Schema App: what it does, what it costs

Content knowledge graph

Connects content, products and expertise into a structured, machine-readable model rather than page-level markup.

The distinction that justifies the price. Page-level markup describes pages; a graph describes your business, which is what a machine needs to answer a question about you rather than about a document.

Entity linking at scale

Deploys markup with entity relationships across an enterprise site.

Entity linking is the part hand-written JSON-LD almost never gets right, because it requires consistency across thousands of pages rather than correctness on one.

Entity Hub

Gives direct control over entities and their relationships, as a paid add-on.

The governance layer. On a large site the question stops being what the markup says and becomes who is allowed to change it and how it stays consistent.

AI-oriented positioning

Aims the semantic layer at how AI systems and agents describe your brand.

A coherent theory — stating facts explicitly in structured form is a defensible response to models inferring them wrongly. Treat the effect on AI answers as plausible rather than measured.

The vendor's claims about AI outcomes are marketing, not evidence, and no outcome data is published.

Implementation and ongoing support included

Bundles markup implementation and continuing support into the quote.

Realistic for enterprise work, where the constraint is rarely the software and usually the deployment across a CMS nobody fully controls.

Platform and CMS deployment

Documents deployment routes including Shopify.

How the markup actually reaches the pages is the whole implementation problem, so documented CMS paths matter more than feature lists.

How much does Schema App cost?

The vendor does not publish it, at any level. It describes a process instead — a scoping conversation, a review of your existing markup and coverage, then a custom proposal based on your site's size, structure and complexity, including implementation and support. Expect enterprise pricing.

Do I need this, or will a plugin do?

A plugin will do if you want rich results on a normal site. Schema App is for building and governing an entity model across a large site — consistent relationships between thousands of pages, products and facts. That is a different problem, and most sites do not have it.

Does entity markup actually affect AI answers?

The logic is sound — structured data states facts explicitly rather than leaving a model to infer them, and inference is where misdescription comes from. But no outcome data is published, so treat the AI visibility benefit as a well-argued theory rather than a measured result.