a Mac or in Google Sheets?
No. It is Windows and Excel only — the vendor rules out Mac, Linux, Google Docs and OpenOffice directly. That is the single biggest constraint on who can use it.