Free SEO and marketing templates

Editable files with the structure already built and the formulas already working. Each one comes with a completed example, so you can see what a finished version looks like before you start filling in your own.

7 templates · every file free, no email required

  • Audit & scorer

    • CHECKLIST
    • TEMPLATE
    • PDF
    • XLSX
    • FREE

    Free SEO and marketing audit template that scores search visibility, measurement, paid media and conversion, returning a ranked fix list. XLSX plus PDF.

    Best for
    Anyone inheriting a marketing setup they did not build, or reviewing one before planning next year
    Includes
    PDF checklist + Excel workbook with live scoring
    Time to use
    60–90 minutes
  • Multi-channel report

    • TEMPLATE
    • XLSX
    • PDF
    • EXAMPLE
    • FREE

    Free monthly marketing report template covering SEO, PPC, email and social in one XLSX, with a completed PDF sample showing what good commentary looks like.

    Best for
    Freelancers and agencies reporting to a client or manager each month
    Includes
    Excel workbook + completed sample report (PDF)
    Time to use
    15 minutes to set up, ~20 minutes a month
  • Competitor analysis

    • TEMPLATE
    • XLSX
    • PDF
    • EXAMPLE
    • FREE

    Free SEO competitor analysis template in XLSX with a worked PDF example — compare rankings, content and pricing, and decide what to actually change.

    Best for
    Anyone about to reposition, or losing ground without knowing to whom
    Includes
    Excel matrix + worked example (PDF)
    Time to use
    2–3 hours for three competitors
  • KPI dashboard

    • TEMPLATE
    • XLSX
    • EXAMPLE
    • FREE

    Free SEO KPI dashboard template in Excel with worked KPI examples — the metrics worth tracking monthly, and the ones worth refusing to report at all.

    Best for
    Anyone who wants to spot a trend rather than explain a month
    Includes
    Excel dashboard with rolling averages and flags
    Time to use
    20 minutes to set up, 5 a month
  • SEO report

    • TEMPLATE
    • XLSX
    • PDF
    • EXAMPLE
    • FREE

    Free SEO report template in XLSX with a completed example — leads with non-paid conversions and grouped query performance instead of rank-tracker samples.

    Best for
    Anyone reporting non-paid search to a client, a manager or themselves
    Includes
    Excel workbook (5 tabs) + completed example (PDF)
    Time to use
    20 minutes to set up, 30 a month
  • Social media audit

    • TEMPLATE
    • CHECKLIST
    • XLSX
    • PDF
    • FREE

    Free social media audit template in XLSX with a content calendar — decide which channels earn their time, and which social metrics to stop reporting.

    Best for
    Anyone running several social channels who cannot say what any of them produced
    Includes
    Excel audit + content calendar + 22 tickable checks + PDF
    Time to use
    2 hours across all channels
  • Content audit

    • TEMPLATE
    • XLSX
    • PDF
    • FREE

    Free SEO content audit template in XLSX with a verdict formula that returns Keep, Update, Merge or Remove for every page, plus the method as a PDF.

    Best for
    Anyone with more pages than they can remember writing
    Includes
    Excel audit with verdict formula + method PDF
    Time to use
    3 hours for 150 pages