Rank Tracking
Topvisor: what it does, what it costs
A prepaid balance rather than a subscription — and the balance expires if you subscribe.
Topvisor at a glance
Every row is a verified field or an honest absence. A row is dropped rather than filled with an em dash, so the length of this table says how complete the record is.
| What it is | A prepaid balance rather than a subscription — and the balance expires if you subscribe. |
|---|---|
| Category | Rank Tracking |
| Best suited for | Consultants with irregular or project-based workloads |
| Starting price | From $0/month; plans at $29, $89, $299 and $599 credited to your balance |
| Free plan | Yes |
| Free trial | No free trial; a credit is added to your account balance at registration |
| Main strength | Every tool available on every plan, including free |
| Main limitation | Subscription balances are zeroed out when the subscription expires |
| Evidence | Primary-source researched |
| Closest alternatives | ProRankTracker, AccuRanker, Serpstat, Nightwatch |
| Pricing checked | 20 August 2026 |
| Record checked | 20 August 2026 |
What Topvisor is
Topvisor inverts the usual model. You are not buying access to features, because every tool is available on every plan, including the $0 one. You are buying a balance: the cost of a plan is credited to your account and you spend it on the tools you actually use, at $0, $29, $89, $299 or $599 a month.
That suits irregular work well. Rather than choosing a tier by its keyword cap, you pay for what you consume, and a quiet month costs less. It also means the published prices tell you very little on their own — the real question is what your usage draws down, which you can only learn by using it.
One rule matters more than the pricing, and it is easy to miss. If you subscribe to a plan, any unspent balance is zeroed out when the subscription expires. If you top up without a subscription and pay as you go, the balance does not expire. So the pay-as-you-go route is safer for anyone whose volume is unpredictable, and a subscription only makes sense when you are confident you will spend it. There is no free trial, though a credit is added to your account at registration.
What you can use it for
- Pay for rank tracking by consumption rather than by a monthly keyword cap
- Access every tool on the platform without upgrading a tier
- Run occasional SEO work without carrying a subscription between projects
- Check up to 5 competitors free, including in the AI tracker
The features that matter for SEO
Each one says what it does and the SEO job it serves. A vendor feature list without that second half tells you nothing you could not read on their own site.
Balance-based billing
Credits your plan payment to an account balance which you spend on individual tools.
Decouples cost from a keyword cap. If your work comes in bursts, you pay for the bursts rather than carrying a tier sized for your busiest month.
It also makes cost hard to predict before you have used it for a while.
Every tool on every plan
Provides access to all tools regardless of which plan you are on, including the free one.
Removes feature gating entirely, so you can use an occasional tool once without an upgrade — the opposite of how most platforms are sold.
Subscription balances expire
Zeroes out an unspent balance when a subscription expires; pay-as-you-go balances do not expire.
The single most important thing to know before paying. It makes a subscription a commitment to spend, and pay-as-you-go the sensible default for irregular use.
Rank tracking
Tracks positions, with competitor checking for up to 5 competitors free.
The core tool, and the free competitor allowance is a genuine inclusion rather than a teaser.
AI tracker
Tracks AI results, also with up to 5 competitors free.
Present on every plan rather than reserved for a higher tier, which is consistent with the no-gating model.
API access
Exposes the platform's services programmatically.
Fits the consumption model — API calls draw on the same balance as interface use.
Registration credit
Adds a credit to your balance on signup, usable with no time limit.
Effectively a trial without a clock, which is more useful than a 7-day window for evaluating a tool you would use occasionally.
Pricing and limits
Starting price: From $0/month; plans at $29, $89, $299 and $599 credited to your balance Checked 20 August 2026 Vendor’s own pricing page
| Plan | Price | What it includes |
|---|---|---|
| Free | $0 /mo |
|
| Paid plans | $29 to $599 /mo | Critical caveat published by the vendor — an unspent balance is zeroed out when a subscription expires. Topping up without a subscription keeps the balance indefinitely.
|
| Pay as you go Add-on | Top up any amount | Topping up without a subscription. The balance does not expire, which is the safer option when monthly usage is unpredictable. |
Add-on rows are only ever charged on top of a plan, so they are excluded from the entry price used in the directory’s price filter.
Strengths and limitations
Strengths
- Every tool available on every plan, including free
- Consumption billing suits irregular and project-based work
- Pay-as-you-go balances never expire
- Registration credit has no time limit, unlike a trial
- Up to 5 competitors free in both rank and AI tracking
Limitations
- Subscription balances are zeroed out when the subscription expires
- Cost is genuinely hard to predict before you have measured your own usage
- No free trial in the conventional sense
- Documentation and much of the site are Russian-first, and the Russian pricing page published no figures
- Russia-based, which may matter for procurement or data-residency policies
Who it is for, and who should skip it
Worth it if
- Consultants with irregular or project-based workloads
- Anyone who wants occasional access to many tools without tier upgrades
- Users who would rather top up than subscribe
Skip it if
- You need predictable, flat monthly billing
- Your organisation restricts vendors by jurisdiction
- You want English-first documentation and support
Alternatives to Topvisor
Each one answers when it is the better choice, which is the only thing a list of competitors is useful for.
- ProRankTracker Choose it when you want a published unit price and unlimited projects on a conventional subscription.
- AccuRanker Choose it when you want fast refreshes and mature reporting on a predictable plan.
- Serpstat Choose it when you want an all-in-one platform at a low price rather than metered tool access.
- Nightwatch Choose it when you want unlimited seats and flat pricing.
Sources and verification
Last verified 20 August 2026 0 days ago
Pricing 20 August 2026 Plans 20 August 2026
- Topvisor pricing and FAQ Pricing page verifies pricing, plans, limits checked 20 August 2026
- Topvisor API services API docs verifies features checked 20 August 2026
What changed
- 20 August 2026 — Recorded as usage-based rather than subscription. Plans exist, but they buy account balance rather than feature access, and every tool is available on every tier — so describing it as a tiered subscription would misrepresent how you actually pay.
Questions
How does Topvisor's pricing work?
Your plan payment becomes an account balance, which you spend on individual tools. Plans run $0, $29, $89, $299 and $599 a month, and every tool is available on every one of them — including the free tier. What you are buying is spending power, not access. Verified on 20 August 2026.
What happens to unspent balance?
If you are on a subscription, it is zeroed out when the subscription expires. If you topped up without a subscription, it does not expire. That makes pay-as-you-go the safer choice unless you are confident you will spend what you commit.
Is there a free trial?
No, but a credit is added to your balance when you register and it has no time limit — so you can evaluate the tools at your own pace rather than inside a trial window.