Resource library
I wanted to build the SEO resources I could never find when I started: files that are genuinely useful on the day you open them, not previews of something paid. Every template here has the formulas already working, every checklist is in the order I actually run it, and every download is free without an email address.
22
SEO resources
39
files to download
10
editable templates
13
tickable checklists
The library
Ordered the way the work happens: fix the site, then the content, then measure it, then report it, then the channels around it.
Free technical SEO checklist, 33 checks in seven groups, tickable on the page, with a printable PDF. Crawling, indexing, redirects, speed and structured data.
Free website migration SEO checklist with 40 checks across pre-launch, launch day and post-launch, plus an XLSX redirect mapper and a printable PDF.
A 5 hour 44 minute free SEO course for beginners with the chapter deep-links, screenshots and the pages on this site that each chapter connects to.
Free on-page SEO checklist with 30 checks for title tags, meta descriptions, headings, content structure and internal links, plus an Excel tracker and PDF.
Free AI SEO optimization checklist, 26 checks for being cited by ChatGPT, Perplexity, Claude and AI Overviews, plus an XLSX citation tracker and a PDF.
Free SEO content audit template in XLSX with a verdict formula that returns Keep, Update, Merge or Remove for every page, plus the method as a PDF.
Free SEO content brief template in XLSX with a worked example. Target keyword, SERP analysis, outline, word count and the writer instructions that prevent rewrites.
Free keyword research template in Excel. Ten columns, an automatic priority score, a clustering rule, and a tab mapping Ahrefs, Semrush, Moz and GSC exports.
Free SEO competitor analysis template in XLSX with a worked PDF example, compare rankings, content and pricing, and decide what to actually change.
Free SEO and marketing audit template that scores search visibility, measurement, paid media and conversion, returning a ranked fix list. XLSX plus PDF.
Free SEO report template in XLSX with a completed example, leads with non-paid conversions and grouped query performance instead of rank-tracker samples.
Free SEO KPI dashboard template in Excel with worked KPI examples, the metrics worth tracking monthly, and the ones worth refusing to report at all.
Free monthly SEO and marketing report template covering organic, PPC, email and social in one XLSX, with a completed PDF sample of what good commentary reads like.
Free GA4 audit checklist for SEO, find double-fired conversions, broken attribution and untracked goals, with an XLSX measurement plan template included.
Free SEO proposal template in XLSX with a client-ready PDF example. Scope, deliverables, timeline, pricing and a baseline audit that sells the work.
Free local SEO checklist with 35 checks for Google Business Profile, citations, reviews and local content, plus an XLSX GBP audit template and PDF.
Free ecommerce SEO checklist with 32 checks for product pages, category structure, schema and site speed, plus an XLSX product page audit and PDF.
Free link building checklist with 25 checks for prospecting, outreach and link quality, plus an Excel outreach tracker that logs responses and calculates reply rate.
Free SEO CRO checklist with an Excel test log that ICE-scores every idea, so the organic traffic you already earned converts before you chase more of it.
Free PPC audit checklist for paid search, 28 checks across structure, targeting, budget and tracking, plus an Excel waste finder that surfaces wasted spend.
Free email marketing checklist covering SPF, DKIM and DMARC, deliverability and list hygiene, with an Excel list-health template for distributing SEO content.
Free social media audit template in XLSX with a content calendar, plus the profile checks that keep your brand described consistently across search and AI answers.
Provenance
Every spreadsheet here is a file I built for real client or portfolio SEO work and then stripped of the client data. The formulas are deliberately simple enough to audit rather than trust, so you can open any calculated column and read what it does. Where a resource quotes a figure or compares tools, the source and the date it was checked are on the page, because an unsourced number is a number that quietly goes stale.
Nothing here is gated. There is no email form in front of a download, no unlock step and no upsell. If a file is listed, the button gives you the file. See how this site works, the case studies these methods came out of, or the free SEO tools that run in your browser.