Local SEO
Local Falcon: what it does, what it costs
Geo-grid local rank scanning where one credit is one map pin — so grid size is the bill.
What Local Falcon is
Local Falcon answers a question conventional rank tracking cannot: local results change street by street, so "where do we rank" has no single answer. It scans a geographic grid around a location and reports your position at each point, which turns local visibility into a map rather than a number — and usually reveals that you rank well outside your own front door and vanish three miles away.
The pricing follows directly from that, and it is the thing to understand before buying. One credit is one data point — one pin on the grid. A 5x5 grid costs 25 credits, a 9x9 costs 81. Multiply that by your keyword count, your locations, and any competitor locations you also scan, and you have your monthly consumption. Grid size is the variable people underestimate, because the cost rises with the square of the grid's width.
Packages run $24.99 for 7,500 credits a month up to $199.99 for 63,150, with bonus credit rates rising at higher tiers, plus enterprise pricing and pay-as-you-go. The annual packages are the detail worth catching: unused credits expire at the end of each billing cycle, so an annual package gives you a twelve-month window to spend them instead of a month — for roughly the same money, which matters if your scanning is irregular.
What you can use it for
- See how local rankings change across a geographic area rather than at one point
- Scan competitor locations alongside your own
- Track local AI visibility for a business listing
- Report local visibility to multi-location clients as a map
The features that matter for SEO
Each one says what it does and the SEO job it serves. A vendor feature list without that second half tells you nothing you could not read on their own site.
Geo-grid scanning
Reports rankings at each point on a geographic grid around a location.
The reason to use it. A single local ranking figure is an average of wildly different realities, and the grid is what shows you the radius where you actually compete.
One credit per grid point
Charges one credit per data point, so a 5x5 grid costs 25 credits and a 9x9 costs 81.
Transparent and easy to model, but it means cost rises with the square of grid width. Doubling your grid's resolution quadruples the bill.
Credits expire at the end of the billing cycle
Expires unused credit allotments each cycle, with annual packages giving a twelve-month cycle.
The most consequential detail in the pricing. Monthly packages punish irregular scanning; an annual package at roughly the same total cost lets credits pool for a year.
Both monthly and annual allotments expire — annual just has a much longer window.
Unlimited locations and keywords
Places no cap on locations or keywords on any package.
Right for this model. Credits already meter usage, so capping locations as well would charge twice for the same thing.
Competitor location scanning
Runs scheduled scans on competitor locations as well as your own.
The comparison that makes the data actionable — knowing who owns the area you are losing tells you what to fix.
Competitor scans consume credits at the same rate, so factor them into your budget.
Local AI visibility tracking
Tracks local AI visibility for a business listing alongside conventional local rank.
Local search is moving into AI answers too, and having both in one scanning tool avoids a second subscription.
100 free credits on signup
Provides 100 credits with no credit card.
Enough for one small grid scan on a handful of keywords — a genuine test of whether the geo-grid view changes your picture.
Pricing and limits
Starting price: From $24.99/month for 7,500 credits; 100 free credits on signup Checked 20 August 2026 Vendor’s own pricing page
| Plan | Price | What it includes |
|---|---|---|
| Entry tier | $24.99 /mo $299.88 billed annually for 90,000 credits | Plan names for the two lowest tiers were not captured; the upper two are Pro and Premium.
|
| Second tier | $49.99 /mo $599.88 billed annually for 183,000 credits, at a 1.5% bonus rate |
|
| Pro | $99.99 /mo $1,199.88 billed annually for 383,000 credits, at a 6% bonus rate |
|
| Premium | $199.99 /mo $2,399.88 billed annually for 778,000 credits, at a 7.5% bonus rate |
|
| Enterprise and pay-as-you-go Add-on | Custom | Enterprise pricing is quoted separately, and credits can also be bought pay-as-you-go rather than on a package. |
Add-on rows are only ever charged on top of a plan, so they are excluded from the entry price used in the directory’s price filter.
Strengths and limitations
Strengths
- Geo-grid view answers a question ordinary rank tracking cannot
- Credit model is transparent — one pin, one credit
- Unlimited locations and keywords on every package
- Annual packages give credits a twelve-month window rather than a month
- 100 free credits, no card, to test it properly
Limitations
- Cost scales with the square of grid width, which surprises people
- Unused credits expire at the end of every billing cycle
- Competitor scanning consumes the same credit pool
- Local only — no general keyword, content or technical tooling
- Plan names for the lower tiers are not clearly presented
Who it is for, and who should skip it
Worth it if
- Local SEO work where ranking varies across a service area
- Multi-location businesses needing per-location visibility
- Agencies reporting local visibility as a map clients understand
Skip it if
- Your rankings are national rather than local
- You want flat billing rather than consumption
- You need broad SEO tooling in one subscription
Alternatives to Local Falcon
Each one answers when it is the better choice, which is the only thing a list of competitors is useful for.
- BrightLocal Choose it when you want a full local SEO platform with citations, audits and reviews.
- Whitespark Choose it when you want to buy local ranking grids and citation tools separately, à la carte.
- ProRankTracker Choose it when you want map and organic tracking in one conventional subscription.
- Google Business Profile Choose it when you need to manage the listing itself, free, before measuring it.
Sources and verification
Last verified 20 August 2026 0 days ago
Pricing 20 August 2026 Plans 20 August 2026 Features 20 August 2026
- Local Falcon pricing Pricing page verifies pricing, plans, limits, features checked 20 August 2026
- Local Falcon knowledge base — pricing articles Documentation verifies features checked 20 August 2026
What changed
- 20 August 2026 — Recorded as usage-based rather than subscription. The packages are credit allotments and the credits are the product, so describing it as tiered software would hide the only cost driver that matters — grid size multiplied by keywords and locations.
Questions
How much does Local Falcon cost?
From $24.99 a month for 7,500 credits, then $49.99 for 15,150, $99.99 (Pro) for 31,250 and $199.99 (Premium) for 63,150, with annual packages and enterprise pricing available. Bonus credit rates rise with the tier. Verified on 20 August 2026.
How many credits will a scan use?
One per grid point, so a 5x5 grid is 25 credits and a 9x9 is 81. Multiply by your keywords, your locations and any competitor locations you scan. Grid width is the variable to watch — cost rises with its square, so going from 5x5 to 9x9 more than triples the cost of every scan.
Should I buy monthly or annual?
Annual, if your scanning is at all irregular. Unused credits expire at the end of each billing cycle, so a monthly package wastes whatever you do not use that month, while an annual package at roughly the same total cost gives you twelve months to spend them — plus a slightly better bonus rate.
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