Reporting is where most marketing work is judged, and where most of it is described badly. These are the sheets and structures for turning platform exports into a report someone reads to the end.
7 resources · every file free, no email required
Free SEO and marketing audit template that scores search visibility, measurement, paid media and conversion, returning a ranked fix list. XLSX plus PDF.
Free monthly marketing report template covering SEO, PPC, email and social in one XLSX, with a completed PDF sample showing what good commentary looks like.
Plain definitions for the SEO and marketing metrics that get confused — CTR, CPC, CPA, CAC, ROAS and ROI — with formulas and a free printable cheat sheet.
Free SEO KPI dashboard template in Excel with worked KPI examples — the metrics worth tracking monthly, and the ones worth refusing to report at all.
Free SEO funnel calculator in Excel — work backwards from a revenue target to the organic traffic it actually requires, with every assumption labelled.
Free SEO report template in XLSX with a completed example — leads with non-paid conversions and grouped query performance instead of rank-tracker samples.
Free GA4 audit checklist for SEO — find double-fired conversions, broken attribution and untracked goals, with an XLSX measurement plan template included.