SEO Reporting
Raven Tools: what it does, what it costs
Client reporting from 25-plus data sources, priced by domains and users rather than keywords.
Raven Tools at a glance
Every row is a verified field or an honest absence. A row is dropped rather than filled with an em dash, so the length of this table says how complete the record is.
| What it is | Client reporting from 25-plus data sources, priced by domains and users rather than keywords. |
|---|---|
| Category | SEO Reporting |
| Best suited for | Agencies whose monthly bottleneck is client reporting |
| Starting price | From $39/month billed yearly ($468/year), or $49/month monthly |
| Free plan | No |
| Free trial | Free trial offered at signup |
| Main strength | Reporting from 25-plus sources with flexible KPI visualisation |
| Main limitation | Full white-labelling needs the $139-a-month tier, not the $39 one |
| Evidence | Primary-source researched |
| Closest alternatives | Semrush, SEOptimer, WebCEO, SE Ranking |
| Pricing checked | 20 August 2026 |
| Record checked | 20 August 2026 |
What Raven Tools is
Raven Tools is a reporting platform first. Its centre is an automated client report that pulls from 25-plus sources and lets you visualise any KPI several ways, delivered as a shareable HTML or PDF URL. The 45 SEO tools around it — crawling, rank checking, backlinks — exist largely to feed that report.
Its plan axis is domains and users rather than keywords, which is the right shape for agency work and makes the ladder unusually easy to read: 2 domains and 2 users at $39 a month, then 20 and 4, then 80 and 8, then 160 and 20, then 320 domains and 40 users at $399. If you know your client count and headcount, you know your tier without modelling anything.
The one thing to check before buying is white-labelling, because it is tiered rather than included. The entry plan gives you a subdomain plus branded email and report; full white-label starts at the third tier, $139 a month billed yearly. For an agency sending reports under its own name, that is the real entry price rather than $39.
What you can use it for
- Automate client reports pulling from 25-plus data sources
- Send fully white-labelled reports under your own brand
- Scale a client portfolio by domains and seats rather than keyword caps
- Combine crawl, rank and backlink data in one shareable report
The features that matter for SEO
Each one says what it does and the SEO job it serves. A vendor feature list without that second half tells you nothing you could not read on their own site.
Automated client reports from 25-plus sources
Builds scheduled reports drawing on more than 25 integrated data sources, with any KPI visualisable several ways.
The product's actual centre. Consolidating search, analytics and ads into one document is the recurring monthly cost of agency work, and this is aimed straight at it.
Full white-labelling
Removes Raven's branding entirely, from the Grow tier upward.
Decides your real entry price. Below Grow you get a subdomain and branded email but the platform is still visible, which many agencies will not accept.
Lower tiers offer subdomain plus email and report branding only.
Shareable HTML and PDF reports
Delivers reports as a URL or a PDF.
A live URL beats an emailed PDF for anything a client checks more than monthly, and having both covers the client who wants a document for their own reporting.
Domain and seat based plans
Scales by domains or campaigns and user seats rather than by keyword volume.
Matches how agency capacity actually grows. You can size a plan from your client list without estimating keyword counts.
45 included tools
Provides crawling, rank checking, backlink and competitor tools on every plan.
Breadth on every tier means the plan choice is about scale, not features — with white-labelling the one important exception.
Position checks
Meters rank position checks, with 30,000 published on the top tier.
The one volume limit that is not domains or seats, and worth confirming for your tier if tracking is a large part of your work.
Pricing and limits
Starting price: From $39/month billed yearly ($468/year), or $49/month monthly Checked 20 August 2026 Vendor’s own pricing page
| Plan | Price | What it includes |
|---|---|---|
| Small Biz | $49 /mo $39/month billed yearly, $468/year |
|
| Start | $109 /mo $79/month billed yearly, $948/year |
|
| Grow | $199 /mo $139/month billed yearly, $1,668/year |
|
| Thrive | $299 /mo $249/month billed yearly, $2,988/year |
|
| Lead | $479 /mo $399/month billed yearly, $4,788/year |
|
| Enterprise | Custom | Quoted by the vendor for more users, domains, keywords, crawls or backlinks. |
Strengths and limitations
Strengths
- Reporting from 25-plus sources with flexible KPI visualisation
- Plans scale by domains and seats, which is easy to size for an agency
- 45 tools included on every plan
- Roughly 20 to 30% off billed yearly across the range
- Long-established, operating since 2007
Limitations
- Full white-labelling needs the $139-a-month tier, not the $39 one
- Two domains on the entry plan is very tight for agency use
- Its own data is thinner than the platforms it reports on — it is an aggregator
- Position check allowances are only published on the top tier
- No content optimisation or AI-visibility tooling
Who it is for, and who should skip it
Worth it if
- Agencies whose monthly bottleneck is client reporting
- Teams needing many domains and seats rather than deep single-site data
- Anyone consolidating several data sources into one branded report
Skip it if
- You need best-in-class keyword or backlink data — buy that separately
- You want white-label output at the cheapest tier
- You work on one or two sites, where the reporting layer is overkill
Alternatives to Raven Tools
Each one answers when it is the better choice, which is the only thing a list of competitors is useful for.
- Semrush Choose it when you want reporting inside a platform with far stronger first-party SEO data.
- SEOptimer Choose it when you want white-label audit reports and lead capture at a much lower price.
- WebCEO Choose it when you want unlimited projects and white-label reporting with usage-based scanning fees.
- SE Ranking Choose it when you want an all-in-one platform where reporting is one feature among many.
Sources and verification
Last verified 20 August 2026 0 days ago
Pricing 20 August 2026 Plans 20 August 2026 Features 20 August 2026
- Raven Tools pricing Pricing page verifies pricing, plans, limits, features checked 20 August 2026
Questions
How much does Raven Tools cost?
Small Biz is $49 a month or $39 billed yearly, then Start $109/$79, Grow $199/$139, Thrive $299/$249 and Lead $479/$399. Plans scale from 2 domains and 2 users to 320 domains and 40 users. Verified on 20 August 2026.
Which plan do I need for white-label reports?
Grow, at $139 a month billed yearly. Small Biz and Start give you a subdomain plus branded email and report, but only Grow and above remove Raven's branding completely — so for an agency, Grow is the real starting price.
Is it a reporting tool or an SEO platform?
A reporting tool with SEO tools attached. The 45 tools are real, but the reason to buy it is consolidating 25-plus data sources into automated client reports. If you want best-in-class keyword or backlink data, you will still buy that elsewhere and report on it here.