All-in-One SEO Platforms
Moz Pro: what it does, what it costs
The platform that made Domain Authority a shared vocabulary, now the third choice.
Moz Pro at a glance
Every row is a verified field or an honest absence. A row is dropped rather than filled with an em dash, so the length of this table says how complete the record is.
| What it is | The platform that made Domain Authority a shared vocabulary, now the third choice. |
|---|---|
| Category | All-in-One SEO Platforms |
| Best suited for | Budget is the binding constraint and you still want a full platform |
| Starting price | From $49/month (Starter); Standard $99/month, or $79/month billed yearly |
| Free plan | No |
| Free trial | 30 days |
| Main strength | Domain Authority is still the authority metric non-specialists recognise and quote |
| Main limitation | The backlink index is smaller and less fresh than Ahrefs', which undercuts the main reason to run link analysis |
| Evidence | Primary-source researched |
| Closest alternatives | Ahrefs, Semrush, Google Search Console |
| Pricing checked | 18 August 2026 |
| Record checked | 18 August 2026 |
What Moz Pro is
Moz Pro covers keyword research, rank tracking, technical crawling and backlink analysis, and it is where Domain Authority comes from — a metric quoted in more pitch decks and outreach emails than any Moz product feature. That reach is a real asset: if the people you report to already speak in DA, a platform that publishes it natively saves an argument.
Where it competes hardest is the entry price. Starter at $49 a month is the cheapest way onto a credible full platform rather than a point tool, and Keyword Explorer's priority scoring — which blends volume, difficulty and organic click-through into one number — is one of the more thoughtfully designed research features in the category.
Where it loses is data depth. The backlink index is smaller and less fresh than Ahrefs', which matters precisely when link analysis is the reason you opened an SEO tool. And the upper tiers approach the price of competitors that hand over considerably more.
What you can use it for
- Get onto a full SEO platform at the lowest credible monthly price
- Report authority in Domain Authority, the metric most stakeholders already quote
- Prioritise a keyword list using blended volume, difficulty and click-through scoring
- Track AI-answer prompts alongside conventional rankings on one plan
The features that matter for SEO
Each one says what it does and the SEO job it serves. A vendor feature list without that second half tells you nothing you could not read on their own site.
Domain Authority and Page Authority
Scores a domain and a page from 1 to 100 on predicted ranking strength, from Moz's own link index.
The most widely recognised authority metric in the industry, which makes it the easiest one to report to people outside SEO.
A prediction from a smaller index, not a Google signal. Useful as a relative comparison, misleading as a target.
Keyword Explorer
Returns volume, difficulty, organic click-through rate and a blended priority score for a keyword set.
Priority scoring collapses three judgements into one ordering, which is genuinely faster than sorting a spreadsheet by difficulty.
Link Explorer
Reports backlinks, referring domains, anchor text and link growth for any domain.
Fine for auditing your own profile and spotting obvious gaps; thinner than Ahrefs when the job is finding every link a competitor has earned.
A smaller and less frequently refreshed index than the market leaders'.
Site Crawl
Crawls a site on a schedule and flags technical issues by severity.
Covers the common technical faults on small and mid-size sites without a separate crawler licence.
Rank tracking
Tracks positions across search engines and locations, with keyword caps set per plan.
The 300-keyword cap on Standard is the practical constraint — enough for one site, tight for a portfolio.
AI visibility dashboard and prompt tracking
Tracks a set number of prompts on GPT, Gemini and Google AI Mode, refreshed weekly, with AI Overview reporting by keyword.
A reasonable first look at AI visibility for a team not ready to buy a dedicated monitor.
Weekly refresh and 50 prompts on Standard. AI answers move faster than that.
MozBar
Shows Moz metrics for any page and inside search results, as a browser extension.
The reason DA became a shared vocabulary — it put a number on every result anyone looked at.
Pricing and limits
Starting price: From $49/month (Starter); Standard $99/month, or $79/month billed yearly Checked 18 August 2026 Vendor’s own pricing page
| Plan | Price | What it includes |
|---|---|---|
| Starter | $49 /mo |
|
| Standard | $99 /mo $79/month billed yearly, $950 for the first year |
|
| Medium | $179 /mo $143/month billed yearly, $1,719 for the first year |
|
| Large | $299 /mo $239/month billed yearly, $2,868 for the first year |
|
| Extra seats Add-on | $49 /mo | Additional user seats are $49 a month at every plan level. |
Add-on rows are only ever charged on top of a plan, so they are excluded from the entry price used in the directory’s price filter.
Strengths and limitations
Strengths
- Domain Authority is still the authority metric non-specialists recognise and quote
- Starter at $49 a month is the cheapest credible full-platform entry
- Keyword priority scoring is well designed and saves real triage time
- A genuine 30-day trial, which its two largest rivals do not both offer
Limitations
- The backlink index is smaller and less fresh than Ahrefs', which undercuts the main reason to run link analysis
- Extra seats cost $49 a month each at every plan level, including the $299 tier
- AI content briefs are tightly metered — two a month on Standard is a rounding error on a content calendar
- AI prompt tracking refreshes weekly, which is slow for a surface that changes daily
- Upper tiers approach competitor pricing while offering less data
Who it is for, and who should skip it
Worth it if
- Budget is the binding constraint and you still want a full platform
- Your stakeholders already report in Domain Authority
- You want to trial a suite properly before committing
Skip it if
- Competitive backlink research is the main job
- You need large keyword or crawl quotas
- Your team has already learned Ahrefs or Semrush — the switching cost outweighs the saving
Alternatives to Moz Pro
Each one answers when it is the better choice, which is the only thing a list of competitors is useful for.
- Ahrefs Choose it when link data depth is the point, and you can absorb a higher entry price to get it.
- Semrush Choose it when you need paid-search data and agency reporting in the same subscription.
- Google Search Console Choose it when budget is zero. It reports what actually happened rather than predicting authority.
Sources and verification
Last verified 18 August 2026 2 days ago
Pricing 18 August 2026 Plans 18 August 2026 Features 18 August 2026
- Moz Pro pricing Pricing page verifies pricing, plans, limits, features checked 18 August 2026
Questions
Is Domain Authority a Google ranking factor?
No. Domain Authority is Moz's own prediction of ranking strength, calculated from Moz's link index. Google does not use it and has said so repeatedly. It is useful for comparing two sites to each other, and misleading as a target to optimise towards.
How much is Moz Pro?
Starter is $49 a month and Standard is $99 a month, or $79 a month billed yearly, as of 18 August 2026. Extra user seats are $49 a month each on any plan.
Does Moz Pro track AI search visibility?
Yes, with tracked prompts on GPT, Gemini and Google AI Mode refreshed weekly — 50 prompts on Standard, rising to 200 on Large. A dedicated AI-visibility tool will refresh more often and cover more assistants.