Checks in the order I actually run them, with the reason each one matters. Every list is printable, and every list points at the sheet that does the arithmetic once the checking is done.
8 checklists · every file free, no email required
Free SEO and marketing audit template that scores search visibility, measurement, paid media and conversion, returning a ranked fix list. XLSX plus PDF.
Free technical SEO checklist — 33 checks in seven groups, tickable on the page, with a printable PDF. Crawling, indexing, redirects, speed and structured data.
Free PPC audit checklist — 28 checks across structure, targeting, budget and tracking, plus an Excel waste finder that surfaces spend producing nothing.
Free GA4 audit checklist for SEO — find double-fired conversions, broken attribution and untracked goals, with an XLSX measurement plan template included.
Free CRO checklist with an Excel test log that scores every idea by Impact, Confidence and Ease, so testing follows evidence rather than whoever shouts.
Free email marketing checklist covering SPF, DKIM and DMARC, deliverability and list hygiene, with an Excel list-health template to score your own list.
Free social media audit template in XLSX with a content calendar — decide which channels earn their time, and which social metrics to stop reporting.
Free AI SEO optimization checklist — 26 checks for being cited by ChatGPT, Perplexity, Claude and AI Overviews, plus an XLSX citation tracker and a PDF.