Site Auditing
SEOptimer: what it does, what it costs
Audits as a lead-generation asset, embeddable forms and white-label reports from $29/month.
SEOptimer at a glance
Every row is a verified field or an honest absence. A row is dropped rather than filled with an em dash, so the length of this table says how complete the record is.
| What it is | Audits as a lead-generation asset, embeddable forms and white-label reports from $29/month. |
|---|---|
| Category | Site Auditing |
| Best suited for | Agencies who want audits to generate leads as well as deliverables |
| Starting price | From $29/month (DIY SEO), or $21.75/month billed annually |
| Free plan | No |
| Free trial | 14-day free trial on the main plans |
| Main strength | The embeddable audit form is a genuine lead-generation asset, not just a report |
| Main limitation | Crawl allowances are low, 4 crawls on the entry plan, 50 on the top one |
| Evidence | Primary-source researched |
| Closest alternatives | Sitechecker, Seobility, Sitebulb, WooRank |
| Pricing checked | 20 August 2026 |
| Record checked | 20 August 2026 |
What SEOptimer is
SEOptimer audits sites, but what it actually sells is the report. The DIY plan at $29 a month covers your own site; the two plans above it exist for people who hand audits to other people, white-label PDFs with your colours, fonts and intro text, report templates, scheduling, and reports in 15 languages.
The feature that separates it from other auditors is the embeddable audit form on the $59 plan. You put it on your own site, a prospect enters their URL, they get a report and you get a lead. That makes the subscription a customer-acquisition line item rather than a tooling one, which is a different purchase decision from every other auditor here.
Two newer product lines sit alongside the main plans and are priced separately, which is worth knowing before you compare headline figures. GEO audits (AI search and LLM visibility) run $29, $49 or $79 a month, and an SEO Audit API returning JSON runs $100, $250 or $500. The $29 entry price is real, but a full agency setup is several lines on the invoice.
SEOptimer in context
SEOptimer is not really an auditing tool. It is a lead-generation tool that uses audits as the mechanism. The embeddable audit form — place it on an agency’s website, a visitor enters their URL, they receive a report and the agency receives their contact details — is the feature that defines the product and the reason most agencies buy it. The audit itself is competent but secondary to the acquisition workflow it enables.
Reports in 15 languages is a rare capability at this price. For agencies serving non-English markets, it removes a translation step from every deliverable, which is the kind of operational friction that sounds minor until it is multiplied across a client portfolio. Most tools in this tier produce English-only output and treat localisation as an enterprise feature.
The crawl allowances are the binding constraint. Four crawls on the $29 entry plan, 20 on White Label at $39, and 50 on White Label & Embedding at $59. For an agency using audits as prospecting collateral, 50 a month might be enough. For one running scheduled audits across an active client base, it is tight. The metered model means planning usage rather than running freely, which is exactly the friction WooRank’s unlimited model eliminates at a higher price.
The separately priced GEO auditing and SEO Audit API product lines mean the headline plan price does not reflect the full cost for a team that needs all of it. GEO audits run $29 to $79 a month; the API starts at $100 for 500 reports. Assembling the complete feature set costs well above the $59 headline, and the API plans bill immediately with no trial. Understanding the total cost before committing, rather than discovering the add-ons after, is the necessary step.
What you can use it for
- Generate white-label audit PDFs to hand to clients
- Embed an audit form on your site to capture leads
- Produce audit reports in 15 languages
- Schedule recurring audits for a client portfolio
- Add AI search visibility auditing as a separate GEO plan
The features that matter for SEO
Each one says what it does and the SEO job it serves. A vendor feature list without that second half tells you nothing you could not read on their own site.
Embeddable audit forms
Puts an audit form on your own site that returns a report to the visitor.
The reason agencies buy it. It converts the audit from a deliverable into a lead magnet, so the tool pays for itself through pipeline rather than through time saved.
Only on the $59 plan and above.
White-label PDF reporting
Produces branded PDFs with custom colours, fonts, intro text and templates.
What makes an audit sendable. The findings are commodity; the presentation is what a client judges.
Reports in 15 languages
Generates the audit report in any of 15 languages.
Rare at this price, and decisive if you serve non-English clients, it removes a translation step from every deliverable.
Scheduled audits
Runs recurring audits, 10 schedules on White Label and 50 on the Embedding plan.
Turns auditing into monitoring, which is what a retainer actually needs.
Keyword tracking and research
Tracks 20 to 250 keywords by plan and allows metered keyword and backlink lookups.
Enough to support an audit narrative, not enough to run research on. Treat it as report material rather than a research tool.
Keyword searches and backlink searches are separately metered per plan.
GEO auditing
Audits AI search and LLM visibility as a separately priced product line.
The category's new question, packaged the same way as the rest of the product, white-label reports you can hand over.
A separate subscription, not part of the main plans.
SEO Audit API
Returns full audit data as JSON, from $100 a month for 500 reports.
For building audits into your own product or dashboard. The pricing shows it is aimed at that rather than at incidental use.
Bills immediately and is excluded from the free trial.
Pricing and limits
Starting price: From $29/month (DIY SEO), or $21.75/month billed annually Checked 20 August 2026 Vendor’s own pricing page
| Plan | Price | What it includes |
|---|---|---|
| DIY SEO | $29 /mo $21.75/month billed annually, $261/year | The vendor positions this for your own website rather than for client work.
|
| White Label | $39 /mo $29.25/month billed annually, $351/year |
|
| White Label & Embedding | $59 /mo $44.25/month billed annually, $531/year |
|
| Enterprise | Custom |
|
| GEO audits Add-on | $29 /mo | A separate product line for AI search and LLM visibility, at $29, $49 or $79 a month. The entry tier includes 50 GEO audits with white-label PDF reports. |
| SEO Audit API Add-on | $100 /mo | Priced at $100, $250 or $500 a month. The entry tier covers 500 reports with all data retrievable as JSON. The vendor notes API plans bill immediately and are not available on trial. |
Add-on rows are only ever charged on top of a plan, so they are excluded from the entry price used in the directory’s price filter.
Strengths and limitations
Strengths
- The embeddable audit form is a genuine lead-generation asset, not just a report
- White-label output with real customisation at a low price
- Reports in 15 languages, which is unusual in this tier
- Cheap entry point at $29, and 25% off billed annually
- 14-day trial on the main plans
Limitations
- Crawl allowances are low, 4 crawls on the entry plan, 50 on the top one
- GEO auditing and the API are separate subscriptions, so a full setup costs well above the headline
- Keyword and backlink lookups are metered, and thin compared to research platforms
- API plans bill immediately and are excluded from the trial
- Not a platform, no content optimisation or link building
Who it is for, and who should skip it
Worth it if
- Agencies who want audits to generate leads as well as deliverables
- Anyone producing branded client reports on a small budget
- Multilingual client work where translated reports save real time
Skip it if
- You need high crawl volumes or large-site auditing
- You want research depth rather than reporting polish
- You would rather pay one price than assemble several product lines
Alternatives to SEOptimer
Each one answers when it is the better choice, which is the only thing a list of competitors is useful for.
- Sitechecker Choose it when you want continuous monitoring and analytics joins rather than lead-generation forms.
- Seobility Choose it when you want straightforward auditing with a usable free tier.
- Sitebulb Choose it when the audit itself is the deliverable and you want every issue explained in depth.
- WooRank Choose it when you want unlimited reviews and white-label reporting, and will pay more for the volume.
Sources and verification
Last verified 20 August 2026 20 days ago
Pricing 20 August 2026 Plans 20 August 2026 Features 20 August 2026
- SEOptimer pricing Pricing page verifies pricing, plans, limits, features checked 20 August 2026
Questions
How much does SEOptimer cost?
DIY SEO is $29 a month, White Label $39 and White Label & Embedding $59, each about 25% less billed annually. GEO audits ($29 to $79) and the SEO Audit API ($100 to $500) are separate product lines. Verified on 20 August 2026.
What is the embeddable audit form for?
Lead generation. You place it on your own site, a visitor enters their URL and receives a report, and you receive their details. It changes what the subscription is for, acquisition rather than analysis, and it is the main reason agencies pick this over a cheaper auditor.
Is the $29 plan enough for client work?
No, and it is not meant to be. DIY SEO covers one site with four crawls and no white-label output. Client work starts at $39 for branded reports, and lead capture at $59.