Keyword Research
Keyword Insights: what it does, what it costs
Keyword clustering by search intent, with every action's credit cost published.
Keyword Insights at a glance
Every row is a verified field or an honest absence. A row is dropped rather than filled with an em dash, so the length of this table says how complete the record is.
| What it is | Keyword clustering by search intent, with every action's credit cost published. |
|---|---|
| Category | Keyword Research |
| Best suited for | You have large keyword lists and need them grouped by intent |
| Starting price | From $58/month for 10,000 credits; $1 for a 7-day trial |
| Free plan | No |
| Free trial | $1 for 7 days with 5,000 one-time credits, then downgraded to pay-as-you-go |
| Main strength | Intent clustering is the clearest answer to how many pages a keyword list actually needs |
| Main limitation | One credit pool for everything, so clustering, briefing and drafting compete |
| Evidence | Primary-source researched |
| Closest alternatives | Rankability, Semrush, MarketMuse |
| Pricing checked | 19 August 2026 |
| Record checked | 19 August 2026 |
What Keyword Insights is
Keyword Insights is best known for one job — taking a large keyword export and clustering it by search intent, so you learn how many pages you actually need rather than how many keywords you found. Clustering costs 1 credit per keyword, which makes that job unusually easy to price before you start.
Around it sits the rest of the content workflow, all drawing on the same credits: keyword discovery, content briefs at 100 credits each, a writing assistant at 200 credits an article, and an AI writing agent at 1,200. Publishing those rates is the thing worth noting. Most credit-priced tools leave you to discover them after paying, and the difference between 200 and 1,200 credits an article is the difference between a plan that covers your month and one that does not.
So the arithmetic is genuinely doable in advance. Basic gives you 10,000 credits a month for $58, which is 10,000 clustered keywords, or 100 briefs, or roughly eight AI-written articles — but not all three. Work out which mix you actually want, because that is what you are buying.
What you can use it for
- Cluster a large keyword export by search intent to work out how many pages you need
- Turn a cluster into a content brief a writer can follow
- Price a month of content work in advance against published credit rates
- Draft articles inside the same tool that produced the brief
The features that matter for SEO
Each one says what it does and the SEO job it serves. A vendor feature list without that second half tells you nothing you could not read on their own site.
Search intent clustering
Groups a keyword list into clusters by intent at 1 credit per keyword.
The job it is bought for. Clustering is what converts a keyword export into a page count, and it is the step that decides your content plan's size.
Published per-action credit rates
States what clustering, briefs, the writing assistant and the AI agent each cost in credits.
Lets you model a month before paying. Rare enough in credit-priced tools to count as a feature rather than documentation.
Content briefs
Builds a brief from a cluster at 100 credits each.
Keeps the brief attached to the intent analysis that produced it, rather than rebuilding the reasoning in a separate tool.
Writing assistant and AI writing agent
Drafts and assists at 200 and 1,200 credits an article respectively.
Two tiers of automation at a sixfold cost difference, which is a real decision rather than a toggle.
At 1,200 credits an article, the AI agent consumes an entry plan in about eight articles.
Workspaces
Separates work into 5 workspaces on Basic and 10 on Professional.
The unit of client separation for agency use, and a lower ceiling than the seat count suggests.
Keyword discovery
Finds keywords, metered at roughly 1,000 credits a search based on the trial allowance.
Worth noting that discovery is one of the more expensive actions per use — the trial's two searches account for 2,000 of its 5,000 credits.
Pricing and limits
Starting price: From $58/month for 10,000 credits; $1 for a 7-day trial Checked 19 August 2026 Vendor’s own pricing page
| Plan | Price | What it includes |
|---|---|---|
| Basic | $58 /mo 20% saving billed annually |
|
| Professional | $99 /mo 20% saving billed annually | The vendor marks this its most popular plan.
|
| Enterprise | Custom |
|
| Pay as you go Add-on | Credits purchased as needed | Where the $1 trial lands at the end of seven days. Credits are bought rather than allocated monthly, so there is no subscription floor. |
Add-on rows are only ever charged on top of a plan, so they are excluded from the entry price used in the directory’s price filter.
Strengths and limitations
Strengths
- Intent clustering is the clearest answer to how many pages a keyword list actually needs
- Per-action credit costs are published, so a month can be priced in advance
- $1 seven-day trial with 5,000 credits, then pay-as-you-go rather than a forced subscription
- Research, briefing and drafting draw on one pool instead of three subscriptions
- 20% off billed annually
Limitations
- One credit pool for everything, so clustering, briefing and drafting compete
- The AI writing agent at 1,200 credits an article empties an entry plan quickly
- One user seat on Basic, and only 3 on Professional
- No technical SEO, rank tracking or link data
- No free tier — the cheapest way in is the $1 trial
Who it is for, and who should skip it
Worth it if
- You have large keyword lists and need them grouped by intent
- You want to forecast tooling cost against a known content volume
- Agencies running several clients through separate workspaces
Skip it if
- You want unlimited seats or clients
- Your main need is grading existing drafts rather than planning new ones
- You need one subscription to cover technical and link work too
Alternatives to Keyword Insights
Each one answers when it is the better choice, which is the only thing a list of competitors is useful for.
- Rankability Choose it when unlimited clients and users matters more than knowing each action's credit cost.
- Semrush Choose it when you want keyword research inside a platform that also covers technical and link work.
- MarketMuse Choose it when you want site-level topic modelling rather than clustering a list you already have.
Sources and verification
Last verified 19 August 2026 1 day ago
Pricing 19 August 2026 Plans 19 August 2026 Features 19 August 2026
- Keyword Insights pricing Pricing page verifies pricing, plans, limits, features checked 19 August 2026
Questions
How much does Keyword Insights cost?
Basic is $58 a month for 10,000 credits, 1 seat and 5 workspaces. Professional is $99 for 20,000 credits, 3 seats, 10 workspaces and team sharing. Enterprise is custom, and a $1 trial gives 5,000 credits for seven days. Annual billing saves 20%. Verified on 19 August 2026.
How far do 10,000 credits actually go?
At the published rates, 10,000 credits is 10,000 clustered keywords, or 100 content briefs, or about 50 assisted articles, or roughly eight articles from the AI writing agent at 1,200 credits each — but not several of those at once, because it is one shared pool.
What does intent clustering give me that a keyword list does not?
A page count. A list of two thousand keywords does not tell you whether that is forty pages or four hundred, and grouping by intent is what resolves it — along with which keywords belong on the same page rather than competing on two.