AI Search / GEO / LLM Visibility
Scrunch: what it does, what it costs
Treats AI visibility as an agent experience problem, auditing the site as well as the answers.
Scrunch at a glance
Every row is a verified field or an honest absence. A row is dropped rather than filled with an em dash, so the length of this table says how complete the record is.
| What it is | Treats AI visibility as an agent experience problem, auditing the site as well as the answers. |
|---|---|
| Category | AI Search / GEO / LLM Visibility |
| Best suited for | The site's technical readability by agents is part of the problem you are solving |
| Starting price | From $250/month (Core) |
| Free plan | No |
| Free trial | 7 days |
| Main strength | The only tool here that treats site auditing and answer tracking as one loop |
| Main limitation | Nothing is published below $250 a month |
| Evidence | Primary-source researched |
| Closest alternatives | Otterly.ai, Peec AI, Profound |
| Pricing checked | 18 August 2026 |
| Record checked | 18 August 2026 |
What Scrunch is
Scrunch frames the problem differently from the other trackers here. Rather than only measuring what assistants say, it also asks whether your site is legible to the agents doing the reading: Site Diagnostics audits pages for what an agent can extract and returns a prioritised fix list, and Agent Traffic shows which AI crawlers actually arrived.
That closes a loop the measurement-only tools leave open. Knowing you are absent from an answer is a finding; knowing that the page you expected to be cited is unreadable to the crawler that would have cited it is a task. Signals flags meaningful changes in how agents describe you, and Explorer allows natural-language querying of your own AI search data.
The pricing is the least accessible in this category. Nothing is published below $250 a month, and that tier holds one brand workspace, four engines and five site audits, so API access, nine-engine coverage, SSO and anything multi-brand means an Enterprise conversation. The trial is seven days, which is short for data that needs several refresh cycles to mean anything.
Scrunch in context
Scrunch positions itself as an “agent experience platform,” which is a new framing for a practical idea: treating AI assistants as visitors to a website, just like human users or search engine crawlers. The product audits whether pages are readable by the agents fetching them, analyses that crawler traffic, and tracks what the resulting AI answers say — measurement and remediation in one loop.
The site audit component is what distinguishes Scrunch from pure measurement tools. No amount of answer tracking will explain why a page is not being cited if the problem is structural — poor schema markup, unparseable content layout, crawlability issues that prevent the model from extracting usable information. Scrunch checks those conditions at the page level and connects them to the answer data, which is the feedback loop that measurement-only tools leave open.
At $250 a month with nothing cheaper published, Scrunch is not a tool for testing whether AI visibility matters. That question is better answered with Otterly.ai at $29 or Peec AI at $80. Scrunch is for a team that has already confirmed the problem exists and wants the technical audit capability alongside the monitoring — one subscription that covers both the “what are the answers saying” and the “why is our content not being cited” questions.
The constraint is scope. One brand workspace on Core, five site audits a month, and 125 tracked prompts. For a single brand with a focused content strategy, those allowances are workable. For an agency needing to track multiple brands, Enterprise is the only option, and it requires a sales conversation rather than a self-serve purchase. The seven-day trial is also short for a product whose value emerges over several refresh cycles rather than in a single session.
What you can use it for
- Audit whether your pages are readable by the AI agents that would cite them
- Track how four AI engines describe your brand against competitors
- See which AI crawlers fetch your site, and which pages they take
- Query your own AI search data in natural language rather than through a fixed dashboard
The features that matter for SEO
Each one says what it does and the SEO job it serves. A vendor feature list without that second half tells you nothing you could not read on their own site.
Site Diagnostics
Audits pages for what AI agents can read and returns a prioritised list of fixes.
The mechanism behind citation is extractability. This is the only tool in this directory that audits it and tracks the answers in the same product.
Five site audits a month on Core. Complete site auditing is Enterprise.
Agent Traffic
Analyses AI crawler traffic hitting your site.
Tells you whether the assistants you are trying to appear in are even fetching your pages, which changes the diagnosis entirely.
Monitoring and citation reporting
Tracks brand description and citations across four engines on Core, nine on Enterprise.
The baseline measurement, with 125 prompts at the published tier, more than most rivals include at that price.
Site Maps
Shows how AI systems consume your pages.
Useful for spotting the sections agents ignore entirely, which is usually a structure problem rather than a content one.
Signals
Flags meaningful changes in how agents describe the brand.
Turns a dashboard nobody opens into an alert somebody acts on.
Explorer
A self-serve analytics surface over your AI search data, queryable in natural language and over MCP.
Answers the one-off question without waiting for a report to be built for it.
Shopping visibility
Reports product-level visibility in AI shopping surfaces.
Relevant to ecommerce catalogues rather than SaaS.
Pricing and limits
Starting price: From $250/month (Core) Checked 18 August 2026 Vendor’s own pricing page
| Plan | Price | What it includes |
|---|---|---|
| Core | $250 /mo |
|
| Enterprise | Custom |
|
Strengths and limitations
Strengths
- The only tool here that treats site auditing and answer tracking as one loop
- 125 prompts and five user licences at the published entry price
- Agent traffic analysis shows which AI crawlers actually read your pages
- Natural-language querying of your own AI search data, through Explorer and MCP
Limitations
- Nothing is published below $250 a month
- API access, SSO and coverage beyond four engines are Enterprise-only
- One brand workspace on Core, so agencies start on Enterprise
- A seven-day trial is short for data that needs several refresh cycles
- Five site audits a month is a small allowance for the feature that distinguishes it
Who it is for, and who should skip it
Worth it if
- The site's technical readability by agents is part of the problem you are solving
- You want measurement and remediation in one place
- A single brand with five people who need access
Skip it if
- You are testing whether AI visibility matters yet, start cheaper
- You are an agency needing multiple brands without an enterprise contract
- You need API access below Enterprise
Alternatives to Scrunch
Each one answers when it is the better choice, which is the only thing a list of competitors is useful for.
- Otterly.ai Choose it when you want to establish the problem exists for $29 a month before committing to a platform.
- Peec AI Choose it when measurement with unlimited users and country coverage is the requirement, not site auditing.
- Profound Choose it when prompt-demand research and CDN-level crawler data matter more than page-level audits.
Sources and verification
Last verified 18 August 2026 22 days ago
Pricing 18 August 2026 Plans 18 August 2026 Features 18 August 2026 Company 18 August 2026
- Scrunch pricing Pricing page verifies pricing, plans, limits checked 18 August 2026
- Scrunch: the next chapter, an agent experience platform Official site verifies features checked 18 August 2026
- Scrunch privacy policy Company verifies company checked 18 August 2026
Questions
What is an agent experience platform?
Scrunch's own framing for treating AI assistants as visitors rather than as a ranking surface: auditing whether your pages are readable by the agents fetching them, analysing that crawler traffic, and tracking what the resulting answers say. In practice it is AI-visibility monitoring with a technical audit attached.
How much does Scrunch cost?
Core is $250 a month as of 18 August 2026, with 125 prompts, four engines, five site audits and five user licences. Nothing cheaper is published, and API access, SSO and nine-engine coverage require an Enterprise contract.
Is Scrunch worth it over a pure tracker?
If your pages might be the problem, yes, no tracker will tell you that a page is unreadable to the crawler that would have cited it. If you already know your content is extractable and you just need measurement, a $29-to-$205 tracker covers it for less.