SEO tools
Search Console & Webmaster Tools tools
Webmaster tools are the free consoles search engines publish about your own site: real queries, impressions, clicks, positions, indexation status and crawl diagnostics, reported by the engine itself.
What Search Console and webmaster tools do
Every third-party SEO tool estimates. These do not, they report what the engine recorded, which makes them the only first-party source in an SEO stack and the reference every estimate should be checked against. The trade-off is sampling and retention: query data is capped and anonymised and the window is finite, so they answer "what happened on my site" far better than "what could happen".
The sub-types inside this category
- Search consoles Query, indexing and crawl reporting for one verified property.
- Validation tools Single-URL checks for rendering, markup and mobile behaviour.
- Bulk data APIs The same first-party data pulled programmatically for joins and dashboards.
The Search Console and webmaster tools in this directory
Matches product names, former names, categories, use cases and the company behind the tool.
Filter 2 of 2
Entry price is the lowest published figure on a plan you could buy on its own, add-ons and extra seats are excluded, and a tool whose vendor publishes no figure sits under “price not published” rather than being guessed at.
| Tool | What it is for | From | Evidence | Checked |
|---|---|---|---|---|
| Bing Webmaster Tools Search Console & Webmaster Tools | Get first-party query and click data for Bing, and by extension for Copilot's index | Free | Used in real workFree | 19 August 2026 |
| Google Search Console Search Console & Webmaster Tools | Find queries where a page already ranks poorly but earns impressions, the cheapest available wins | Free | Used in real workAlston videoFree | 9 August 2026 |
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This category is still being filled in, so it is deliberately kept out of search results until it holds enough verified listings to be worth landing on.