SEO tools
Entity SEO tools
Entity SEO tools work on whether a brand, product or person is identifiable as a distinct thing (consistently described, structurally marked up and corroborated elsewhere) rather than on whether a page ranks for a string.
What Entity SEO tools do
Search engines and language models both resolve entities before they answer anything, and both build their picture from sources you do not own: your structured data, your consistency across profiles, and what third parties say about you. The work is therefore mostly reconciliation, making every source agree, and getting cited by the sources that feed the answers. Tools in this category measure one of three things: how you are described, where that description comes from, or whether your markup supports the identification at all.
The sub-types inside this category
- Description and sentiment monitors Report how engines and assistants characterise the brand, which is the entity question stated plainly.
- Citation-source analysers Identify the domains and pages feeding those descriptions, the part you can actually influence.
- Structured data and knowledge tooling Generate and validate the markup and sameAs relationships that let a machine resolve you unambiguously.
The Entity SEO tools in this directory
Matches product names, former names, categories, use cases and the company behind the tool.
Filter 12 of 12
Entry price is the lowest published figure on a plan you could buy on its own, add-ons and extra seats are excluded, and a tool whose vendor publishes no figure sits under “price not published” rather than being guessed at.
| Tool | What it is for | From | Evidence | Checked |
|---|---|---|---|---|
| Cloudflare Email Routing Outreach | Pitch guest posts and links from a domain-matched sender instead of a free webmail address | Free on every Cloudflare plan; outbound sending needs Workers Paid from $5/month | Alston testedAlston videoFree | 20 August 2026 |
| Google Business Profile Local SEO | Control how a business appears in Google Maps and local search results | Free | Free | 19 August 2026 |
| KNWN AI Search / GEO / LLM Visibility | Track daily whether ChatGPT, Claude, Perplexity and Gemini cite your brand for your target prompts | Free scan; plans from $49/month | Alston testedAlston videoAI searchFree trial | 19 August 2026 |
| Majestic Backlink Analysis | Query a link index that is independent of Ahrefs, Semrush and Moz for a second opinion | From $41.67/month billed annually ($499.99/year); $49.99 monthly | 19 August 2026 | |
| MarketMuse Content Optimization | Model which topics a site already has authority on, and where the gaps are | Free tier available; paid plan prices are not published | Free plan | 19 August 2026 |
| Otterly.ai AI Search / GEO / LLM Visibility | Find out cheaply whether AI answers mention your brand at all | From $29/month (Lite), or $25/month billed yearly; Standard $189/month | AI searchFree trial | 18 August 2026 |
| Peec AI AI Search / GEO / LLM Visibility | Track a prompt set daily across ChatGPT, Copilot, Perplexity, Gemini and Google AI surfaces | From $80/month billed yearly (Starter); Pro $205/month billed yearly | AI searchFree trial | 18 August 2026 |
| Profound AI Search / GEO / LLM Visibility | Track how ChatGPT, Perplexity and AI Overviews describe your brand against named competitors | From $99/month billed yearly (Starter); Growth $399/month billed yearly | AI searchFree trial | 18 August 2026 |
| Schema App Schema & Structured Data | Deploy schema markup and entity linking across a large enterprise site | Not publicly disclosed | 20 August 2026 | |
| Schema Markup Validator Schema & Structured Data | Validate schema.org markup of any type for correctness | Free | Free | 20 August 2026 |
| Scrunch AI Search / GEO / LLM Visibility | Audit whether your pages are readable by the AI agents that would cite them | From $250/month (Core) | AI searchFree trial | 18 August 2026 |
| Visby AI AI Search / GEO / LLM Visibility | See AI visibility split by funnel stage rather than as a single score | From $79/month (Starter) | Alston testedAlston videoAI searchFree trial | 19 August 2026 |
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