AI Search / GEO / LLM Visibility

Otterly.ai: what it does, what it costs

The cheapest published way to start measuring whether AI answers mention you.

AI searchFree trial Checked 18 August 2026

What Otterly.ai is

Otterly.ai runs your prompts daily against ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot and reports mentions, citations and share of voice. At $29 a month for 15 prompts it has the lowest published entry price of any AI-visibility tracker in this directory, and it is the obvious first purchase for finding out whether the problem is worth a budget at all.

It is more than a monitor. GEO audits check pages for what an assistant can extract — 1,000 URLs a month on the entry plan — and prompt research helps find the questions worth tracking rather than guessing at them. Agent analytics reads AI crawler and referral traffic. Both monthly and annual rates are published, which several competitors do not do.

The engine list is where the entry price is recovered. Gemini, Google AI Mode and Claude are add-ons priced per engine per tier, and the extra-prompt pack is not available on Lite — so 15 prompts is a hard ceiling until you move to Standard at $189, a six-fold jump.

What you can use it for

  • Find out cheaply whether AI answers mention your brand at all
  • Audit pages for what an AI assistant can actually extract from them
  • Research which prompts are worth tracking before committing to a bigger plan
  • Read AI crawler and referral traffic alongside the answer tracking

The features that matter for SEO

Each one says what it does and the SEO job it serves. A vendor feature list without that second half tells you nothing you could not read on their own site.

Daily prompt tracking on four engines

Runs your prompts against ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot every day.

Four engines and a daily refresh at $29 a month is the cheapest honest answer to "are we in AI answers at all".

Gemini, Google AI Mode and Claude cost extra, per engine and per tier.

Brand Visibility Index

Reports a share-of-voice figure across the tracked prompt set.

A single trackable number for a surface that otherwise produces anecdotes.

Link citation analysis

Shows which pages and domains get quoted in the answers.

The part you can act on. If three competitor comparison pages are cited and yours is not, that is a content brief.

GEO audits

Audits URLs for what a generative engine can extract, at 1,000 URLs a month on Lite.

Extractability is the mechanism behind citation — structure, clear answers, named entities. This checks it at scale.

AI prompt research

Suggests the prompts worth tracking in your category.

Important at 15 prompts, where choosing the wrong ones wastes the whole allowance.

Agent analytics

Reports AI crawler and referral traffic to your site.

Confirms that assistants are actually fetching your pages, rather than inferring it from mentions.

API, MCP and Looker Studio

Exposes the data programmatically and into Looker Studio, from the Standard tier.

Puts AI visibility into an existing client report rather than a separate login.

Not on Lite.

Pricing and limits

Starting price: From $29/month (Lite), or $25/month billed yearly; Standard $189/month Checked 18 August 2026 Vendor’s own pricing page

Otterly.ai plans, as published on 18 August 2026
Plan Price What it includes
Lite $29 /mo
$25/month billed yearly
  • Unlimited team members
  • 15 prompts
  • Four engines
  • Daily tracking
  • One workspace
  • 1,000 GEO URL audits a month
Standard $189 /mo
$160/month billed yearly
  • Unlimited team members
  • 100 prompts
  • Unlimited workspaces
  • API and MCP access
  • 5,000 GEO URL audits
  • Looker Studio connector
Premium $489 /mo
$422/month billed yearly
  • Unlimited team members
  • 400 prompts
  • 10,000 GEO URL audits
  • 1M agent analytics events
Enterprise From $1,000 /mo
  • Custom terms
  • Single sign-on
  • Quarterly GEO health check
  • Dedicated customer success manager
Extra prompts
Add-on
 $99 /mo Per 100 additional prompts on Standard or Premium, or $1,020 a year. Not available on Lite.
Google AI Mode engine
Add-on
 $9 /mo On Lite; $59 on Standard and $149 on Premium. Gemini is priced the same. Claude is $29, $109 and $439.

Add-on rows are only ever charged on top of a plan, so they are excluded from the entry price used in the directory’s price filter.

Strengths and limitations

Strengths

  • $29 a month is the lowest published entry price of any AI-visibility tracker here
  • Four engines and daily tracking at the entry tier, where rivals charge more for either
  • Unlimited team members on every plan, including Lite
  • Publishes both monthly and annual rates, which several competitors do not

Limitations

  • Gemini, Google AI Mode and Claude are paid add-ons rather than included engines
  • The extra-prompt pack is unavailable on Lite, making 15 prompts a hard ceiling
  • Standard at $189 a month is a six-fold jump from Lite
  • API and MCP access start on Standard
  • The referral programme is invitation-based rather than open

Who it is for, and who should skip it

Worth it if

  • Establishing whether AI visibility is a problem worth funding
  • A small brand or consultant tracking a narrow prompt set
  • Teams who want everyone able to log in without buying seats

Skip it if

  • You need Gemini or Claude coverage without add-on fees
  • Fifteen prompts will not cover your category and $189 is out of budget
  • You need the API on the entry plan

Alternatives to Otterly.ai

Each one answers when it is the better choice, which is the only thing a list of competitors is useful for.

  • Peec AI Choose it when you need 50 prompts and country coverage included, with unlimited users, at a mid price.
  • Profound Choose it when you need prompt-demand research and CDN-level crawler analytics on an enterprise budget.
  • Scrunch Choose it when the site's own readability by agents matters as much as the answers, in one product.

Sources and verification

Last verified 18 August 2026 2 days ago

Pricing 18 August 2026 Plans 18 August 2026 Features 18 August 2026 Company 18 August 2026

Questions

What is the cheapest AI visibility tracker?

Of the tools priced in this directory, Otterly.ai at $29 a month — or $25 billed yearly — for 15 prompts across four engines, as of 18 August 2026. The engines included are ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot; Gemini, Google AI Mode and Claude cost extra.

Is 15 prompts enough?

For one product in one market, it is enough to establish whether you appear and who appears instead. It is not enough for a category with several buyer personas, and the extra-prompt pack is not sold on Lite — so the next step is Standard at $189 a month.

Does Otterly.ai audit my site as well as track answers?

Yes. GEO audits check what a generative engine can extract from a page, at 1,000 URLs a month on the entry plan, and agent analytics reports which AI crawlers fetch your pages.

Let's build your search & AI visibility blueprint

Get in touch to see if I can help you.

Tell me about your SaaS, your current search visibility and the growth number you care about. You will get a straight answer on whether SEO and AI search can move your numbers, and a personalised blueprint if they can. If they cannot, I will say so.

Email Alston Message on LinkedIn

Free SaaS search & AI visibility blueprint

Opportunity map, keyword gaps, AI visibility baseline, technical priorities and a 90-day plan.

You work with me, not an account manager

The person who audits your site is the person who ships the strategy.

Reported against revenue

Signups, trials, MRR and AI share-of-voice, not impressions.

An honest yes or no

I only take on SaaS companies I believe I can get results for.