Audits for the channels that spend money, and the tests that decide whether the traffic they buy is worth anything. Every checklist here is tickable and every sheet calculates rather than just listing.
5 resources · every file free, no email required
Eight worked examples of AI in SEO and marketing — where it saves time, where it fails, what to verify, and the one task that has no working version.
Free PPC audit checklist — 28 checks across structure, targeting, budget and tracking, plus an Excel waste finder that surfaces spend producing nothing.
Free CRO checklist with an Excel test log that scores every idea by Impact, Confidence and Ease, so testing follows evidence rather than whoever shouts.
Free email marketing checklist covering SPF, DKIM and DMARC, deliverability and list hygiene, with an Excel list-health template to score your own list.
Free social media audit template in XLSX with a content calendar — decide which channels earn their time, and which social metrics to stop reporting.