SEO tools
Rank Tracking tools
Rank trackers record where a site appears for a keyword set over time, by location and device. What counts as a position has become the hard part of the definition.
What Rank Tracking tools do
They run queries on a schedule and store the result. The complication is that a modern results page is not a list of ten links: AI blocks, local packs, video carousels and panels sit above and between the organic results, so position three can be below the fold. The better tools report that — pixel rank, visual rank, which features were present — because the ordinal number on its own has stopped describing what a user sees. Trend and share of voice across a keyword set is a more honest read on a programme than movement on individual terms, which is mostly noise.
The sub-types inside this category
- Dedicated trackers Do one job, usually with the highest keyword ceilings and the most granular locations.
- Suite modules Bundled with research and audit tools. Convenient, and typically capped well below a dedicated tracker.
- SERP feature trackers Track what surrounds the ranking — snippets, packs, AI answers — as the thing being measured.
- First-party position data Search Console average position. Not a tracker, but the only non-modelled figure available, and the one to calibrate against.
The Rank Tracking tools in this directory
Matches product names, former names, categories, use cases and the company behind the tool.
Filter 30 of 30
Entry price is the lowest published figure on a plan you could buy on its own — add-ons and extra seats are excluded, and a tool whose vendor publishes no figure sits under “price not published” rather than being guessed at.
| Tool | What it is for | From | Evidence | Checked |
|---|---|---|---|---|
| AccuRanker Rank Tracking | Track thousands of keywords with daily updates and refresh on demand | From $224/month for 2,000 keywords | 19 August 2026 | |
| Nightwatch Rank Tracking | Track rankings and give the whole team access without paying per seat | From €79/month (Starter, 500 keywords) | Free trial | 19 August 2026 |
| ProRankTracker Rank Tracking | Track keywords across many locations and devices without a project cap | From $99/month for 1,000 Terms (discounted to $89 at the time of checking) | Free trial | 20 August 2026 |
| SEOmonitor Rank Tracking | Build a forecast and business case to win an SEO pitch | From €99/month (Starter, 1,000 keywords); Pro from €299/month | Free trial | 20 August 2026 |
| SERPWatcher Rank Tracking | Track keyword positions with a volume-weighted performance summary | Included in Mangools from $37.70/month; daily updates need Agency at $97.70/month | Free trial | 20 August 2026 |
| Topvisor Rank Tracking | Pay for rank tracking by consumption rather than by a monthly keyword cap | From $0/month; plans at $29, $89, $299 and $599 credited to your balance | Free plan | 20 August 2026 |
| Ahrefs All-in-One SEO Platforms | Analyse a competitor's backlink profile and referring-domain growth over time | Free plan for verified sites; paid from $29/month | Used in real workFree plan | 18 August 2026 |
| BrightLocal Local SEO | Measure local rank as a grid around a location rather than as one position | From $31/month per location (Track) | Free trial | 19 August 2026 |
| Local Dominator Local SEO | Run geo-grid map ranking scans and compare them over time | From $39/month (Lite); annual billing gives two months free | Free plan | 20 August 2026 |
| Local Falcon Local SEO | See how local rankings change across a geographic area rather than at one point | From $24.99/month for 7,500 credits; 100 free credits on signup | Free trial | 20 August 2026 |
| Local Viking Local SEO | Schedule Google Business Profile posts across many locations | From $39/month (Single, 1 listing); Enterprise from $200/month | 20 August 2026 | |
| Localo Local SEO | Monitor local keyword visibility for a Google Business Profile | From $39/month billed annually (Single Business); $49/month regular, plus VAT | Free trial | 20 August 2026 |
| Mangools All-in-One SEO Platforms | Get keyword research, rank tracking and backlink data in one affordable bundle | From $37.70/month billed annually ($452.40/year) | 19 August 2026 | |
| Morningscore All-in-One SEO Platforms | Get a prioritised list of what to do next rather than a report to interpret | From $69/month (Lite); no permanent free tier | Alston testedFree trial | 19 August 2026 |
| Moz Pro All-in-One SEO Platforms | Get onto a full SEO platform at the lowest credible monthly price | From $49/month (Starter); Standard $99/month, or $79/month billed yearly | Free trial | 18 August 2026 |
| Nozzle SERP Feature Tracking | Track a large keyword set at mixed frequencies without paying per keyword | From $49/month; $5.88 per 1,000 SERPs at the entry tier | Free trial | 19 August 2026 |
| Raven Tools SEO Reporting | Automate client reports pulling from 25-plus data sources | From $39/month billed yearly ($468/year), or $49/month monthly | Free trial | 20 August 2026 |
| SE Ranking All-in-One SEO Platforms | Run daily rank tracking and AI-prompt tracking from one allowance | From $103.20/month billed annually; $129/month monthly | Free trial | 19 August 2026 |
| Semrush All-in-One SEO Platforms | Find the keywords a competitor already ranks for, and the gap between their coverage and yours | Free plan available; paid from $139/month | Alston testedAlston videoFree plan | 18 August 2026 |
| SEO PowerSuite All-in-One SEO Platforms | Track unlimited keywords across unlimited projects for a fixed annual licence | Free edition; Professional $349/year | Free plan | 19 August 2026 |
| Seobility Site Auditing | Audit a small site properly without paying anything | Free for one project; Premium 49.90 €/month | Free plan | 19 August 2026 |
| seoClarity All-in-One SEO Platforms | Run enterprise SEO across multiple domains and global teams | Rankings is query-priced; Research & Content from $2,500/month, Technical SEO from $3,200, Enterprise from $4,500 | 20 August 2026 | |
| Seodity All-in-One SEO Platforms | Research and analyse any website without a monthly cap | From $49/month (Basic), or $41/month billed annually | Free trial | 20 August 2026 |
| Serpstat All-in-One SEO Platforms | Get suite coverage — keywords, ranks, links, audits — below market-leader pricing | From $50/month (Individual); annual billing saves up to 27% | Free trial | 19 August 2026 |
| Sitechecker Site Auditing | Re-crawl after every deploy without spending a quota | From $83/month billed annually; $99/month monthly | Free trial | 19 August 2026 |
| SpyFu Competitor Research | See every keyword a competitor has bid on, and their ad copy, going back years | From $29/month billed annually; $39/month monthly | 19 August 2026 | |
| Ubersuggest Keyword Research | Get search volume and CPC data on a small budget, or on a one-time payment | Free tier with a capped daily allowance; lifetime licences from $290 | Alston testedFree plan | 19 August 2026 |
| WebCEO All-in-One SEO Platforms | Run unlimited projects and teammates and pay for scanning by usage | From $36/month (Solo); Agency Unlimited $99/month plus scanning fees | Free trial | 20 August 2026 |
| Whitespark Local SEO | Manage Google Business Profiles across many locations for $1 each | Sold per product — Local Platform $1/location/month; Local Ranking Grids from $10/month | 20 August 2026 | |
| Zutrix All-in-One SEO Platforms | Track rankings across unlimited projects on a small budget | From $19/month (Starter, 250 keywords); 20% off billed yearly | Free trial | 20 August 2026 |
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