The files I use to find what is wrong with a site and decide what to fix first. Each one ships with the formulas already working and a completed example, so you can see what a finished version looks like before you start filling in your own.
5 resources · every file free, no email required
Free SEO competitor analysis template in XLSX with a worked PDF example — compare rankings, content and pricing, and decide what to actually change.
Free technical SEO checklist — 33 checks in seven groups, tickable on the page, with a printable PDF. Crawling, indexing, redirects, speed and structured data.
Free SEO content audit template in XLSX with a verdict formula that returns Keep, Update, Merge or Remove for every page, plus the method as a PDF.
Free AI SEO optimization checklist — 26 checks for being cited by ChatGPT, Perplexity, Claude and AI Overviews, plus an XLSX citation tracker and a PDF.
The best domain registrars for SEOs, compared on renewal price rather than first-year price, with the DNS, email and transfer-lock details that matter.