Site Auditing
SEO Site Checkup: what it does, what it costs
Weekly audit monitoring with AI visibility checks bundled from the middle tier.
SEO Site Checkup at a glance
Every row is a verified field or an honest absence. A row is dropped rather than filled with an em dash, so the length of this table says how complete the record is.
| What it is | Weekly audit monitoring with AI visibility checks bundled from the middle tier. |
|---|---|
| Category | Site Auditing |
| Best suited for | Small businesses and freelancers wanting audits plus weekly monitoring |
| Starting price | From $39/month (Basic), or $29/month billed yearly |
| Free plan | No |
| Free trial | Free trial offered on all plans |
| Main strength | Unlimited analyses on every plan, so re-checking after fixes is free |
| Main limitation | AI features are withheld from the $39 plan entirely |
| Evidence | Primary-source researched |
| Closest alternatives | SEOptimer, Seobility, Sitechecker, Sitebulb |
| Pricing checked | 20 August 2026 |
| Record checked | 20 August 2026 |
What SEO Site Checkup is
SEO Site Checkup does automated auditing with a monitoring habit attached: unlimited analysis against 70-plus ranking factors, per-page issue detection, and a weekly score check on a set number of sites, 3, 5 or 15 depending on tier. Client exports are brand-free on every plan, which is worth noting when competitors reserve that for an upgrade.
The more interesting shift is what the middle tier now includes. At $69 a month you get an LLM Visibility Checker for brand mentions across AI engines, AI Content Analysis for how those engines interpret your content, and Visual SEO Analysis of design and UX. Those are bundled into a conventional auditing subscription rather than sold as a separate AI-visibility product, which is how most vendors are currently pricing them.
That makes the tier decision unusually clear-cut. Basic at $39 is auditing only. Everything AI-facing starts at $69, and Professional at $129 buys scale (15 sites monitored weekly instead of 5) rather than new capability. Billed yearly the whole range drops 25%.
SEO Site Checkup in context
SEO Site Checkup targets small businesses and freelancers who want a health score they can act on without learning a complex platform. It is not trying to compete with Screaming Frog on crawl depth or with Semrush on research breadth — it is an auditing tool with a monitoring cadence attached, and its value proposition is simplicity paired with weekly accountability.
The interesting move is bundling LLM visibility checking into the $69 Webmaster tier rather than selling it as a standalone product. Most vendors are pricing AI-visibility monitoring as a premium add-on or a separate subscription entirely. Here it sits alongside conventional auditing at a price point that undercuts dedicated AI-visibility tools, which makes the Webmaster plan the obvious choice for anyone who cares about how AI engines describe their brand. The $39 Basic plan, by contrast, is auditing-only and hard to recommend when the gap to the next tier is just $30.
The ceiling is low by design. There is no keyword research, no rank tracking, no link analysis and no content optimisation — the tool does auditing and monitoring, and stops there. For a small business owner who needs a single dashboard confirming their site is technically sound week over week, that focus is a feature. For an SEO professional who needs those audit findings alongside ranking data and competitive intelligence, it is a gap that requires a second subscription to fill.
What you can use it for
- Audit a site against 70-plus ranking factors with per-page issue detection
- Monitor SEO scores weekly across several sites
- Check whether AI engines mention your brand and how they read your content
- Send brand-free audit exports to clients on any plan
The features that matter for SEO
Each one says what it does and the SEO job it serves. A vendor feature list without that second half tells you nothing you could not read on their own site.
70-plus ranking factor analysis
Checks a site against more than 70 factors, with unlimited analyses on every plan.
Unlimited analysis on the entry tier is the useful part. It means you can re-check after every fix instead of rationing runs.
Weekly score monitoring
Re-checks tracked sites weekly, 3 on Basic, 5 on Webmaster, 15 on Professional.
Converts auditing into monitoring, which is what catches a regression introduced by someone else's change to the site.
The weekly site count is the real constraint on every plan.
LLM Visibility Checker
Reports brand mentions across AI engines, from the Webmaster tier.
Bundled into an auditing subscription rather than sold separately, which makes the $69 tier notably better value than the $39 one for anyone who cares about AI surfaces.
Not available on Basic.
AI Content Analysis
Reports how LLMs interpret your brand and content, from the Webmaster tier.
A different question from whether you are mentioned. It is about whether you are described correctly, which is what you can actually influence with content.
Visual SEO Analysis
Assesses how design and UX affect the user journey.
Unusual in an auditing tool and hard to verify without testing. Treat it as a prompt for review rather than a measurement.
Brand-free client exports
Produces exports without the vendor's branding on every plan.
Genuinely included at the entry tier, unlike most auditors where removing branding is the upgrade you are steered towards.
Per-page issue detection
Attributes issues to individual pages rather than reporting site-level scores only.
The difference between a score you can show a client and a list a developer can act on.
Pricing and limits
Starting price: From $39/month (Basic), or $29/month billed yearly Checked 20 August 2026 Vendor’s own pricing page
| Plan | Price | What it includes |
|---|---|---|
| Basic | $39 /mo $29/month billed yearly, a 25% saving | Positioned by the vendor for freelancers.
|
| Webmaster | $69 /mo $49/month billed yearly | Marked most popular, and positioned for growing businesses.
|
| Professional | $129 /mo $99/month billed yearly | Positioned for SEO agencies. Adds scale rather than new features.
|
Strengths and limitations
Strengths
- Unlimited analyses on every plan, so re-checking after fixes is free
- AI and LLM visibility bundled into a normal auditing subscription
- Brand-free client exports on the entry tier
- 25% off billed yearly across the range
- Clear tier logic, AI at $69, scale at $129
Limitations
- AI features are withheld from the $39 plan entirely
- Weekly monitoring covers only 3 sites on Basic and 5 on Webmaster
- Professional adds no capability over Webmaster, only more sites
- Visual SEO Analysis is hard to evaluate without hands-on testing
- No keyword research, rank tracking or link tooling
Who it is for, and who should skip it
Worth it if
- Small businesses and freelancers wanting audits plus weekly monitoring
- Anyone who wants AI visibility checks without a second subscription
- Consultants needing unbranded exports on a low budget
Skip it if
- You need to monitor more than 15 sites
- You want rank tracking or keyword research in the same tool
- You need deep technical crawling of a large site
Alternatives to SEO Site Checkup
Each one answers when it is the better choice, which is the only thing a list of competitors is useful for.
- SEOptimer Choose it when you want white-label reports and embeddable lead-capture audit forms.
- Seobility Choose it when you want a genuinely usable free tier for occasional audits.
- Sitechecker Choose it when you want continuous monitoring with analytics joins.
- Sitebulb Choose it when you need real crawl depth and every issue explained.
Sources and verification
Last verified 20 August 2026 20 days ago
Pricing 20 August 2026 Plans 20 August 2026 Features 20 August 2026
- SEO Site Checkup pricing Pricing page verifies pricing, plans, limits, features checked 20 August 2026
Questions
How much does SEO Site Checkup cost?
Basic is $39 a month, Webmaster $69 and Professional $129, each 25% less billed yearly, $29, $49 and $99. The difference between Webmaster and Professional is 5 versus 15 sites monitored weekly, not features. Verified on 20 August 2026.
Which plan includes the AI visibility features?
Webmaster at $69 a month and above. The LLM Visibility Checker, AI Content Analysis and Visual SEO Analysis are all withheld from Basic, so $69 is the real entry price if AI surfaces matter to you.
Is unlimited analysis really unlimited?
The vendor states unlimited SEO analysis against its 70-plus factors on every plan. What is capped is weekly monitoring (3 sites on Basic, 5 on Webmaster, 15 on Professional) so on-demand checks are free and scheduled coverage is what you pay more for.